MTS blog


MTS LAUNCHES TAXI APP

вторник, октября 31, 2017

We launched our own taxi service. The MTS Taxi App is a fully integrated service including key functions such as pre-trip price calculation, real-time car monitoring, a list of favorite addresses, a driver evaluation function and a space to provide feedback. On top of the basic e-hailing services, a customer can call a taxi for a precise time, order a baby seat, or arrange a meet-and-greet, as well as a number of other options. 

What makes our taxi different from other providers is that our subscribers can pay with MTS bonus points that they receive for using MTS’ broad range of products and services.

Although this is a competitive market, we are confident that the quality of service and high levels of customer convenience put us in an advantageous position to explore a new revenue opportunities, while improving our customer loyalty.

MTS Taxi service is launched in partnership with Citymobil, one of the largest taxi operators on a revenue-sharing model in Moscow and St. Petersburg. 

By launching a taxi service, we made another strategic move into the digital space and continue to expand our ecosystem of apps surrounding our core mobile business. Today, there are more than 25 MTS-branded apps, including our self-care app MyMTS, content services MTS TV, MTS Music, MTS Press, MTS Books, and MTS Kids. 

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MTS CORPORATE UNIVERSITY OPENS ITS DOORS TO THE PUBLIC

четверг, октября 26, 2017

MTS has decided to enter the further education market and will deliver its award-winning and innovative learning experience to outside corporate students.   

We educate people since 2001. From its beginning more than a decade ago, our small training department that delivered specific technical knowledge to MTS’s employees has grown and transformed into a major part of our corporate identity. Today, MTS Corporate University offers a comprehensive range of 70+ training courses and 150+ online programs on marketing, communication, leadership, IT, healthy lifestyle, stress management and other disciplines.

As part of our digital transformation, and expanding our product offering, we decided that it is time for our Corporate University to open its doors to the wider public, sharing its knowledge and experience with our business clients. In addition to existing courses, we plan to provide customized programs for our corporate customers, tailored to their unique challenges and characteristics. We also intend to obtain a license to provide education services that will allow us to issue official documents on successfully completed training.

MTS Corporate University applies high educational standards and uses a variety of innovative techniques to provide market-leading training. In 2016, we launched the Virtual Academy, a unique digital platform for individual professional and personal development. With justification, our university is recognized as one of the leaders in the corporate education landscape globally as well as in Russia. This year, we were named one of the world’s best corporate universities, receiving the silver award in the international Innovation category at the Global Council of Corporate Universities (“GlobalCCU”) Awards 2017.

Russia’s further education market is estimated at over Rub 100bln in 2016, with corporate clients accounting for approximately 1/3 of the total revenue. The share represented by online education, however, is only around 10%.

Once fully launched, MTS Corporate University will compete with training companies and niche business trainers, as well as other corporate programs such as Sberbank University and Rosatom Corporate Academy. We believe that many of our large B2B clients that already value our efficient and innovative approach to services may soon become our students as well.

 

 

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MTS 2016 Sustainable Development Report: Improving the quality of life is a cornerstone of sustainable future.

понедельник, октября 16, 2017

The title of the recently published MTS 2016 Sustainable Development Report reflects the key goal of  our Corporate Social Responsibility (CSR) strategy: to improve the quality of life and safety for its subscribers and the entire society by developing innovations and providing a wide range of services. As is now customary, in our 9th Sustainable Development Report, MTS provides detailed information on our activities, progress and results across the various CSR aspects – environmental, social and corporate – during the reporting period. 

Highlights from the 2016 Report include: 

INNOVATION

Digitization is changing our life. MTS is supporting this change by developing innovative digital products to enrich and simplify our life experience including smart car insurance programs and Remote Data Reading solutions for housing and communal services. In 2016, MTS launched an integrated Smart House project, consisting of a set of tools to convert any apartment or house into an intelligent living environment. Last year, we also launched Wi-Fi Calling in Russia, which allows our subscribers to use MTS voice services on any available Wi-Fi network.  

Beginning in 2011, we have been the proud organizer of the annual open industry competition “Telecom Idea”. In 2016, the competition expanded its borders: events were held in 18 cities across Russia and collected more than 500 projects.

In 2016, MTS established a new department, the Innovation Center, totally devoted to the development of innovative products and services in areas such as Clouds, e-health, Smart Education and e-Sport. Last year, we also launched a new program to develop employee ideas and turn them into business projects, the Innovation Workshop.

