MTS blog


Wednesday, November 18, 2015

Quality of service and customer value are central to MTS’s business. Both of these priorities for the company are captured by the HD-Voice technology that MTS uses in the Russian market.

MTS was the first provider of HD-Voice technology to its 3G network customers in Russia in 2012. We have now announced that it will shortly expand the availability of HD-Voice to all its GSM network customers in Russia, giving them also this superior service at no additional cost. The enhanced value for GSM customers will be represented by even clearer High Definition voice transmission, leading to higher intelligibility as well as reproducing speech intonations and filtering out background noise. This is achieved through widening the band of audio frequencies transmitted to include those which are closer to the natural range of the human ear. Consequently voice calls over Russia’s vast distance from Kamchatka to Kaliningrad should always be clear and vivid.

Voice calls will automatically use HD-Voice technology. The only requirement to obtain High Definition quality of service is that MTS customers should use a supportive device, which can be found among the handsets produced by all major manufacturers, including Samsung, Apple, HTC, Sony and many others.

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Monday, November 16, 2015

MTS has signed a partnership agreement with Redmond, the producer of household appliances, aimed at developing and promoting services in the field of the “Internet of things” (IoT) to consumers. This unique strategic initiative reinforces the status of MTS as a leading innovator among telecommunications companies.

As part of the agreement, MTS will provide Redmond with smartphones with pre-installed software and embedded telematic SIM-cards with a special M2M-tariff that enables consumers to control their household utilities online. By promoting “Smart home” solutions MTS expects to increase both the number of active data-SIM-cards per household and the number of mobile internet users, since around 30% of smartphone owners do not currently use internet services. 

MTS installs SIM cards with a special M2M tariff plan in smartphones which will be sold with in household devices such as coffee machines, electric kettles, scales, multicookers and irons. The smartphones are kept in the apartment and used as routers connecting with the devices via Bluetooth. Customers will be able to monitor the status of these houseehold devices and remotely control their functions via a downloadable app. For example, users will be able to enhance household safety by checking whether an iron has been switched off or preventing children from switching it on. They will also be able to maximize comfort by remotely activating heating systems to ensure the home is warm on arrival.

Until recently, MTS has primarily worked on IoT with corporate clients and is the B2B M2M leader in Russia according to J'son & Partners Consulting. MTS serves around 50% of this market by volume of SIM-cards.

In H1 2015, the number of MTS SIM-cards sold for M2M vehicles increased by 20% y-o-y, reaching 3.2 mln. During the period, M2M SIM cards generated 18% of the total traffic consumed by corporates, twice as much as in H1 2014.

Vasyl Latsanych, Vice President, Chief Marketing Officer, commented, “MTS has become the first operator to focus on developing IoT solutions in the B2C segment in Russia. Today, we are the leader in mobile data revenue growth and in the M2M segment. This project is set to strengthen MTS’ position in the promising market of consumer IoT solutions and will enable MTS to further increase its data revenues.”


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Wednesday, October 21, 2015

For the first time we looked at the "dark hose" of the mobile retail market, the market of mobile accessories. Key trends and market developments are analyzed in the report below.

Mobile_Accessories_Report_Q3_2015.pdf (361.44 kb)

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Wednesday, October 21, 2015

Vasyl Latsanych, MTS Vice President for Marketing, met with M&M Global, the leading publication for marketing professionals, in London. He talked about the MTS brand perception, targeting youth audiences and opportunities in big data. Click here to read the article.

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Friday, October 02, 2015

With the Summer behind us, we examined roaming data during summer 2015 and compared to what we registered on our network a year ago.

Key findings include:

International roaming

·         In summer 2015, the number of Russians travelling abroad declined by 13% year-over-year. Number of MTS customers who roamed in Europe fell by 34% while the number of roamers in the CIS countries decreased by 18%.

·         Voice traffic was down by 31%, volume of messages declined by 29%. At the same time, MTS customers increased data consumption in international roaming by 57% primarily to use instant messengers and access social networks. 

·         Customers from Moscow and the Moscow region are the most avid users of data in roaming. They consume 2.7 times more traffic and send 27% more text messages than an average Russian roamer, however, they make 15% fewer calls. 

·         Top-10 most popular destinations this summer included: Belarus, Bulgaria, Germany, Greece, Egypt, Spain, Italy, Italy, Cyprus, Turkey, France. Compared to the data from summer 2014, the UAE is no longer a top travel destination while destinations like Bulgaria, which are more affordable for tourists, made it to the list.


Roaming within Russia

·         Russian customers who in previous years had preferred to spend vacations abroad this summer opted to travel within Russia. In May-June we registered a 10% growth in domestic travel, which slowed down in July-August likely due to negative macroeconomic developments.

·         Unlike international roaming, while traveling inside Russia. our customers demonstrated an increase in usage of all mobile services; voice traffic grew by 25%, the volume of SMS increased by 14% and data traffic grew by 88%.

·         Muscovites prefer international travel, while our customers from the regions travel more within Russia.


