MTS blog


MTS VP FOR MARKETING GAVE AN INTERVIEW TO BLOOMBERG

четверг, декабря 14, 2017

Vyacheslav Nikolaev, Vice President for Marketing, MTS, recently gave an interview to Bloomberg in Moscow. Vyacheslav talked about the company’s new digital services such as MTS Taxi. Slava also disputed reports that price wars had resumed in the Russian telecommunications market. Click here to read the full article at the Bloomberg's website. 

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MTS HAS LAUNCHED ITS OWN IoT PLATFORM TO OFFER TO BUSINESS CLIENTS ACROSS RUSSIA

вторник, декабря 05, 2017

MTS is the first mobile operator in Russia to launch an integrated IoT platform on national scale. Our IoT platform provides an integrated solution to manage objects embedded with network connectivity and pro-actively monitor IoT-enabled equipment performance. The platform has an open API (application programming interface) and supports various data networks. Accordingly, our clients’ existing equipment and IT systems can be directly connected with up-to-date sensors, cameras, robots and programs. The objects connecting to the platform can be managed from a single center, regardless of their location, which will be of substantial benefit to many of our clients in Russia who have operations in the areas that are traditionally difficult to reach.

MTS is the first mobile operator in Russia to create an IoT platform of this scale. Having pioneered the Machine-to-Machine communications in Russia with the introduction of the first M2M tariff, we are confident that this new offering will be in strong demand by the market.

Developing our own IoT platform is another step in the MTS strategy to be the go-to provider in helping business customers adapt quickly and efficiently to the fast-changing requirements of the digital economy, reduce their costs and bring their operations to a new level. For government customers, our IoT platform can become a driver for development of smart cities, smart grids and intelligent transportation.

In addition to being the largest telecom company in Russia, MTS has consistently been the clear leader in the Russian IoT market by number of connected devices. In the coming years, we will strengthen our presence in the IoT segment through open source platforms, cloud applications and the introduction of the Internet of things at any scale - from small stores, to large factories, cities and federal networks.

Our IoT architecture can support equipment across a variety of industries including manufacturing, energy and diversified service companies. The platform is also applicable for integrated IoT solutions for agriculture, logistics, commercial real estate and other businesses. Our equipment monitoring system allows our clients to anticipate wear-and-tear as well as potential malfunctions before the deterioration reaches a critical stage. Notifications can be sent via the client’s computer system, but also by SMS and e-mail. This will substantially reduce cost of maintenance and prevent losses related to equipment failure.

The platform also includes an integrated and comprehensive “Smart Metering” solution, replacing an earlier system using telematics enabled M2M SIM cards. MTS is a pioneer among Russian telecom operators to launch this service. One of the real business cases is the implementation of Smart Metering from MTS for a vegetable storage. Our solution allows our client to control the temperature and moisture level in the boxes where the vegetables are stored. As a result, the customer is confident in the storage conditions and the percentage of spoilage has decreased.

Cyber security is always at the core of all our technological innovation. Connected to secure communication channels, our IoT sensors and controllers can send data to a fully protected MTS cloud, where they are processed in real time and then sent to secure cloud storage. Equipment monitoring and reports generation can be done in a web user interface or in standard programs by connecting them to the MTS IoT platform using API procedure. MTS IoT platform uses secure SSL and HTTPS encryption protocols, as well as a network antivirus and a cyber threat protection center.

 

MTS in the IoT market 

MTS is the leader in the IoT market in Russia in terms of the number of telematics SIM cards, according to AC&M research in 2016. MTS is also the first telecommunications company in Russia that regularly promotes the IoT-based product portfolio in the national scale. In 2009, MTS offered its customers the first telematics solution for vehicle monitoring. In 2011, we launched "M2M Manager" solution, which allows any device in real time to configure and monitor the MTS network, the work of various M2M-equipment. In 2016 and 2017, MTS tested NB-IoT and LPWAN technologies and deployed the IPv6 architecture on the network, which allows almost unlimited number of devices to be connected to the Internet.