EDUCATIONAL PROJECTS

We strongly feel that everyone, regardless of age, background or education, should be able to participate in digital society. Media literacy is key here, which is why MTS is involved in a variety of educational projects that help children, young people as well as adults to use new technologies safely and with confidence. 

In 2016, we continued with a number of educational projects such as “Network for All Ages”, “Mobile Academy of MTS” and “Children Teaching Adults”, designed to increase internet literacy among the older generation and promote the integration of modern information technologies into everyday life. 

For our younger audience, with the support of a variety of other partners, MTS has been running “Children on the Internet”, a program launched in 2011 for the purpose of promoting rules governing convenient and safe use of the Internet among children, parents and teachers. Since its inception, more than 340,000 students in more than 30 Russian regions underwent training as part of the project. 

CHARITY AND VOLUNTEERING

Russia’s largest charitable project, “Generation M” is aimed at fostering children’s creativity while simultaneously raising funds for the treatment of severely-ill children. Today the project has over 100 informational partners across Russia and its internet audience exceeds 11 mln people. 

Over the past six years, MTS has been supporting the Corporate Volunteer Movement “JUST Give Good!” which aims to provide urgent assistance to children afflicted by serious illness. Launched in 2011, the program has proved extremely successful and today it involves around 6,000 MTS employees, who organized over 500 events in 2016. 

We are proud to say that the total expenditures of MTS Group on charity projects reached RUB 515.5mln in 2016. 

ENVIRONMENTAL INITIATIVES

Pro-active development of MTS’ network improves the quality of mobile Internet and voice offering, allowing the launch of various innovative and helpful IoT services on our network. In a real-life example from 2016, MTS partnered with Tsentrleskhoz to arrange for video monitoring of the forest fire situation on the territory of the Moscow Region Forestry, making firefighting efforts significantly more effective.

As part of the implementation of the overall strategy for MTS to be an environmentally friendly business, we have decided to use eco-friendly packaging for our SIM cards. The first commercial shipments started in 2015, and since 2016, our SIM cards are only sold in eco-friendly packaging.

In 2016, our total expenses related to environmental initiatives amounted to RUB 14.4 mln. 

CORPORATE GOVERNANCE

We are always looking to improve our corporate governance systems, constantly monitoring our efficiency and looking for to implement best practices. To remain at the forefront of corporate governance culture, in 2016 we launched an e-voting service allowing our shareholders to directly vote online.

MTS is actively developing a uniform compliance system in line with applicable legislation, recommendations of regulatory authorities, and international best practice. In 2016, MTS adopted the Compliance Policy of MTS PJSC. 

CULTURAL PROJECTS

We also design and promote innovative cultural projects. Our “Mobile Library” and “Mobile Guide” initiatives offer an easy, quick and free way to download a favorite book or listen to a personal audio-tour using a QR code.

HEALTHCARE

MTS Group supports its employees in leading a healthy lifestyle. Our comprehensive program, “Go in for Sports with MTS”, encourages employee participation in our football, basketball and volleyball teams, as well as the MTS Running movement. In 2016, the Company established a cycle club # VeloMTS.

EMPLOYEE DEVELOPMENT

Recognizing the importance of human capital in the development of our business, MTS invests considerable resources towards career development and education initiatives for our employees. In 2016, our personnel training and development system was recognized the Best in Russia and received several coveted awards.  We operate a Corporate University that offers internal, external and long-distance education aimed at professional and personal development. Last year, MTS reintroduced its Virtual Academy, a unique training platform for individual development with a large choice of webinars, online courses and workshops.

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MTS WINS WORLD BRANDING AWARD

четверг, октября 12, 2017

MTS proudly announces that it was named “Brand of the Year” at the fourth edition of the prestigious World Branding Awards 2017-2018. MTS has been recognized the best Telecommunications brand in Russia for its work and achievements in branding. 

The winners were judged through three streams: brand valuation, public online voting and market research. Seventy percent of the scoring process come from consumer votes. Over 3,000 brands from 35 countries were nominated for the 2017-2018 Awards in multiple categories, and more than 135,000 consumers from around the world participated in voting.

