MTS blog


вторник, октября 04, 2016

Moscow, Russian Federation – PJSC MTS (NYSE: MBT; MOEX: MTSS), the leading telecommunications operator in Russia, announces the launch of a pilot project to utilize an impersonal analysis of high volumes of data for the development of its monobrand retail networks.  

By the end of 2016, MTS intends to open 10 monobrand retail outlets in Moscow, and the company will determine the location and the format of these outlets using Big Data technology. The multifactorial system of data analysis that MTS employs will allow the company to identify the most advantageous location, the best format, and the most favorable product portfolio for each outlet.  

By using Big Data for retail development, MTS has an opportunity to study consumer traffic in the area of the proposed outlet and analyze it objectively on a number of indicators. These include: 

Social and demographic factors;

The types of devices and operating systems being used;

Subscribers’ financial activity in the surrounding area; 

The duration of a subscriber’s presence in the vicinity;

The number of roaming subscribers; 

Volumes of voice and mobile internet traffic;

The concentration of the digital environment and popular internet resources.

Taking all of this information into account, experts at MTS can determine the appropriate size of each outlet and the number of employees required to staff it.  They can then select the portfolio of devices and accessories, plan sales and promotion activities, and identify the outlet’s priorities from the mobile, fixed, and banking services that MTS offers.

Igor Egorov, Director for the Moscow Region said, “The preliminary results of our Big Data analysis are very encouraging, though a little surprising, because they suggest new locations for outlets that differ from those initially considered. We decided to test this method in actual conditions as we believe it will improve the quality of service we provide for our subscribers and satisfy their expectations regarding the portfolio of products and services that we offer.”

MTS Retail network in Russia

MTS’s proprietary retail network is the largest non-grocery retail chain in Russia. In H1 2016, the number of MTS outlets grew by 30% year-on-year to 5,700 stores. Since the start of 2016, MTS has long been cooperating with brands such as Beats, Celly, Meizu, BQ, Highscreen, Prestigio, while other brands, including Huawei, Samsung, Asus, HTC, Alcatel, Philips, JBL, Sennheiser, Plantronics, and Jabra, have all increased their supply volumes.

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четверг, сентября 29, 2016

This summer season, tourists travelling within Russia increased their usage of mobile data by 2.5x compared to the previous year. Mapping services became the most popular apps.

Tourism within Russia became more popular this summer: Russian tourists travelled outside their home region 5% more often than during the previous summer, while the average stay in other regions increased from seven to eight days. In autumn, average trips outside of one’s home region usually last between 3-5 days.

Every second traveler in Russia is an active mobile internet user, while 90% of those users browse using a smartphone. Only 7% of tourists use a tablet for this purpose. The average number of roaming mobile data users increased 15% over last summer. Total data consumption by tourists increased by 2.5x.

In summer 2016, the profile of internet consumption during vacations changed. For the first time, mapping services became the content category with the highest demand; traffic to these servers tripled y-o-y and reached up to 7.2 petabytes. Social networks were the second most popular content category, as measured by the volume of traffic consumption, followed by video content.

Access to mapping services via a smartphone has become a fundamental requirement for travelers. Smartphones now serve as a navigator during road trips in Russian provinces and are used as a tool to explore urban areas in search of local sights. Some maps, such as those provided by Yandex and Wikimapia, even contain unique content created by local residents.

Traditional mobile services were also in demand: the total amount of outgoing calls increased 1.3x y-o-y, while the number of outgoing SMS messages rose by 10%.



четверг, сентября 29, 2016

Moscow, Russian Federation – PJSC MTS (NYSE: MBT; MOEX: MTSS), the leading telecommunications operator in Russia, and JSC Independent Registrar Company (IRC), one of the largest Russian registrars, announce the launch of an online service for electronic voting based on the ComVoting system. This service will allow MTS shareholders to vote electronically at the upcoming MTS Extraordinary General Meeting (EGM) on September 30, 2016, a first in the history of Russian corporate governance. 

