MTS blog


MTS CITED AS FASTEST GROWING INTERNET PROVIDER IN RUSSIA

вторник, февраля 16, 2016

Vedomosti reports today that according to a report by TMT Consulting, MTS was the fastest growing Internet provider in Russia in 2015. The report suggests that MTS increased its customer base of high-speed internet users by 7% year-over-year to 2.8 mln customers. Overall in Russia, the number of customers connected to high-speed internet rose 3.6% versus 5% in 2014.

Key drivers for MTS’s market-leading growth include the modernization of its regional networks, which allowed MTS to expand its base by upselling its customers, many of whom use analogue pay-TV solutions, FTTB (Fiber-to-the-Building) high-speed internet solutions. In 2015, MTS also completed its GPON project in Moscow, which allows its subsidiary, MGTS, to offer speeds of up to 1 GB/s to its customers.

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MTS WINS SPECTRUM AUCTION IN RUSSIA

вторник, февраля 09, 2016

MTS won a spectrum auction today in Russia and has gained a lot in the 2.6 Ghz frequency range to provide services on the LTE-TDD standard. The spectrum block is valid throughout Russia and will be used to strengthen LTE network capabilities. The results of the tender give MTS a 25MHz block in the 2.6 GHz range, which we currently use to provision service primarily for USB modems, tablets and certain smartphone devices.

The total cost of the spectrum was RUB 4.0 bln. The license is valid for 10 years.

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MTS WINS CORPORATE CONTRACTS IN REGIONS

понедельник, февраля 08, 2016

MTS won a recent tender to provide the government of the Republic of Bashkortostan with mobile services that include special tariffs covering mobile network, roaming services – both for travelling abroad and within Russia, and mobile internet access with speeds up to 150 Mb/sec.

Over 2015, MTS has invested over RUB 1 bln to improve telecommunications infrastructure in the region.

MTS also won tenders and prolonged contracts with state and municipal institutions in the Tyumen, Yugra and Yamal regions. MTS will provide regional authorities with mobile and fixed-line services.

According to AC&M Consulting, MTS services over 40% of corporate clients in Russia.

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MOBILE DATA USAGE REPORT, 2015

пятница, февраля 05, 2016

We would like to share with you key findings on Internet-traffic usage in MTS network:

Over the course of 2015, the volume of 4G traffic doubled, while the total volume of internet consumption increased by 1.5x

By the end of 2015, we had 7.5 mln LTE devices connected to MTS’s network, of which 4.3 mln were active mobile Internet users, two times as much as last year. 

Online video, music, social networks and messenger services accounted for 60% of total traffic consumption in 2015 (50% in 2014). Detailed structure of mobile traffic is shown below:

The increase in mobile Internet traffic usage is also being driven by the rising penetration of smartphones among MTS clients due to company’s retail strategies. In 2015, b-branded (i.e. non-premium brand) smartphones (represented in categories “other” and “Alcatel” combined) increased their share to 35% from 28% among MTS clients. Samsung maintained its share with 26%, while the share of Apple’s iPhone slightly fell to 20% from 21% in 2014. 


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MTS WINS CORPORATE CONTRACTS IN ORENBURG REGION

четверг, февраля 04, 2016

MTS won tenders recently to provide leading oil & gas firms, including subsidiaries of market-leading companies like Rosneft and Transneft, to provide fixed-line telecommunications services in the Orenburg region. MTS boasts a long history in partnering with leading oil & gas firms in Russia by providing services that include fixed-line telephony, regional and international calling, as well as high-speed internet access and related services.

In the last two years, MTS has invested over RUB 1 bln to improve telecommunications infrastructure in the region. According to AC&M Consulting, MTS services over 40% of corporate clients in Russia.

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SMARTPHONES NOW DRIVE MOBILE INTERNET CONSUMPTION

среда, февраля 03, 2016

We are pleased to share with you our report on the structure of the mobile traffic by devices in MTS network in 2015. We can finally say that smartphones have become the largest platform for mobile Internet usage. Data usage through smartphones has doubled in 2015, and smartphone usage now accounts for 39% (versus 32% in 2014) of total traffic on our networks. 