Other Russian winners included Sberbank, Gazprom, Lukoil and Kaspersky Lab amongst others. In the Global category, which recognizes transnational corporations, winners included Apple, Coca-Cola, Nike, Facebook, VISA and Google.

 

About World Branding Awards 

The World Branding Awards, is organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers worldwide. 

 

About National Award

The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.

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BAT RUSSIA MIGRATES ITS IT SYSTEMS TO THE MTS CLOUD

вторник, октября 10, 2017

MTS has successfully transferred British American Tobacco Russia’s (BAT Russia) IT systems to the MTS cloud.

The operator implemented a comprehensive project to provide a cloud-based IT infrastructure (Infrastructure as a Service). The project involved reallocation of the BAT Russia key IT systems to the cloud platform #CloudMTS in Moscow as well as organization of the secure network access to these resources. In addition, MTS provided a disaster-proof configuration of IT system using the backup site in the MTS data center in St. Petersburg.

Dariya Grishina, Director, Information Technology, BAT Russia, Ukraine, Belarus, the Caucasus and Central Asia region, commented: 

"Migration to the cloud will help BAT Russia improve the economic efficiency and transparency of its IT infrastructure management, creating a platform for further expansion and growth. This project allowed us to reduce the time required to deploy infrastructure for new projects from a few months to two weeks".

According to Dariya, MTS successfully responded to all of the challenges and risks during the implementation of the project: MTS offered competitive prices, optimized licensing, adapted the backup / restore functionality as well as smoothly migrated resources with minimal downtime and technological changes in the customer's environment.

Vladimir Khrenkov, Director, Innovation Development, MTS, commented: 

"Moving to a cloud computing model allows companies to achieve a threefold reduction in its IT infrastructure costs by the end of the first year. With such obvious economic efficiency combined with flexibility and ease of management, more businesses are set to take advantage of the opportunity cloud brings. MTS offers its clients complex all-in-one solutions combining IT and telecom services. We also guarantee the maximum level of security due to the availability of data centers in various regions of the country and a large-scale own backbone network."

MTS provides cloud computing services #CloudMTS in all regions of Russia. In September 2017, the company launched a Big-Data-as-a-Service (BDaaS) product, which allows MTS customers to organize quickly and efficiently the processing of large data without creating their own computing capacities. Further development of the product will be connected with both the geographic expansion of the resource allocation and an increase in their number as well as the further creation of innovative solutions in the sphere of cloud services.

The MTS cloud platform is built on the base of VMware solution and the equipment of leading enterprise-level vendors. This, combined with the geographical distribution of TIER-III data centers and a branched MTS backbone network and city communication channels, allows the operator to provide a comprehensive, completely disaster-proof service.

BAT Russia is one of the leaders of the Russian tobacco market with a 22.52% market share in 2016. The company’s portfolio includes such well-known international and Russian brands such as Dunhill, Kent, Vogue, Rothmans, Lucky Strike, Alliance and Java.

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MTS Launches New Cloud Service for Big Data Processing

вторник, сентября 19, 2017

MTS expands its digital offering today, bringing out a new cloud-based Big Data processing service. The Big-Data-as-a-Service (BDaaS) infrastructure, hosted in MTS’ data centers, will allow MTS customers to process big data in a quick, flexible and efficient way utilizing MTS’ large-scale computing capacities.

Using MTS’ proprietary cloud product, #CloudMTS, MTS customers will now be able to process and analyze massive volumes of data through software cloud environments such as Hadoop-as-a-Service and Spark-as-a-Service.  The new service will support a wide range of tasks, including business and financial analytics, targeted marketing and advertising, the analysis and personalization of content, and the collection and processing of public data.

Vladimir Khrenkov, Director of the Innovation Center of MTS, commented: "Benefitting from Big Data is no longer the sole preserve of IT companies and large corporations. With MTS’ cloud service, small and medium-sized enterprises can now use Big Data effectively to increase their competitiveness. We offer our customers a secure, fault-tolerant environment with large computational resources and preinstalled calculation tools with the user simply having to upload information using standardized templates and algorithms. In addition, the solution is very easy to scale and meets even the most stringent security requirements."

The system has been designed to be highly efficient and flexible with adjustable processing speed dependent on the customer’s budget. The creation, reconfiguration and removal of applications all happens with one click.