The ComVoting service allows shareholders to participate in voting via an electronic ballot, submitted via a website. Voting is available for shareholders who keep their shares directly in the registry and at a depositary, including the Central Depositary (after confirmation from a nominal holder of the shareholder’s right to participate in the EGM). 

Shareholders of MTS interested in participating at the EGM via this service should apply to IRC and obtain an electronic signature key for the authorization of their personal account. Once authorized, shareholders will be able to complete and submit an electronic ballot.

Individuals who are eligible to participate in the EGM, and their representatives, are able to take part in the meeting by filling in an electronic ballot form, available at before the deadline for receipt of ballots.

Maxim Kalinin, MTS’s corporate secretary and Director for Corporate Governance, commentated  “MTS strives to introduce innovative technology into every field in which we operate, including shareholder relations. For the first time in the history of corporate governance in Russia, our shareholders will be able to vote via an electronic system. The introduction of the ComVoting service will offer an alternative to the traditional paper ballots and will provide our shareholders with greater choice over how they engage with the company. The system will offer a more convenient service for many of our shareholders and provide them with an opportunity to instantly communicate their views to the company’s governing bodies.”

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среда, сентября 28, 2016

MTS proudly announces that it has won the Telecommunications award in the country category at the 2016-2017 World Branding Awards.

The World Branding Awards’ methodology combines consumers’ voting results and survey responses, which amount to 70% of final result, with a brand assessment and valuation, conducted by a panel of global brand management experts.

About World Branding Awards 

The World Branding Awards is a global non-commercial company, whose objective is to increase the quality of branding standards, in the interests of the branding community and consumers worldwide.

Other Russian winners at the awards included Sberbank, Gazprom and Lukoil, amongst others. In the Global category, which recognizes transnational corporations, winners included Apple, Coca-Cola, Nike, Facebook, VISA and Google.

Other MTS achievements in brand management

In February 2016, MTS was included in the Brand Finance rankings of the most valuable brands in the world (only 3 other Russian companies were nominated: Sberbank, Lukoil and Gazprom). 

In 2010, MTS became the most valuable Russian brand according to Interbrand.

Since 2008, MTS has ranked in the top-100 world leading brands 7 times, according to BRANDZ™, a ranking report compiled by the leading international research agency Millward Brown. In 2008, MTS was the first Russian company to be ranked among the world’s100 biggest brands.

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вторник, сентября 27, 2016

MTS carried out a research on its B2B sales in H1 2016. According to research by Advanced Communications & Media (AC&M) made in mid-2016, MTS was recognized as the leader of B2B segment in Russia with a share of 44% of large and medium-sized enterprises.

Please find the full report by the link below.

MTS research on B2B in H1 2016.pdf (436,95 kb)



вторник, сентября 27, 2016

MTS and Samsung Electronics, the world-leading company in consumer electronics and hi-end IT, announced the signing of a memorandum with intention to co-operate in developing 5G technologies. Under the strategic partnership, companies will work on innovations aimed at implementing LTE-Advanced Pro network, developing the standards and deployment of 5G in Russia regions.

Partnership between MTS and Samsung will cover all the most promising areas, where the new generation network can be applied at most benefit:

introduction of the broadcast content delivery standard – LTE Broadcast (eMBMS), that allows to transfer the same piece of content to unlimited number of users simultaneously within the range of one or more base stations without losing quality and independently of the number of users online at the moment;

application of LTE in the IoT, in particular, the development of innovative radio interfaces NB-IoT and LTE-Machine, which allows for high network capacity within the long range from the base station or deep inside the buildings and low energy consumption;

the development of frequency aggregation technologies, multi-dimensional antenna systems (MIMO) and multi-channel TCP-connection, which will allow for higher data transmission speeds for the subscribers and higher network capacity;

Implementation of the new approaches towards the development of 5G, as well as field trials of the standard during international sports events in Russia in 2018.

