MTS blog


MTS-BRANDED PHONES

Friday, February 12, 2010
          
MTS 835, 3G-enabled phone with a 2 megapixel camera and a 2.4 inch screen

We have been selling MTS-branded phones since the end of last year through our monobrand retail network in Russia. Currently, we have a total of four models on offer ranging from a basic model at 980 rubles* (or around $32**) - one of the most affordable in the market - to a 3G-enabled one at a very attractive price point  of 6,490 rubles (or around $215).
 
Lower-end phone models dominate in Russia, and we estimate that phones for under 5,000 rubles (around $165) accounted for over 35% of the market in 2009. This price point is attractive to customers who are buying their first phone, but also to those that want a phone for a second line or to use during vacation.

So far, we are quite pleased with the sales of MTS-branded phones. At the end of 2009, MTS was among the top five mobile phone brands, accounting for approximately 2% of the market in Q4’2009 (based on our estimates, in terms of sales of devices). During the months of November and December, MTS-branded phones accounted for 15% of phone sales through the MTS monobrand network. MTS-236, the entry-level model, was one of the 10 most popular models in December.

We have recently launched sales of MTS-236 in Armenia, and we are to planning to expand our branded device portfolio in our markets of operations going forward.

Additional information about our phones:
MTS-236 is an entry-level phone, one of the most affordable in the market, sold for 980 rubles (around $32). It offers basic calling capabilities with an attractive form factor.

MTS-733 is one of the cheapest 3G phones available in Russia, priced at 2,999 rubles (under $99), which is 4 times cheaper than the average 3G model in the market. This model has a 2 megapixel camera and 2 inch screen.

MTS-736 is a slider with a 2 inch screen and a 2 megapixel camera. It is sold for 4,490 rubles (around $148).

MTS-835 is the most advanced 3G model offered under our brand, featuring a 2.4 inch screen, a 2 megapixel main camera and a 0.3 megapixel front camera. The phone is priced at 6,490 rubles (around $215).

MTS-236 was developed by ZTE, and the other three phones are produced by Huawei. We are offering a 3-year warranty on our phones, if subscribers stay with MTS during that period.

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* The amounts quoted in this post refer to phone prices when bought with a new MTS tariff plan. Phones are unlocked and are available without the tariff for the following prices: MTS-236 for 1,050 rubles, MTS-733 for 3,490 rubles, MTS-736 for 4,990 rubles and MTS-835 for 6,990. While contract prices vary across the Russian regions, MTS-branded phones are uniformly priced across Russia.

** According to the Russian Central Bank exchange rate of 30.2462 RUB/USD as of February 11, 2010. Dollar amounts provided for reference only.

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FOX BUSINESS INTERVIEWS SHAMOLIN IN DAVOS

Monday, February 01, 2010
FOX Business Network, interviewed Mikhail Shamolin, CEO and President of MTS, in Davos last week. Shamolin attended the World Economic Forum Annual Meeting 2010 in Davos, using the opportunity to meet with his peers to learn how others are managing through the global economic downturn and discuss trends and ideas shaping the telecom and entertainment industries. In the video below, Shamolin discusses the future of telecoms and the potential for growth in our core markets of Russia and the CIS.

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BEST CORPORATE WEBSITE IN RUSSIA

Thursday, January 28, 2010


Our English-language corporate website has recently been named the best in Russia in 2009 by H&H Webranking. H&H Webranking conducts surveys of capital market participants such as the financial analysts, investors, business journalists and jobseekers, so as to review such aspects as availability of information, ease of access and frequency of updates of corporate websites.
 
“Mobile TeleSystems took a huge step forward from last year’s 20th position. Climbing 20 positions in one year... to the company in Russia that best fulfils the demands from the international capital market is very impressive,” says Marcus Eriksson, head of H&H Webranking.

During last year, we have made a number of improvements to our website, including the launch of the IR Blog, the redesign of the home page and the stock performance page as well as publishing an Excel sheet with summary financial and operating results. We are also constantly updating internal pages of the website, such as the list of upcoming events, our strategy and history of the Company. Last but not least, in 2009 for the second year in a row we have published an online-only Annual Review.

H&H Webranking is the established international Yardstick for companies wishing to benchmark their website's performance in relation to other companies in general and companies of their type of business in particular. Over 800 European companies in over 28 industries are included in the various H&H Webranking survey. Findings of the survey are widely published in business dailies throughout Europe, including The Financial Times, Handelsblatt and Corriere della Sera.

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DATE FOR Q4 AND FY 2009 FINANCIAL RESULTS

Tuesday, January 19, 2010
We have set the tentative date for our Q4 and FY 2009 financial results on April 1, 2010. We will confirm the date closer to the event.

You can view the latest information on our upcoming events here.

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3G ON THE STREETS OF MOSCOW

Tuesday, January 19, 2010


3G network in Moscow, as of January 15, 2010.