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MTS PARTNERS WITH MICROSOFT TO PROVIDE AZURE HYBRID CLOUD SERVICES

четверг, ноября 30, 2017

MTS has become the first company in Russia to partner with Microsoft to offer Azure hybrid cloud services for corporate clients across the country.

The integrated Microsoft Azure Stack system, hosted in MTS data centers, will allow business customers to create modern hybrid applications combining the capacities of our local data services with global cloud functionality. Furthermore, we will offer Russian B2B clients a choice of where to deploy their new virtual machines and store data - in their own or partner data center within the territory of Russia or in a global cloud.

 The solution allows business customers to use the latest technologies in full compliance with Russian corporate requirements for IT security, as well as to enjoy enhanced applications with high response speeds, giving the opportunity to create a real hybrid cloud and be a platform for hyper-convergent infrastructure. 

Microsoft Azure services and Azure Stack facilities on MTS will be available to Russian business customers in commercial operation from the beginning of 2018. We will provide all the key global Azure services, with localization in Russia, including Iaas, PaaS, Big Data, various types of storage, hybrid variants of redundant, fault-tolerant virtual data centers, lease of licenses and other services that our  corporate clients demand. 

Vladimir Khrenkov, Director for Innovation Development, MTS comments on the deal: "Demand for virtual products is steadily growing by 20-35% each month. Our customers are interested in creating hybrid systems. Every other company that asks us for virtual infrastructure services also requests the possibility of interaction between the resources of private and public clouds. The partnership with Microsoft will allow MTS to meet the customer’s demand and expand the range of its own cloud solutions for the corporate segment."

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MTS LAUNCHES TAXI APP

вторник, октября 31, 2017

We launched our own taxi service. The MTS Taxi App is a fully integrated service including key functions such as pre-trip price calculation, real-time car monitoring, a list of favorite addresses, a driver evaluation function and a space to provide feedback. On top of the basic e-hailing services, a customer can call a taxi for a precise time, order a baby seat, or arrange a meet-and-greet, as well as a number of other options. 

What makes our taxi different from other providers is that our subscribers can pay with MTS bonus points that they receive for using MTS’ broad range of products and services.

Although this is a competitive market, we are confident that the quality of service and high levels of customer convenience put us in an advantageous position to explore a new revenue opportunities, while improving our customer loyalty.

MTS Taxi service is launched in partnership with Citymobil, one of the largest taxi operators on a revenue-sharing model in Moscow and St. Petersburg. 

By launching a taxi service, we made another strategic move into the digital space and continue to expand our ecosystem of apps surrounding our core mobile business. Today, there are more than 25 MTS-branded apps, including our self-care app MyMTS, content services MTS TV, MTS Music, MTS Press, MTS Books, and MTS Kids. 

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MTS CORPORATE UNIVERSITY OPENS ITS DOORS TO THE PUBLIC

четверг, октября 26, 2017

MTS has decided to enter the further education market and will deliver its award-winning and innovative learning experience to outside corporate students.   

We educate people since 2001. From its beginning more than a decade ago, our small training department that delivered specific technical knowledge to MTS’s employees has grown and transformed into a major part of our corporate identity. Today, MTS Corporate University offers a comprehensive range of 70+ training courses and 150+ online programs on marketing, communication, leadership, IT, healthy lifestyle, stress management and other disciplines.

As part of our digital transformation, and expanding our product offering, we decided that it is time for our Corporate University to open its doors to the wider public, sharing its knowledge and experience with our business clients. In addition to existing courses, we plan to provide customized programs for our corporate customers, tailored to their unique challenges and characteristics. We also intend to obtain a license to provide education services that will allow us to issue official documents on successfully completed training.

MTS Corporate University applies high educational standards and uses a variety of innovative techniques to provide market-leading training. In 2016, we launched the Virtual Academy, a unique digital platform for individual professional and personal development. With justification, our university is recognized as one of the leaders in the corporate education landscape globally as well as in Russia. This year, we were named one of the world’s best corporate universities, receiving the silver award in the international Innovation category at the Global Council of Corporate Universities (“GlobalCCU”) Awards 2017.

Russia’s further education market is estimated at over Rub 100bln in 2016, with corporate clients accounting for approximately 1/3 of the total revenue. The share represented by online education, however, is only around 10%.

