Corporate strategy

MTS’ primary goal is to be the leading communications operator in Russia and the CIS, providing its customers with mobile and fixed telephony, high-speed Internet access at home and on the move, cable TV and the widest choice of legal content on the market. In 2009, the Company moved beyond the simple mobile access horizontally and vertically, through the acquisition of Comstar-UTS, the rapid build-out of a proprietary distribution network and the launch of its first online content platform, Omlet.ru.

The development of MTS beyond mobile access is part of our strategic initiative “3i”. Our direction is based on three main principles:

• Integration - developing new pipelines and customer touch points. We aim to provide a comprehensive integrated service portfolio for all of our customers’ communication needs, through both fixed-line and wireless access. The networks and platforms we develop will create a seamless – and unsurpassed – user experience.
• Internet - offering universal connectivity. Our customers increasingly expect faster and broader connectivity as more devices and services depend on integrated mobile and fixed networks. Our goal is to create smarter pipelines so customers can realize the full benefits of today’s technologies, while creating additional value for MTS. So-called “smart pipes” will allow us to offer market-leading services, enable transactions and bring us closer to our customers.
• Innovation - differentiating MTS from our competitors by offering a unique mix of products and services. We will offer exclusive devices, distinct packages of services catering to all customer segments and a market-leading end-to-end user experience at home, work and on the move.

Given our proven track record of delivering growth and value to both customers and shareholders alike, we believe our new strategic focus assures continued successful development of the Company in the coming periods.