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пятница, сентября 23, 2016

MTS and the global technology holding company LeEco signed a partnership agreement, which not only fosters the sale and promotion of LeEco smartphones in MTS’ retail network, but also a close cooperation in a wide range of internet-related services. MTS and LeEco will jointly develop and promote content-based services, as well as entertainment, informational, trade, financial, transport and other types of e-commerce platforms and services.

LeEco has the highest market capitalization in the video-related industry in China and is the first IT company in China to own a top-3 film studio, Le Vision Pictures (LeVP), by box office revenues. In 2016 LeVP launched 1,000 cinemas across China.’s attracts an audience of more than 800 million each month. Its E-commerce platform, LeMall, is the third internet retailer in China by traffic.

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пятница, сентября 23, 2016

We are pleased to share with you a new report on M2M/IoT Market in Russia we produced using MTS’s proprietary data for H1 2016. The key highlihgts of the report are the following:

- Russian M2M/IoT market as of H1 2016 increased 33% from RUB 225 bln to RUB 300 bln year-over-year;

- Market growth has been driven by demand for Big Data solutions. Sales growth can be attributed mainly to devices and apps for analyzing big volumes of data (the share of which grew by 2 percentage points to 55%), software for data analytics (share growth of 1 percentage point to 27%) and to platforms for SIM-cards intellectual management (share growth of 3 percentage points to 20%). On the other hand, simple telematics solutions showed no growth and constituted 1% share in operators’ sales on M2M/IoT market;

- M2M SIM-card market in Russia grew in volume by 30% to 7.8 mln from 6 mln in the previous year. MTS’ share was 52%. MTS served 4 mln M2M SIM-cards by the end of H1 2016, an increase of 25% from H1 2015;

- Total revenue from IoT solutions increased by 1.7x, which reflects an increased contribution from service platforms and software, as well as from sales and maintenance of equipment carried out by MTS’s wholly owned subsidiary, NVision Group. LTE-based products show the highest growth, together with service platforms and software for data analytics from M2M gadgets; overall sales tripled last year;

- Traffic from telematics services on MTS LTE network by the end of H1 2016 increased by 1.6x from H1 2015; 3G-based solutions grew only by 7% and those using 2G-only network solutions decreased by 5%.


You can download the report below.

MTS M2M Report - H1 2016.pdf (888,92 kb)

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четверг, сентября 15, 2016

MTS and Nokia announce successful results that reached record-breaking Internet speeds of 4.5 GB/sec at 200 MHz during 5G trials in Russia.

During trials in MTS’s laboratory, in the presence of journalists, a video clip filmed in 8K Ultra HD (7680x4320) quality on Harley Days festival in Saint-Petersburg, was streamed live on big screen using Nokia equipment, while the guests enjoyed the experience enhanced by Virtual-Reality headsets.

The maximum downlink speed was 4.5 GB/sec, meaning that a 1GB file can be transferred in less than 2 seconds. That entails that a CD-album in Hi-Fi quality can be downloaded in less than 1.5 seconds and a full-HD 1-hour video film can be downloaded in 14 seconds.

The tests were carried out on Nokia’s AirFrame and AirScale equipment using 4.65-4.85 GHz spectrum through two aggregated 100 MHz transmitters in the same configuration as would be used in a commercial deployment in a high density environment. For the first time in Russia, a MIMO 8x8 technology was used with 8 antennas on each of the devices and with the support of multi-channel video streaming. This technology increased data transmission  speed by times when compared to current LTE-standards.

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понедельник, августа 29, 2016

MTS announces the launch of its mobile app “MTS Money”, which enables customers to upload virtual banking cards, tickets for public transportation in Moscow and discount coupons to their NFC-enabled smartphones.

After installing the service on the smartphone via Google Play, MTS subscribers will be able to upload their “MTS Money” banking card into the app or register a new one without visiting MTS offices. The balance of the card can be replenished directly through the app from the cards of other banks, from a subscriber's mobile account or through MTS payment terminals. From that moment on, customers will be able to pay for goods and services in any store throughout the world, equipped with contactless POS readers, using only their smartphones. Over time, customers will be able to upload banking cards of other Russian banks as well.

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