Over the last year, the share of traffic generated by USB modems declined from 45% to 37%, while tablets and routers maintained their share stable.

MTS PLAYS DUO WITH YANDEX

среда, января 27, 2016

At MTS, we are always looking for innovative ways to stimulate consumption of data and value-added services within our customer base. As demand is growing for high-quality – and legal – music content, we  have partnered with Yandex to launch MTS Music, a service based on Yandex’s popular Yandex Music platform. MTS Music is a continuously updated online catalogue with over 20 million songs in different genres and styles, including the recently released hits. Customers can listen to music online through apps available on the Android and iOS platforms, download favorite tracks on smartphones, or listen to curated or customer-created playlists.

MTS has enhanced our voice & data tariff plans (Smart and Ultra) to offer free access to MTS Music during the first month to customers who migrate to these tariff plans after January 20,, 2016. After the first month, customers will be able to continue using a limited version of the service for another two months for free or access the full version for RUB 150 per month. 

MTS ROAMING USAGE DURING THE NEW YEAR HOLIDAY SEASON

вторник, января 26, 2016

We would like to share with you key findings from our report on roaming usage during the New Year holiday season (December 15, 2015 – January 15, 2016). 

- As we noted in the report on roaming during summer 2015, the number of Russians travelling abroad continues to decline. During the New Year holidays the number of MTS customers using international roaming fell by 20% year-over-year. 

- The volume of calls and sent messages decreased by 29% and 24% respectively. 

- At the same time, mobile Internet usage increased by 35% as a result of rising smartphone penetration and increased popularity of our data roaming packages and tariff options.

- Customers are consuming more traffic through social networks and messenger apps. The share of social traffic in total international roaming traffic grew from 30% to 33%, which reflects the importance of Internet as a communication channel.

- Egypt is no longer in the top-10 most popular tourist destinations, while Poland made it to the list. Other than that, the list remains the same as in previous periods: Austria, Belarus, Germany, Italy, Kazakhstan, Thailand, Finland, France, Poland, Ukraine. 

- We have registered an increase in the number of foreigners coming to Russia for holidays from the US, the EU, China and even Iran! This translated to growth in guest roaming revenues.

- The number of tourists from the EU and the US grew by 24% and 20% respectively, and they generated 40% more data traffic than a year ago.  


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MTS LEADING GREEN TELECOMS IN RUSSIA

четверг, декабря 10, 2015

As part of our commitment to environmentally friendly solutions, MTS has installed the first LTE base station powered by hydrogen fuel cells in Russia in the Noginsky district of the Moscow region.

The introduction of hydrogen power for LTE expands MTS’ portfolio of green energy sources, which already includes wind and solar powered stations across Russia from the Barents Sea to the Sea of Japan. Previously MTS has used hydrogen cells in its 2G and 3G networks and the company is now the first in Russia to use them for LTE.

The use of the hydrogen fuel cell brings both environmental and commercial benefits, as not only does it create zero carbon emissions but it is also more cost efficient and last five times longer than electrochemical cells. A further advantage is the long reserve power of the cell, which means that the station can continue to function for an extended period, even in the absence of direct source of powe supply, as the reserve module will turn on automatically.

 

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SUBSCRIBER NUMBERS FOR Q3 2015

среда, декабря 02, 2015
Subscribers (mln)September 30, 2015 

June 30, 2015

Growth
Subs
Growth
%
Russia 76.90 75.39 1.51 2.0%
Ukraine* 20.29 20.29 0.00 0.0%
Armenia 2.13 2.11 0.00 0.8%
Turkmenistan 1.61 1.62 -0.01 -0.7%
Uzbekistan 0.87 0.63 0.23 35.4%
MTS Belarus** 5.31 5.28 0.03 0.5%

Subscriber data for Russian mobile operators is compiled by Advanced Communications and Media, a management consulting and research agency specializing in telecommunications and media.  In Q3 2014, MTS adjusted its subscriber methodology to reflects three-months of subscriber activity instead of previously used six-months methodology. Numbers for the previous periods have been retrospectively adjusted.

* Including CDMA subscribers
** MTS owns a 49% stake in Mobile TeleSystems LLC, a mobile operator in Belarus, which is not consolidated.

 

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