Since the beginning of 2017, MTS has focused on providing cloud computing services across all regions within Russia. The MTS cloud platform is based on VMware and the equipment of leading enterprise-level vendors. Coupled with the geographical distribution of TIER-III data centers and a wide network of its own backbone and city communication channels, the platform allows MTS to provide a comprehensive, completely secure service.

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MTS and FEFU Launch Partnership to Develop Russky Technopark

пятница, сентября 08, 2017

At this year’s Third Eastern Economic Forum in Vladivostok, MTS and the Far Eastern Federal University (FEFU) have signed a partnership agreement to develop Russky Technopark.

Based on Russky Island, Russky Technopark is a large-scale project to develop a unique ecosystem that combines educational institutions, state organizations and private businesses.   

The cooperation of the leading telecoms company in Russia with the largest federal university in the Far East of the country will facilitate technological entrepreneurship and provide support to start-up businesses, driving the development of innovative R&D projects and acting as a launch pad for new digital products. 

MTS will offer students a unique opportunity to participate in the implementation of its projects by forming special teams combining students, teachers and MTS staff. MTS will also actively support the educational process and technological research as well as assist in organizing business and scientific promotional events. 

With its strategic focus on digitalization and the development of IT-products, MTS will benefit from the innovative thinking of young ta

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MTS Has Agreed a New Strategic Partnership to Strengthen Its Digital Safety

вторник, сентября 05, 2017

MTS signed an agreement with Group-IB, one of global leaders in the cyber security space,  to cooperate on prevention and investigation of cyber-crime and online fraud, as well as to enhance MTS and its customers’ protection online. 

The two companies will exchange data on cyber threats, provide each other with ongoing organizational and methodological support, and assist with technical, financial and human resources. In particular, MTS will provide access to the data held by its newly established Security Operations Center (SOC), while Group-IB will provide expert support and highly sophisticated software and hardware solutions to monitor, identify and prevent cyber attacks.

Digital safety is one of the cornerstones of MTS’s transformation into an IT company. MTS has already entered the Systems Integration market with innovative IT solutions and cloud services for B2B clients. 

MTS is determined to robustly confront the cyber threat facing the industry and its customers head-on. This year, in line with its digital strategy, MTS will start offering information security products to clients. The cooperation with a world-class digital intelligence firm will further strengthen MTS’s IT security expertise and make its subscribers and customers even safer. 

The number of cyber attacks in Russia is constantly increasing. According to Group-IB estimates, in 2016, the Russian cybercrime market exceeded RUB 5.5 billion, an increase of 44% over the year. 

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MTS opened its Interactive TV service for app designers

среда, августа 30, 2017

MTS opened its interactive TV service for external app designers. They can now easily integrate their own online services into MTS TV platform by placing them in our app store available on the set-top boxes. Wikipedia, AMEDIATEKA, MEGOGO and Yandex, leading sources of information and online theaters with huge libraries of exclusive licensed Russian-language content, constitute our first, pioneering partners on this project. 

MTS provides the Interactive TV service throughout Russia. Customers from each of Russia’s regions have access to a variety of services including linear and nonlinear TV (i.e. TV available through streaming on a variety of devices), video on-demand, online and cloud services on their home TV set. 

App designers and developers, who now can access this open ecosystem, can smoothly integrate their online service into MTS TV, turning the TV-set into a real home entertainment center and a tool for getting various applications on the big screen. 

Natalia Bratchikova, Head of Marketing for MTS fixed business and TV, commented: 

“Nonlinear TV, applications and entertainment on the big screen are all emerging as part of new interactive TV trends, positioned alongside the more traditional classic TV broadcasting. We launched Interactive TV as a family media communications center, which will concentrate all media content from MTS and access to the subscriber's personal collection, but also the products created by our partners. The latter became possible with to the creation of an application development system within the framework of the MTS TV project, the use of which by third-party companies will not require any extra investment by the vendors of the TV platform. We purposefully set out to create such an environment for partners to foster more choice and flexibility in line with our digital strategy."

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Russian Mobile Retail Report Q2 2017

четверг, августа 24, 2017

The key consumer behavior trend in Q2 2017, arising from MTS Retail analysis, was growth in demand for advanced smartphones priced over RUB 40,000. Consequently, against the background of increasing interest in this category of devices, 60% of high-end smartphones in the MTS retail network were bought on credit.