Once fully launched, MTS Corporate University will compete with training companies and niche business trainers, as well as other corporate programs such as Sberbank University and Rosatom Corporate Academy. We believe that many of our large B2B clients that already value our efficient and innovative approach to services may soon become our students as well.

 

 

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MTS 2016 Sustainable Development Report: Improving the quality of life is a cornerstone of sustainable future.

понедельник, октября 16, 2017

The title of the recently published MTS 2016 Sustainable Development Report reflects the key goal of  our Corporate Social Responsibility (CSR) strategy: to improve the quality of life and safety for its subscribers and the entire society by developing innovations and providing a wide range of services. As is now customary, in our 9th Sustainable Development Report, MTS provides detailed information on our activities, progress and results across the various CSR aspects – environmental, social and corporate – during the reporting period. 

Highlights from the 2016 Report include: 

INNOVATION

Digitization is changing our life. MTS is supporting this change by developing innovative digital products to enrich and simplify our life experience including smart car insurance programs and Remote Data Reading solutions for housing and communal services. In 2016, MTS launched an integrated Smart House project, consisting of a set of tools to convert any apartment or house into an intelligent living environment. Last year, we also launched Wi-Fi Calling in Russia, which allows our subscribers to use MTS voice services on any available Wi-Fi network.  

Beginning in 2011, we have been the proud organizer of the annual open industry competition “Telecom Idea”. In 2016, the competition expanded its borders: events were held in 18 cities across Russia and collected more than 500 projects.

In 2016, MTS established a new department, the Innovation Center, totally devoted to the development of innovative products and services in areas such as Clouds, e-health, Smart Education and e-Sport. Last year, we also launched a new program to develop employee ideas and turn them into business projects, the Innovation Workshop.

EDUCATIONAL PROJECTS

We strongly feel that everyone, regardless of age, background or education, should be able to participate in digital society. Media literacy is key here, which is why MTS is involved in a variety of educational projects that help children, young people as well as adults to use new technologies safely and with confidence. 

In 2016, we continued with a number of educational projects such as “Network for All Ages”, “Mobile Academy of MTS” and “Children Teaching Adults”, designed to increase internet literacy among the older generation and promote the integration of modern information technologies into everyday life. 

For our younger audience, with the support of a variety of other partners, MTS has been running “Children on the Internet”, a program launched in 2011 for the purpose of promoting rules governing convenient and safe use of the Internet among children, parents and teachers. Since its inception, more than 340,000 students in more than 30 Russian regions underwent training as part of the project. 

CHARITY AND VOLUNTEERING

Russia’s largest charitable project, “Generation M” is aimed at fostering children’s creativity while simultaneously raising funds for the treatment of severely-ill children. Today the project has over 100 informational partners across Russia and its internet audience exceeds 11 mln people. 

Over the past six years, MTS has been supporting the Corporate Volunteer Movement “JUST Give Good!” which aims to provide urgent assistance to children afflicted by serious illness. Launched in 2011, the program has proved extremely successful and today it involves around 6,000 MTS employees, who organized over 500 events in 2016. 

We are proud to say that the total expenditures of MTS Group on charity projects reached RUB 515.5mln in 2016. 

ENVIRONMENTAL INITIATIVES

Pro-active development of MTS’ network improves the quality of mobile Internet and voice offering, allowing the launch of various innovative and helpful IoT services on our network. In a real-life example from 2016, MTS partnered with Tsentrleskhoz to arrange for video monitoring of the forest fire situation on the territory of the Moscow Region Forestry, making firefighting efforts significantly more effective.

As part of the implementation of the overall strategy for MTS to be an environmentally friendly business, we have decided to use eco-friendly packaging for our SIM cards. The first commercial shipments started in 2015, and since 2016, our SIM cards are only sold in eco-friendly packaging.

In 2016, our total expenses related to environmental initiatives amounted to RUB 14.4 mln. 

CORPORATE GOVERNANCE

We are always looking to improve our corporate governance systems, constantly monitoring our efficiency and looking for to implement best practices. To remain at the forefront of corporate governance culture, in 2016 we launched an e-voting service allowing our shareholders to directly vote online.