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Wednesday, September 30, 2015

Alexey Kornya, MTS CFO and Vice President for Finance and Investments, a member of CNBC global CFO Council, spoke with CNBC about the current macroeconomic environment, its impact on MTS and superior growth MTS is delivering in its markets. You can watch the video at the CNBC website

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Wednesday, September 30, 2015

Andrei Ushatskiy participated in an online CTO roundtable discussion on OSS/BSS organized by Global Telecoms Business. Andrei shared his thoughts on the major challenges with OSS and BSS development and the role these systems play in the launch of convergent services. Click here to read the full story.



Wednesday, September 23, 2015

MTS has partnered with QIWI Post to install QIWI Post drop boxes in MTS shops in Russia. The first drop boxes have already been installed in Moscow, and boxes will be installed in five other cities by the end of the year. We expect this initiative to drive more traffic to our stores and increase the efficiency of our outlets by making the collection of orders placed through our Internet shop hassle-free. 

The drop boxes occupy an area of three square meters and are co-branded by MTS and QIWI Post. To pick up a delivery, customers simply need to enter their mobile phone number and confirmation code on the screen of the terminal.   

Qiwi Post provides automated delivery services to more than 200 of the largest online stores in Russia, including Ozon, MediaMarkt, Ulmart, Avon, Oriflame and Amway. QIWI Post has installed roughly 380 terminals in 21 Russian regions.


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Thursday, September 17, 2015

We recently published the English-language version of our 2014 Report on Sustainable Development. Highlights from this report are detailed below.

At MTS, we view our Sustainable Development Report as a way to illustrate how our business leadership translates to social responsibility as we assess the impact our business decisions have on society, quality of life issues and the environment in our markets. Since 2014, we have focused our corporate social responsibility (CSR) efforts to support the Company’s “3D” (Data, Differentiation and Dividend) business strategy. In addition to upgrading networks, optimizing tariffs for our clients and maintaining a high level of innovation, we take an active part in local communities and implement hundreds of charitable, environmental and social projects. As our support for the community continues, we are pleased to announce that during 2014, MTS’ CSR and charity expenses totalled RUB 815 mln.

Highlights from the 2014 Report on Sustainable Development include:

· We are constantly improving the high-quality communication services we provide to clients and as such, in 2014, we continued to implement the federal social and educational project “Network for All Ages”. This is designed to increase internet literacy among people aged 40 and over, in order to promote modern information technologies and useful online services by helping them acquire practical skills in using the internet for everyday tasks.

· With the support of a variety of partners, MTS has been running “Children on the Internet”, a program launched in 2011 to promote convenient and safe use of the Internet among children, parents and teachers. Since its inception, the program continues to be a success and has been utilized by more than 300,000 children, as well as their parents and teachers.

· MTS continues to encourage its social programs which embrace the volunteer involvement of employees, clients and partners and for the fourth year, MTS volunteers organized the “Green Express”, a campaign designed to support disadvantaged social groups and draw public attention to the problems of social development in Russia.

· MTS supports the national charitable program “Give Good!,” which aims to provide urgent assistance to children who are dealing with serious illnesses. Launched in 2011, the program has proven successful in dispersing funds to children in need; it’s budget in 2014 more than doubled compared to 2013 to RUB 42.1 mln.

· The Company supported the 2014 WWF Earth Hour campaign designed to raise public awareness of the need for a responsible attitude towards nature, with MTS staff taking active part in contests, polls and donations dedicated to the campaign.

While the report is focused on Russia, MTS  applies  similar CSR philosophy in all of its markets of operations.  



Wednesday, September 16, 2015

In H1 2015, MTS added over 100 corporate customers. During the period, 1.5 times more SIM cards were sold than in H1 2014. Russia's leading banks, industrial companies, retailers, IT and FMCG companies have chosen MTS as a provider of mobile, fixed-line and IT integtation services. Among our new customers are ITAR-TASS media agency, AZIMUT Hotels Company, Slavneft-Krasnoyarskneftegaz as well as many SMB companies.  

Elena Nechay, MTS B2B Marketing Director, commented, “The tight macroeconomic environment means that companies of all sizes are reviewing their business processes and looking not only for growth potential, but for opportunities for cost savings. The dynamic growth in our subscriber additions showcases that enterprises in Russia are embracing mobile communications to improve business efficiency and cut costs. We are seeing strong growth in usage of mobile data and valued-added services resulting from the development of high-speed data networks across Russia.”

Half of all newly acquired MTS corporate customers are using mobile Internet in addition to voice services. Penetration of data usage among corporate customers has increased by 10% year-over-year. Russian companies are actively using M2M solutions, including smart meters, employee monitoring, navigation and geolocation services as well as online access to corporate resources. We also register growing demand for the services of data processing centers and cloud solutions.

The development of LTE networks and rising smartphone penetration are impacting the patterns of mobile Internet usage. In addition to mailbox services on mobile devices, corporate customers are adopting instant messenger services, online conferences and dedicated mobile applications to improve communications both within company and with clients and partners.



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