In Q2 2017, the share of smartphones over RUB 40,000 bought on credit doubled from 32% to 60%. Overall, the sales of smartphones in this category grew 49.5% in revenue and 48.5% in unit terms. 

The overall share of affordable as well as premium category smartphones sold in the MTS retail network increased to 20% of sales in unit terms (+6 p.p.) and 35% in money terms (+13 p.p). The average sale price of smartphones bought on credit increased 22% y-o-y to RUB 18,500 due to larger share of such smartphones in total sales. Meanwhile, the average price of smartphones in general sold through the MTS retail network increased by just 8% to RUB 10,500. 

The growth in sales of smartphones bought on credit was attributable to wide availability of credit facilities including better installment terms under the 0-0-24 and 0-0-36 schemes, the launch of online lending in MTS e-shop, cashback options as well as changes in consumer behavior. The subscribers’ approach towards the acquisition of a new smartphone became more pragmatic: the average lifetime of a device increased from 1.5 to 2 years, with customers preferring to buy more advanced smartphones with longer service life from well-known brands such as Samsung, Apple and Huawei.   

Alexander Mosyakin, CEO of MTS Retail, commented: "We saw that today our customers are not just interested in purchasing a phone, but look for a universal device that assists them with everyday tasks: to buy tickets to the cinema, pay utility bills, watch a video, communicate on social networks etc. More and more people choose smartphones with a larger screen and a better camera. To meet this demand, we have enriched our traditional portfolio of available smartphones with more advanced and reliable models that also enable the full use our digital products such as the e-wallet, cloud services, TV, as well as a range of other apps in the MTS ecosystem. Meanwhile, we continue keeping our prices highly competitive and offer our clients favorable payment conditions and credit options. All this makes an acquisition of a new smartphone an attractive proposition for our customers”. 

As the interest in advanced smartphones is growing, the share of feature phones sold in the MTS retail network is declining: 270,000 devices were sold in Q2 2017, a decrease of 60%. The share of C-branded devices with basic functionality that cannot compete with the leading devices is also in decline.

Samsung, Apple and Huawei are the three key vendors in the MTS retail network. Although Samsung have now devices returned to the shelves of other retail chains, their share in MTS outlets remains high and comprises 32.8% of units sold and 44.4% of revenue. Huawei showed the most impressive growth: its share of retail sales grew from 1% to 17%. Another leader in sales in MTS retail network was Apple: its devices priced over RUB 40,000 sold 2.5 times better in Q2 2017 than a year ago. Meanwhile, the share of Alcatel sales dropped 12.5% in unit terms and 7.5% in cash terms. 

 

Russian smartphone market 

Samsung remained the most popular cellphone brand in Q2 2017. The Korean manufacturer’s market share was approximately 26% in unit terms (+5 p.p.) accounting for 32.4% of total revenue (+5p.p.). This increase is attributable to the successful launch of the new Galaxy S8. The model’s success allowed Samsung to outsell Apple, its nearest revenue competitor, in the months of May and June. iPhone sales accounted for 32.1% (- 0.3 p.p.) of revenue and 12% (+1 p.p.) of units sold for the reporting period.

The third most popular brand in Russia was Huawei. The company's market share reached 8.4% in unit terms. The number of smartphones by other Chinese manufacturers - LENOVO and ZTE - sold in the Russian market decreased by 4 p.p. and 2.8 p.p. y-o-y respectively for the reporting period. 

The share of smartphones in total handset sales grew to 74% in unit terms (+ 5.5 p.p.) and 96% in money terms. The average price of smartphones sold grew 6% y-o-y to RUB 12,900. 

Overall, in Q2 2017, 6.2 mln smartphones were sold, an increase of 12% to the previous year. The sales of feature phones in Russia declined 16% to 2.2 mln units. The revenue from smartphone sales grew 16% to RUB 79.9 bln, while sales of feature phones decreased 20% to RUB 4.3 bln.  

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Twitter ноября 24, 11:21
#MTS is the leader by the number of SIM-cards for #М2М/IoT with 4.4mln sold in 2016, +22% yoy https://t.co/hRgJbWVW3o

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#MGTS is recognized the most dynamic operator in #digital TV by @ComNews: in 2016, its sub base grew 27% yoy https://t.co/hRgJbWVW3o

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#MTS refarms 1,800 MHz spectrum to #LTE network in St Petersburg https://t.co/xxf8UM9hqZ

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