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MTS Wins 2009 Meffys Mobile Entertainment Award
25 June 2009
Moscow, Russian Federation — Mobile TeleSystems OJSC ("MTS" — NYSE: MBT), the largest mobile phone operator in Russia and the CIS, announces that it has won the 2009 Meffys Mobile Entertainment Award in the "Search & Discovery" category for the MTS Super Search product.
MTS became the first Russian company ever to win a Meffys award, one of the most prestigious global mobile entertainment accolades, demonstrating the Company’s leadership in the field of valued-added services.
MTS Super Search is the first advanced search solution that was launched in Russia in 2008. The Company partnered with Yandex, Russia’s leading Internet search engine, to develop a product specifically tailored for mobile phone users. MTS Super Search incorporates a high degree of customization, including phone model identification, conversion of "heavy" Internet content into a "light" WAP version, automatic conversion from Latin to Cyrillic and an integrated search on both the Internet and the MTS WAP portal.
Mikhail Gerchuk, Chief Commercial Officer of MTS, commented: "We are honored to be recognized among the leading global innovators in mobile entertainment solutions and to be the first Russian company to win. The award is also an affirmation of our leadership in the dynamic value-added services market in Russia. Mobile content and data services are central to our Company’s future growth, and we aim to continue to bring the most innovative solutions to subscribers in our markets of operation."
Other companies nominated in the "Search & Discovery" category of 2009 Meffys were Handmark, SurfKitchen, Telecom Italia and uLocate. Companies from over 60 countries participated in the 2009 Meffys Mobile Entertainment Awards, and the winners were announced in London at a gala dinner on June 23, 2009.
About Meffys and the Mobile Entertainment Forum
Meffys Mobile Entertainment Awards are organized by the Mobile Entertainment Forum. The Forum was formed in 2000 to represent companies throughout the entire mobile entertainment value chain. It is the global trade association for the mobile media industry and takes a proactive role in thought leadership, best practice initiatives, regulatory policy and the sharing of knowledge to deliver competitive advantage to its diverse membership.
For further information, please contact:
Mobile TeleSystems, Moscow
Investor Relations
tel: +7 495 223 2025
e-mail: ir@mts.ru
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Learn more about MTS. Visit the official blog of the Investor Relations Department at www.mtsgsm.com/blog/
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Mobile TeleSystems OJSC (“MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 93.98 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).
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Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of MTS, as defined in the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify forward looking statements by terms such as “expect,” “believe,” “anticipate,” “estimate,” “intend,” “will,” “could,” “may” or “might,” and the negative of such terms or other similar expressions. We wish to caution you that these statements are only predictions and that actual events or results may differ materially. We do not intend to update these statements to reflect events and circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. We refer you to the documents MTS files from time to time with the U.S. Securities and Exchange Commission, specifically the Company’s most recent Form 20-F. These documents contain and identify important factors, including those contained in the section captioned “Risk Factors” that could cause the actual results to differ materially from those contained in our projections or forward-looking statements, including, among others, potential fluctuations in quarterly results, our competitive environment, dependence on new service development and tariff structures, rapid technological and market change, acquisition strategy, risks associated with telecommunications infrastructure, risks associated with operating in Russia and the CIS, volatility of stock price, financial risk management and future growth subject to risks.
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