MTS blog


MTS: NO NEED TO CARRY PLASTIC CARDS ANYMORE

понедельник, августа 29, 2016

MTS announces the launch of its mobile app “MTS Money”, which enables customers to upload virtual banking cards, tickets for public transportation in Moscow and discount coupons to their NFC-enabled smartphones.

After installing the service on the smartphone via Google Play, MTS subscribers will be able to upload their “MTS Money” banking card into the app or register a new one without visiting MTS offices. The balance of the card can be replenished directly through the app from the cards of other banks, from a subscriber's mobile account or through MTS payment terminals. From that moment on, customers will be able to pay for goods and services in any store throughout the world, equipped with contactless POS readers, using only their smartphones. Over time, customers will be able to upload banking cards of other Russian banks as well.

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MTS, HUAWEI CONCLUDE STRATEGIC PARTNERSHIP AGREEMENT OVER SMARTPHONES AND DEVICES

вторник, августа 09, 2016

MTS and Huawei, a global leader in ICT solutions, signed a partnership agreement, by which Huawei will supply a broader range of smartphones and other consumer electronics devices for sale through MTS’s network of over 5,700 retail outlets. The agreement increases the sale of devices under the Huawei and Honor brand, some of which will be available to MTS customers on an exclusive basis. 

“MTS is a natural partner for the world’s leading device manufacturers - we not only provide the capabilities of a traditional operator but we can match our reach with the country’s largest retail footprint. We want to leverage this to provide customers with richer choices and allow our partners the broadest and most valuable channels for distribution. Partnering with Huawei too can position ourselves and our customers at the forefront of change as the Internet-of-Things becomes more of a reality," remarked Vice-President, Sales and Services, Kirill Dmitriev.

"Huawei believes the Russian market is strategically important, we want more Russians to use our products. Together with MTS we will be able to get closer to our regular and potential customers. The guaranteed high quality of our smartphones will be supported by leading services of the operator. We are confident that our cooperation will allow us to strengthen our position in the market,” added Vice-President, CEO, Huawei Consumer Business Group Russia, Ou Yiwei.

Under the new agreement, MTS customers will be among the first to have access to new products from Huawei. Huawei and MTS intend to introduce more than 10 new mobile devices under the Huawei and Honor brands into MTS’s retail network, including flagship models such as the Huawei P9.

In the first half of 2016, Huawei sales in retail of MTS has increased 10 times compared to last year. In 2015, Huawei demonstrated the world's highest growth rates of smartphone sales - +44% year-on-year in units - and finished the year among  the top three most successful sellers of smartphones with a share of more than 7% in units according to IDC. In 2016, the growth rate of global Huawei sales has so far accelerated.

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MTS INTRODUCES A NEW PAYMENT SERVICE

понедельник, августа 01, 2016

MTS will launch a new, easy-to-use, payment system, allowing customers to leave their cash and bank cards at home.  MTS subscribers will be able to make payments from their mobile accounts in a variety of stores or cafés. The system requires customers to provide their mobile number to the cashier and the transaction will then be confirmed by SMS. The designated stores will have to use special MTS POS-terminals, although MTS will gradually integrate this payment service into traditional POS-terminals that are in current use.

MTS will earn a commission from every transaction while increasing its share of loyal customers, given that the churn rate is 25% lower among customers using both mobile and financial services.

The service will be introduced in Moscow and, by the end of the year, in Ekaterinburg.

In 2015, the mobile commerce turnover from MTS mobile accounts increased to RUB 14.6 bln from RUB 12.8 bln in 2014, while the number of users increased from 2.6 mln in 2014 to 3.1 mln in 2015.

SMARTPHONE TRAFFIC POKEMON GO CRAZY

четверг, июля 21, 2016

MTS carried out a research on the traffic generated by Pokemon GO players in Moscow and Moscow region.

Currently there are around 69,000 active players among MTS customers in Moscow and the Moscow region. According to MTS’s analysis, there are more than 180,000 Pokemon GO players among the Big 3 operators. Each day, the total number of players grows by 30-35%.

Customers tend to seek for the Pokemons mostly at 8.00-10.00 in the morning and between 18.00 and 23.00 at night. On average, users download around 5 MB of traffic per hour when playing. The average daily traffic per user is limited to 30 Mb.

During the last 7 days, MTS received more than 2,000 calls in the call-center from customers asking for help with installing the game on Apple smartphones and around 10 calls asking for specific Pokemon locations.

P.S.: Investors are welcome to visit MTS offices, where it is rumored that a Charizard and Bulbasaur have been seen lurking in the hallways.

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MTS RETAIL REPORT H1 2016

четверг, июля 07, 2016

We have recently released a report on MTS retail network in Russia for H1 2016. 

You can download the report by the link below.

H1_2016_Retail_report.pdf (322,48 kb)

MTS SUBS BOOST DATA USAGE IN RUSSIAN ROAMING

пятница, июля 01, 2016

MTS carried out a research on the use of services by our customers, while traveling inside Russia during the beginning of summer tourist season in May and June of this year.

