Vice President and Chief Commercial Officer
Mikhail Gerchuk was appointed Vice President and Chief Commercial Officer (CCO) of MTS in December 2008. In his current role, Mr. Gerchuk is responsible for the development and implementation of the Company’s marketing, sales and customer service strategies, as well as realization of overall revenue targets.
Mr. Gerchuk joined MTS in August 2007 as the Group Marketing Director. In this capacity, he was responsible for the development and implementation of MTS marketing strategy and achievement of revenue growth targets in all countries of MTS operation.
Prior to joining MTS, Mr. Gerchuk was the Chief Commercial Officer at Vodafone Malta from 2006 to 2007, where he accomplished revenue growth and increased market share of the operator. He held senior marketing positions at Vodafone Group, UK, between 2002 and 2006, including the Head of Voice Propositions between 2004 and 2006 and a Senior Global Marketing Manager between 2002 and 2004. Mr. Gerchuk also worked as an Associate at Booz Allen Hamilton in London from 1999 to 2002 and before that as Category Marketing Manager at Pepsi-Cola and Brand Manager at Mars Inc.
Mr. Gerchuk holds an MBA from INSEAD and an MA in Economic Geography and English from the Moscow State University.
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