At the end of December 2009, we launched our commercial 3G network in Moscow, complementing our existing coverage in the Moscow region and throughout Russia. At the time of launch, our network consisted of 197 base stations, which allowed us to offer extensive coverage within the MKAD (the so-called beltway, or highway, that surrounds Moscow) to a population of over 10 million.  By the end of January, we will have installed up to 300 base stations to serve Russia's capital.  For the latest network map, click here.

We estimate that data traffic has already increased 2-3 times in areas where both 2G and 3G networks are available, compared to the traffic prior to the launch of 3G. Currently, we have a variety of special tariffs for 3G users, including unlimited ones.

The network was launched after MTS received permission from the Federal Service for Supervision of Communications, Information Technology and Mass Communication (Roskomnadzor) to install up to 783 UMTS base stations on the streets of Moscow. Earlier, the company received permission to launch 3G in the Moscow Metro and in the largest business and shopping centers in the city.

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‘STREAM’ VERSATILE BOX PRODUCT AVAILABLE AT MTS RETAIL CHAIN

Tuesday, December 22, 2009

MTS is pleased to announce that we launched the first MTS Comstar bundle offer – the STREAM Versatile Box product – through our retail stores in Moscow and Zelenograd, a Moscow suburb, in December 2009. This is one of the first steps of our previously announced Comstar integration plans following our acquisition of the company in October 2009.

The bundle includes a ZTE ZXDSL 831 A II modem that supports ADSL2+ technology and the IPTV service, a StreamWizard auto-configuration CD to help set the necessary Internet settings on the PC using the Plug-and-Play standard, and a scratch card with an authentication code to enable access to the Internet, as well as the user’s personal cabinet.

 

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MIKHAIL SHAMOLIN'S INTERVIEW

Monday, December 14, 2009
President and CEO of MTS, Mikhail Shamolin, recently gave an interview on TheStreet.com. In the interview, Mr. Shamolin provides his views on the Company's stock performance vis-a-vis investors' perception of Russian companies as well as answers a few questions on the latest developments in the Russian telecommunications market.

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ISO 9001:2008 CERTIFICATE OF CONFORMITY

Thursday, December 03, 2009

Earlier this week MTS became the only Russian telecommunications company to obtain the ISO 9001:2008 certificate of conformity for its Quality Management System that covers all of our locations in Russia, Ukraine and Uzbekistan. The certification audit was conducted by SGS, the global leader in inspection, verification, testing and certification services.

“Implementing the certification audit of the MTS Group allowed us to make sure that the Company’s activities and its internal quality management processes comply with the highest international standards. Obtaining the certificate of conformity helps to strengthen the Company’s reputation as an operator with a high service quality. I am convinced that getting the ISO certificate will bring MTS even more trust on behalf of its clients, investors and partners as well as will boost its further effective and successful business development,” said Peter Marriott, Vice-President of SGS S.A.

“The certification audit confirms the high level of service standards and the effectiveness of the process management system maintained by MTS throughout its markets of operation. The certification provides an additional incentive for our Company to further standardize requirements and approaches towards quality management in order to create better conditions for managing the processes of the integrated management system in the framework of the MTS Group,” noted Mikhail Shamolin, President and CEO of MTS.

In the future, along with the annual surveillance audits we intend to extend the geographical scope of the certification to all of our markets of operation.

From left to right: Alexander Gamov – Director of the Quality Assurance Department at MTS, Peter Marriott – Vice-President of SGS SA, Konstantin Timoshechkin – Manager in charge of business development at SGS S.A. (Eastern Europe).

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DR. MICHAEL HECKER'S INTERVIEW ON SKY NEWS

Thursday, November 26, 2009

On Thursday, November 19, 2009, Dr. Michael Hecker gave an interview on Sky News. In the clip below, Dr. Hecker shares his thoughts on the current trends in the telecommunications industry including our recent acquisition of a controlling stake of Comstar-UTS by MTS.


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MTS CORPORATE STRATEGY VIDEO

Tuesday, November 17, 2009
Please watch below the video presenting our 3i strategy. We have shot this video over the last few months across various locations of MTS, including our retail stores, call centers and technical facilities. The video also includes interviews with the management of MTS: Mikhail Shamolin, President and CEO of the Company; Michael Hecker, Vice President for Strategy and Corporate Development; and Mikhail Gerchuk, Vice President and Chief Commercial Officer.



Below we have also posted a longer version of the video that includes in-depth interviews and more details about some of our recent initiatives, including the launch of Omlet.ru content portal.

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Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter January 16, 19:23
Mobile internet in #Moscow is the cheapest among large cities https://t.co/6kjzXsn2jv

Twitter January 16, 19:19
RT @ditmos: Аналитики ДИТ поделились сравнительными данными стоимости 1ГБ мобильного интернета в крупных городах мира https://t.co/qnxMeYZ3

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$MBT moves to #gaming industry being on the forefront of working with tech disruptors that challenge, inspire and i… https://t.co/gsx8CZErXp

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#MTSS bought #eSport club #Gambit Esports $MBT https://t.co/laI883plOz

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