The number of tourists traveling within Russia increased by 11% compared to the same period last year. Meanwhile, the number of data-users among those who travel increased by 21%. Data traffic itself increased by 96%, the volume of outcoming calls increased by around 90% and SMS-usage increased by 40%. These numbers reflect the fact that subscribers are using more data in roaming, due to MTS's more transparent voice & data (V&D) “Smart” tariffs, which today represent more than 50% share of tariff sales through MTS’s proprietary retail distribution. Another major factor for the increase in data-usage is the fact that MTS boasts the largest LTE-coverage by regions. According to data published by Roskomnadzor, the Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications, MTS has the highest number of LTE base stations and the fastest mobile broadband in Russia.

Moscow remains the leading city in terms of tourists, and data-traffic volume in Moscow has increased by 2.5x year-over-year, a result driven by a twofold-increase in mobile internet speeds compared with last year.

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LTE SMARTPHONES HIT 50% SHARE OF SALES

четверг, июня 23, 2016

In June 2016, the share of LTE-enabled smartphones in sales all over Russia exceeded 50% for the first time. In May 2016, Russian retailers sold 2.6x more LTE-enabled smartphones than a year ago. This achievement can be attributed to the fact that the average price of an LTE-enabled smartphone declined by 20% y-o-y to RUB 18,200.

In MTS’s retail network, sales of LTE-enabled smartphones broke through the 50% barrier in April 2016, while in May, LTE-enabled smartphones represented around 52% of total smartphone sales.

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MTS AND RZD WILL BUILD HIGH-SPEED NETWORKS FOR HIGH-SPEED TRAINS

пятница, июня 17, 2016

MTS and Russian Railways have signed a memorandum to further develop of communication networks along the Moscow – Saint Petersburg railway line.

In 2016-2017, MTS will install base stations along the railway track on the territories of Moscow, Tver, Novgorod and Leningrad regions. In addition, the high-speed trains “Sapsan” will be installed with indoors multi-spectrum repeaters (900/1800/2100 MHz). These solutions will allow for sound network coverage without the loss of signal during the ride.

In addition to the Moscow-Saint Petersburg line, MTS will install additional 2G/3G base stations along the tracks leading to the host cities of FIFA World Cup 2018, as well as enhance LTE-coverage and implement 5G technologies at the railway stations and platforms in Moscow, Ekaterinburg, Nizhniy Novgorod, Saint Petersburg, and Sochi.

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MTS AND ERICSSON EXTEND PARTNERSHIP IN 5G AND IOT

четверг, июня 16, 2016

MTS, in partnership with Ericsson, has successfully tested a 5G technology solution - LTE-U (LTE-Unlicensed) - by aggregating two frequencies – 10 MHz at the LTE-1800 MHz and 20 MHz at the unlicensed 5 GHz spectrum range - at Wi-Fi spots. During testing, we realized speeds up to 200 Mb/sec.

This successful test on MTS networks is the first fruit from our agreement with Ericsson aimed at developing and implementing 5G technologies in Russia, which we signed in December 2015. Aggregation of two networks’ resources – LTE and unlicensed Wi-Fi spectrum - allows for better internet speeds indoors, better coverage and enhanced network quality.

In addition, MTS and Ericsson signed an agreement for the supply of software for upgrading MTS’s radio network through 2018, by which the companies will implement Internet of things (IoT) solutions for 5G networks and test radio interface EC-GSM-IoT (Extended Coverage GSM IoT), a technology which enables operations of M2M devices in operators’ current cellular networks.

EC-GSM-IoT technology significantly reduces the cost and accelerates the deployment of IoT ecosystems. Due to the economical use of the frequency spectrum, new radio interface allows for a multifold increase in the number of operating devices in the M2M network. Due to the increased sensitivity of radio modules, the technology provides for a seven-fold expansion of the range of devices, as well as a reduction in their energy consumption. The implementation of this technology does not require a large-scale replacement of equipment, and, in most cases, the software upgrade can be installed on the radio network nodes. This means that an operator can create an IoT environment virtually anywhere where GSM coverage is available and connect tens of thousands of devices within an area of one base station - where current mobile devices may not "access" a radio signal.

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MTS LAUNCHES “MTS SMART MONEY” BANK CARD SALES

вторник, июня 14, 2016

MTS, in partnership with MTS Bank, are launching sales of “MTS Smart Money”, a debit card that allows users to use various mobile services free of charge subject to certain conditions, such as making a minimum amount of monthly payments with the card or by sustaining a minimum balance on the account. Subscribers of a number of tariffs, including “Smart”, “Smart+” or “Smart Nonstop”, are eligible for the service. This is the first product of its kind on the Russian market, and it reflects increasing synergies between telecommunications and financial services.

MTS Money is a joint project in cooperation with MTS Bank, which MTS launched in April 2011. The project aims to developing financial services on the basis of mobile communications for MTS customers. Credit and debit cards “MTS Money” can be purchased at MTS salons and MTS Bank outlets.

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