MTS is actively developing a uniform compliance system in line with applicable legislation, recommendations of regulatory authorities, and international best practice. In 2016, MTS adopted the Compliance Policy of MTS PJSC. 

CULTURAL PROJECTS

We also design and promote innovative cultural projects. Our “Mobile Library” and “Mobile Guide” initiatives offer an easy, quick and free way to download a favorite book or listen to a personal audio-tour using a QR code.

HEALTHCARE

MTS Group supports its employees in leading a healthy lifestyle. Our comprehensive program, “Go in for Sports with MTS”, encourages employee participation in our football, basketball and volleyball teams, as well as the MTS Running movement. In 2016, the Company established a cycle club # VeloMTS.

EMPLOYEE DEVELOPMENT

Recognizing the importance of human capital in the development of our business, MTS invests considerable resources towards career development and education initiatives for our employees. In 2016, our personnel training and development system was recognized the Best in Russia and received several coveted awards.  We operate a Corporate University that offers internal, external and long-distance education aimed at professional and personal development. Last year, MTS reintroduced its Virtual Academy, a unique training platform for individual development with a large choice of webinars, online courses and workshops.

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MTS WINS WORLD BRANDING AWARD

четверг, октября 12, 2017

MTS proudly announces that it was named “Brand of the Year” at the fourth edition of the prestigious World Branding Awards 2017-2018. MTS has been recognized the best Telecommunications brand in Russia for its work and achievements in branding. 

The winners were judged through three streams: brand valuation, public online voting and market research. Seventy percent of the scoring process come from consumer votes. Over 3,000 brands from 35 countries were nominated for the 2017-2018 Awards in multiple categories, and more than 135,000 consumers from around the world participated in voting.

Other Russian winners included Sberbank, Gazprom, Lukoil and Kaspersky Lab amongst others. In the Global category, which recognizes transnational corporations, winners included Apple, Coca-Cola, Nike, Facebook, VISA and Google.

 

About World Branding Awards 

The World Branding Awards, is organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers worldwide. 

 

About National Award

The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.

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BAT RUSSIA MIGRATES ITS IT SYSTEMS TO THE MTS CLOUD

вторник, октября 10, 2017

MTS has successfully transferred British American Tobacco Russia’s (BAT Russia) IT systems to the MTS cloud.

The operator implemented a comprehensive project to provide a cloud-based IT infrastructure (Infrastructure as a Service). The project involved reallocation of the BAT Russia key IT systems to the cloud platform #CloudMTS in Moscow as well as organization of the secure network access to these resources. In addition, MTS provided a disaster-proof configuration of IT system using the backup site in the MTS data center in St. Petersburg.

Dariya Grishina, Director, Information Technology, BAT Russia, Ukraine, Belarus, the Caucasus and Central Asia region, commented: 

"Migration to the cloud will help BAT Russia improve the economic efficiency and transparency of its IT infrastructure management, creating a platform for further expansion and growth. This project allowed us to reduce the time required to deploy infrastructure for new projects from a few months to two weeks".

According to Dariya, MTS successfully responded to all of the challenges and risks during the implementation of the project: MTS offered competitive prices, optimized licensing, adapted the backup / restore functionality as well as smoothly migrated resources with minimal downtime and technological changes in the customer's environment.

Vladimir Khrenkov, Director, Innovation Development, MTS, commented: 

"Moving to a cloud computing model allows companies to achieve a threefold reduction in its IT infrastructure costs by the end of the first year. With such obvious economic efficiency combined with flexibility and ease of management, more businesses are set to take advantage of the opportunity cloud brings. MTS offers its clients complex all-in-one solutions combining IT and telecom services. We also guarantee the maximum level of security due to the availability of data centers in various regions of the country and a large-scale own backbone network."

MTS provides cloud computing services #CloudMTS in all regions of Russia. In September 2017, the company launched a Big-Data-as-a-Service (BDaaS) product, which allows MTS customers to organize quickly and efficiently the processing of large data without creating their own computing capacities. Further development of the product will be connected with both the geographic expansion of the resource allocation and an increase in their number as well as the further creation of innovative solutions in the sphere of cloud services.

