Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in Russia and the CIS, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world's fastest growing regions. Including its subsidiaries, as of December 31, 2012, the Group serviced over 100 million mobile subscribers in Russia, Ukraine, Armenia, Turkmenistan and Belarus, a region that boasts a total population of more than 200 million. The Group’s fixed business, as of December 31, 2012, had a total of 11.723 million households passed, 2.313 million broadband Internet and 2.938 million pay-TV subscribers.
MTS has been listed on the New York Stock Exchange since July 2000 and trades under the ticker MBT. The Company’s shares have been listed locally on the Moscow Exchange since November 2003 under the symbol MTSI.
The free float of the Company’s shares is approximately 48.9%. MTS is 51.1% majority-owned by Sistema JSFC, the largest publicly-traded diversified holding company in Russia and the CIS.
MTS launched its current brand in 2006, building on the reputation as the leader and highest quality operator in the region. The brand was developed to attract customers in a variety of cultural, socio-geographic and income segments with the consistent message of quality and leadership.
The strength of the brand was recognized internationally in 2008, when MTS became the first and only Russian company to enter BRANDZ™ Top 100 Most Powerful Brands, a ranking published by the Financial Times and Millward Brown, a leading global market research and consulting firm.
In December 2008, MTS extended its brand outside the CIS borders. MTS and Shyam Telelink Limited, JSFC Sistema's telecommunications subsidiary in India, announced the agreement to allow Shyam Telelink to use MTS brand in India. The decision to introduce the brand to India is reflective of the brand’s success in the Company’s markets of operation since its launch in May 2006.