MTS blog


MVNO WITH X5 RETAIL GROUP

Monday, May 17, 2010
    

Last week we signed an agreement to create a mobile virtual network operator (MVNO) using MTS’ network with the X5 Retail Group N.V., Russia’s largest retailer in terms of sales. X5 will offer its customers special tariffs that they can subscribe to at the Perekrestok and Karusel stores in Moscow and the Moscow region. It is expected that the launch will take place by the end of summer 2010. This is the second project that MTS has concluded as part of its efforts to expand its distribution channels. Previously, in May 2009, MTS partnered with Auchan, one of the world’s largest food retailers, enabling the company to offer its A-Mobile tariff plan through its stores in Russia.

MTS will dedicate a pool of available telephone numbers to the MVNO and provide X5 subscribers with a full package of mobile communications services, including voice communications and standard services such as roaming, mobile Internet, SMS and MMS. Using its own label, X5 will set the tariffs, attract and service subscribers and ensure in-store information support for the offering.
 
X5’s MVNO platform will be automatically linked to the loyalty bonus system of the Perekrestok and Karusel retail chains, enabling subscribers to exchange points accumulated under the loyalty bonus programs for mobile services. The MVNO will have its own website for customer information in addition to a dedicated call center.

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REBRANDING COMSTAR

Tuesday, May 11, 2010
Today we announced our plans to offer Comstar’s products and services under the MTS brand by the end of 2011. After the rebranding is completed, MTS will offer a full range of fixed and mobile communication products under the MTS brand throughout Russia, expanding the presence of our brand and leveraging its strength to sell additional products. We will keep the MGTS brand for fixed telephony in Moscow, as it is one of oldest brands in Russia with roots in the 19th century.

The MTS brand has been recognized as the most powerful and valuable brand in Russia for the last three years by the annual BrandZ ranking published by the Financial Times and Millward Brown. Given the popularity of the MTS brand in its markets of operation, where the Company is renowned for its quality of services and its ability to introduce new innovative products and services, it is logical that we have decided to use the MTS brand for our combined services portfolio.

The rebranding of Comstar-UTS will include the gradual phase out of the Stream brand used for fixed broadband and pay TV products. Eventually, consumers in Russia will be able to get a full range of telecommunications services under the MTS brand, including mobile and fixed voice, broadband, pay TV and content and entertainment services. In addition, Stream and Comstar retail stores will be rebranded to MTS, while MTS stores will start offering a range of consumer products from Comstar.

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SUBSCRIBER NUMBERS FOR MARCH 2010

Friday, April 23, 2010
Today, we have released our subscriber numbers for the month of March 2010. Below is a table outlining the dynamics of our customer base.

Subscribers (mln) March 31 2010 Feb 28, 2010 Growth
Subs
Growth
%
March 31, 2009 Growth
Subs
Growth
%
Total consolidated subscribers, eop 97.81 97.76 0.05 0.1% 92.19 5.62 6.1%
Russia 69.08 69.17 (0.09) (0.1%) 65.11 3.97 6.1%
Ukraine 17.35 17.39 (0.04) (0.2%) 17.94 (0.59) (3.3%)
Uzbekistan 7.38 7.29 0.09 1.2% 5.97 1.41 23.5%
Turkmenistan 1.90 1.82 0.08 4.0% 1.12 0.78 68.6%
Armenia 2.11 2.10 0.01 0.5% 2.05 0.06 2.9%
MTS Belarus1 4.57 4.55 0.02 0.4% 4.42 0.15 3.5%

Subscriber data for Russian mobile operators is compiled by Advanced Communications and Media, a management consulting and research agency specializing in telecommunications and media. You can view their March subscriber report here.

1 MTS owns a 49% stake in Mobile TeleSystems LLC, a mobile operator in Belarus, which is not consolidated.

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MTS LAUNCHES MONEY TRANSFER SERVICE

Thursday, April 15, 2010
We are launching an instant money transfer service using our retail network to provide customers with the ability to make money transfers in Russia and abroad. This will allow us to expand our service portfolio, as well as to attract more customers to our retail stores.

Currently, customers can transfer money after paying a commission that amounts to 1.6% of the total amount for intra-Russia transfers and 2% for transfers to the CIS. In the near future, the service will expand outside of the CIS to include transfers to such countries as Bulgaria, Germany, Israel, Spain, Italy, Canada, China, Poland, Vietnam, the UK and the USA. Customers can make use of the service at all MTS-owned stores in Russia - the current list of locations is available on our Russian-language website.