The MTS cloud platform is built on the base of VMware solution and the equipment of leading enterprise-level vendors. This, combined with the geographical distribution of TIER-III data centers and a branched MTS backbone network and city communication channels, allows the operator to provide a comprehensive, completely disaster-proof service.

BAT Russia is one of the leaders of the Russian tobacco market with a 22.52% market share in 2016. The company’s portfolio includes such well-known international and Russian brands such as Dunhill, Kent, Vogue, Rothmans, Lucky Strike, Alliance and Java.

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MTS Launches New Cloud Service for Big Data Processing

вторник, сентября 19, 2017

MTS expands its digital offering today, bringing out a new cloud-based Big Data processing service. The Big-Data-as-a-Service (BDaaS) infrastructure, hosted in MTS’ data centers, will allow MTS customers to process big data in a quick, flexible and efficient way utilizing MTS’ large-scale computing capacities.

Using MTS’ proprietary cloud product, #CloudMTS, MTS customers will now be able to process and analyze massive volumes of data through software cloud environments such as Hadoop-as-a-Service and Spark-as-a-Service.  The new service will support a wide range of tasks, including business and financial analytics, targeted marketing and advertising, the analysis and personalization of content, and the collection and processing of public data.

Vladimir Khrenkov, Director of the Innovation Center of MTS, commented: "Benefitting from Big Data is no longer the sole preserve of IT companies and large corporations. With MTS’ cloud service, small and medium-sized enterprises can now use Big Data effectively to increase their competitiveness. We offer our customers a secure, fault-tolerant environment with large computational resources and preinstalled calculation tools with the user simply having to upload information using standardized templates and algorithms. In addition, the solution is very easy to scale and meets even the most stringent security requirements."

The system has been designed to be highly efficient and flexible with adjustable processing speed dependent on the customer’s budget. The creation, reconfiguration and removal of applications all happens with one click.

Since the beginning of 2017, MTS has focused on providing cloud computing services across all regions within Russia. The MTS cloud platform is based on VMware and the equipment of leading enterprise-level vendors. Coupled with the geographical distribution of TIER-III data centers and a wide network of its own backbone and city communication channels, the platform allows MTS to provide a comprehensive, completely secure service.

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MTS and FEFU Launch Partnership to Develop Russky Technopark

пятница, сентября 08, 2017

At this year’s Third Eastern Economic Forum in Vladivostok, MTS and the Far Eastern Federal University (FEFU) have signed a partnership agreement to develop Russky Technopark.

Based on Russky Island, Russky Technopark is a large-scale project to develop a unique ecosystem that combines educational institutions, state organizations and private businesses.   

The cooperation of the leading telecoms company in Russia with the largest federal university in the Far East of the country will facilitate technological entrepreneurship and provide support to start-up businesses, driving the development of innovative R&D projects and acting as a launch pad for new digital products. 

MTS will offer students a unique opportunity to participate in the implementation of its projects by forming special teams combining students, teachers and MTS staff. MTS will also actively support the educational process and technological research as well as assist in organizing business and scientific promotional events. 

With its strategic focus on digitalization and the development of IT-products, MTS will benefit from the innovative thinking of young ta

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Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter декабря 14, 10:55
Contribution of #digital economy in Russia's GDP is 2.1%, while #mobile economy - 3.8% https://t.co/ZWEDIV22PC

Twitter декабря 13, 15:04
Olga Ziborova, Marketing: Growing penetration of our #apps into $MBT sub base supports its stability and loyalty… https://t.co/Bt7P6IYb6m

Twitter декабря 13, 15:03
$MBT expands its #app portfolio in search for new opportunities beyond #telecom #MTSS #digital @rbctv_live https://t.co/6FjMl3Z0WV

Twitter декабря 13, 12:16
$MBT made a speedy foray into Russia's #taxi business #MTSS #MTStaxi #digital https://t.co/wyjB52N32n https://t.co/qnJVTYKMwl

Twitter декабря 13, 12:04
$MBT CMO targets 10% of sales from services other than voice and data #MTSS #digital https://t.co/pYhhr1uukK via @technology

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