MTS’s 3D strategy envisions three areas of focus:
Data affirms the Company’s efforts to provide its customers with the fastest, most reliable mobile and fixed-line networks in the region. MTS has been the leader in the Russian market in promoting data use by its customers through the active build out of its 3G/LTE data networks and the use of its retail platform to migrate customers from feature to smartphones. Overall, MTS works to ensure that its customers have the best connectivity experience in their homes, workplaces and points in between.
Differentiation highlights the unique products and services MTS offers to its customers in to enhance their digital lifestyles. MTS is establishing Moscow as a world-class center for connectivity through its roll-out of GPON (Gigabit-capable Passive Optical Networks) in the region, which when completed will allow speeds of up to 1 Gb/s in every home or office in Moscow. In addition, MTS offers FTTB/FTTH solutions in over 185 cities throughout Russia. MTS customers also benefit from a best-in-class customer experience as evidenced by its market-leading churn rates and higher usage than on our competitors’ networks.
Dividends confirm the Company’s commitment to continuous improvement in the operational efficiency of the Company and enhancement of shareholder returns. Through a prudent operational approach, stable investment programs and opportunistic debt management, MTS has been able to steadily improve cash flows and reduce its balance sheet obligations. This allows MTS to reaffirm its commitment to its long-term practice of paying out a significant portion of its free cash flow in the form of dividends to its shareholders.
MTS first presented its 3D strategy at the Analyst & Investor Day in Moscow on February 04, 2014. You can download presentations and watch videos from the event here.