As our press secretary noted in an interview to a business newspaper RBC Daily, we are aiming to gain a 4% share of the instant money transfer market by the end of 2010. The market is estimated to be worth anywhere from $8.4 to $10 billion.

MTS partnered with Rapida Payment System to provide this service. Customers can collect transfers at any of the 18,000 Rapida locations around the world, including 3,500 spots in Russia and the CIS. There is no minimum amount for transfers, and the maximum amount is set at 150,000 rubles. Customers can only send money in rubles but may choose to receive it in other currencies such as US dollars or Euros, based on exchange rates of the location where the funds are retrieved. In addition, MTS is offering an SMS notification service, allowing the receiver to retrieve the transfer by showing his personal identification documents and the SMS with the transfer code.

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MTS LAUNCHES OFFICE ZONE BILLING

Tuesday, April 13, 2010

Last week, MTS launched a new service aimed at encouraging business enterprises to adopt mobile communications. The new service, dubbed “Business Territory”, provides special calling rates for mobile communications both within a customer’s office and extending 500 meters from the office location.

Though prices vary by region, in Moscow the service costs 1,200 rubles per month per line, and each line gets 3,000 calling minutes per month. The service is an add-on to current corporate tariff plans allowing enterprises to switch to mobile communications at a price comparable to fixed line. The service should be of particular interest to companies that do not have installed fixed-line telephony, something common among small businesses and non-commercial ventures.

We are noticing that many enterprises are gradually increasing their usage of mobile compared to fixed-line telephony, and we expect the new service to be of interest to over 7% of our corporate subscribers and up to 16% of corporate subscribers who are not yet clients of MTS. According to research conducted by MTS, 42% of surveyed companies would have chosen only mobile communications provided the associated costs were comparable to those of a fixed line service.

MTS is providing a great degree of flexibility with the new office zone billing service. All corporate customers, ranging from small businesses to large corporations, can subscribe to the service and combine it with virtually any tariff plan. Customers can select specific locations for the special zones and can change them in case of office relocation. A company can add the service to as many mobile lines as it deems necessary.

According to the research company ROMIR, at the end of 2009, 49% of surveyed companies in Russia were enterprise customers of MTS.

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MTS EXECUTIVES HONORED AS SOME OF THE BEST GLOBALLY

Wednesday, April 07, 2010


Two MTS executives were named among the 40 most important telecom leaders under the age of 40. Mikhail Shamolin, President and CEO of the Company, and Mikhail Gerchuk, Vice President and Chief Commercial Officer, became the only executives from Russia and the CIS to make the “40 under 40” list by Global Telecoms Business magazine.

You can download the full report or read extracts here.

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REPORT ON MOBILE RETAIL IN RUSSIA, Q1 2010

Friday, April 02, 2010

One of our major initiatives in 2009 was the rapid expansion of our mobile retail network and distribution of devices through it. As we have indicated in our Q4 and FY 2009 results presentation, we have sold over 2 million handsets through our network during 2009, gaining a market share of 11.7% by the end of the year (from just over 2% in Q1 2009).

Today we are issuing a report on mobile retail in Russia during Q1 2010, based on the estimates from our mobile retail network. You can download it here.

Highlights from the report:
- The Russian market for handsets grew to around 7.3 million units sold in Q1 2010, a 22% year-on-year growth
- Mobile handset market in Russia reached 33.4 bln rubles in sales in Q1 2010
- The average price of mobile phones on the market during Q1 2010 was 4,594 rubles, approximately 71% of devices sold through our stores were below 5,000
- The market share of MTS retail network grew to 13.8% in Q1 2010 from 11.7% in Q4 2009 (in unit sales)
- MTS-branded handset MTS 236 was the most popular device sold through the MTS retail network, accounting for 8.4% of total units sold

Please download the compete report here:

 Mobile retail report Q1 2010 

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SUBSCRIBER NUMBERS FOR FEBRUARY 2010

Tuesday, March 23, 2010
Today, we have released our subscriber numbers for the month of February 2010. Below is a table outlining the dynamics of our customer base.

Subscribers (mln) Feb 28, 2010 Jan 31, 2010 Growth
Subs
Growth
%
Feb 28, 2009 Growth
Subs
Growth
%
Total consolidated subscribers, eop 97.76 97.46 0.30 0.3% 91.77 5.99 6.5%
Russia 69.17 68.88 0.29 0.4% 64.83 4.34 6.7%
Ukraine 17.39 17.52 (0.13) (0.8%) 18.02 (0.63) (3.5%)
Uzbekistan 7.29 7.19 0.10 1.3% 5.80 1.49 25.6%
Turkmenistan 1.82 1.79 0.03 2.1% 1.07 0.75 71.0%
Armenia 2.10 2.08 0.02 1.0% 2.05 0.05 2.5%
MTS Belarus1 4.549 4.553 (0.004) (0.1%) 4.39 0.16 3.5%

Subscriber data for Russian mobile operators is compiled by Advanced Communications and Media, a management consulting and research agency specializing in telecommunications and media. You can view their February subscriber report here.

1 MTS owns a 49% stake in Mobile TeleSystems LLC, a mobile operator in Belarus, which is not consolidated.

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SUBSCRIBER NUMBERS FOR JANUARY 2010

Friday, February 26, 2010
Today, we have released our subscriber numbers for the month of January 2010. Below is a table outlining the dynamics of our customer base.

Subscribers (mln) Jan 31, 2010 Dec 31, 2009 Growth
Subs
Growth
%
Jan 31, 2009 Growth
Subs
Growth
%
Total consolidated subscribers, eop 97.46 97.81 (0.35) (0.4%) 91.40 6.06 6.6%
Russia 68.88 69.34 (0.46) (0.7%) 64.49 4.39 6.8%
Ukraine 17.52 17.56 (0.04) (0.2%) 18.15 (0.63) (3.4%)
Uzbekistan 7.19 7.07 0.12 1.7% 5.73 1.46 25.4%
Turkmenistan 1.79 1.76 0.03 1.6% 1.00 0.79 78.5%
Armenia 2.08 2.07 0.01 0.2% 2.03 0.05 2.4%
MTS Belarus1 4.55 4.56 (0.01) (0.2%) 4.37 0.18 4.2%

Subscriber data for Russian mobile operators is compiled by Advanced Communications and Media, a management consulting and research agency specializing in telecommunications and media. You can view their January subscriber report here.

1 MTS owns a 49% stake in Mobile TeleSystems LLC, a mobile operator in Belarus, which is not consolidated.

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MTS AT MOBILE WORLD CONGRESS

Friday, February 19, 2010

Pavel Roytberg, Director for Products and Services at MTS Russia, receives the GSMA Global Mobile Award.

We have attended the 2010 Mobile World Congress in Barcelona this week and wanted to share some highlights of MTS at the show for the readers of our blog.

In a video interview below with Light Reading TV, Dr. Michael Hecker, Vice President for Strategy and Corporate Development at MTS, discusses the rising demand for data in our markets, our growth outlook and plans for LTE.



There have also been a number of announcements at the show relevant to MTS:
  • We have been honored with the GSMA 15th Annual Global Mobile Award in the “Best Billing & Customer Care Solution” category for our “Your Individual Optimal Tariff Plan” service. MTS became the first mobile operator from Russia and the CIS to be recognized with one of the most prestigious awards in the telecommunications industry.
  • MTS Ukraine has selected Alcatel-Lucent to conduct a Long Term Evolution (LTE) trial, which will begin in the second half of 2010.
  • MTS is teaming up with Opera Software to provide a co-branded version of the Opera Mini browser. This will provide our subscribers with access to a customized Opera Mini start page when they download the browser on their mobile phones.
  • Vantrix, the global leader of mobile video optimization and delivery solutions, announced that it was selected by MTS to provide a video delivery solution for Omlet.ru, MTS’ online and mobile content portal.

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Twitter January 17, 10:45
#AI, #VR, #AR, healthcare poised to be next #digital #disruptors via @forbes https://t.co/72zRptDX3m

Twitter January 17, 07:55
#Internet penetration in #Russia reached 72.8% in 2017 with 87mn total #internet users https://t.co/jug4E6cAuM

Twitter January 17, 06:49
#MTSS opened telecom lab for students in Tambov $MBT https://t.co/F4JSErTcbG

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Twitter January 16, 19:23
Mobile internet in #Moscow is the cheapest among large cities https://t.co/6kjzXsn2jv

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