MTS blog


SMARTPHONES NOW DRIVE MOBILE INTERNET CONSUMPTION

среда, февраля 03, 2016

We are pleased to share with you our report on the structure of the mobile traffic by devices in MTS network in 2015. We can finally say that smartphones have become the largest platform for mobile Internet usage. Data usage through smartphones has doubled in 2015, and smartphone usage now accounts for 39% (versus 32% in 2014) of total traffic on our networks. 

Over the last year, the share of traffic generated by USB modems declined from 45% to 37%, while tablets and routers maintained their share stable.

MTS PLAYS DUO WITH YANDEX

среда, января 27, 2016

At MTS, we are always looking for innovative ways to stimulate consumption of data and value-added services within our customer base. As demand is growing for high-quality – and legal – music content, we  have partnered with Yandex to launch MTS Music, a service based on Yandex’s popular Yandex Music platform. MTS Music is a continuously updated online catalogue with over 20 million songs in different genres and styles, including the recently released hits. Customers can listen to music online through apps available on the Android and iOS platforms, download favorite tracks on smartphones, or listen to curated or customer-created playlists.

MTS has enhanced our voice & data tariff plans (Smart and Ultra) to offer free access to MTS Music during the first month to customers who migrate to these tariff plans after January 20,, 2016. After the first month, customers will be able to continue using a limited version of the service for another two months for free or access the full version for RUB 150 per month. 

MTS ROAMING USAGE DURING THE NEW YEAR HOLIDAY SEASON

вторник, января 26, 2016

We would like to share with you key findings from our report on roaming usage during the New Year holiday season (December 15, 2015 – January 15, 2016). 

- As we noted in the report on roaming during summer 2015, the number of Russians travelling abroad continues to decline. During the New Year holidays the number of MTS customers using international roaming fell by 20% year-over-year. 

- The volume of calls and sent messages decreased by 29% and 24% respectively. 

- At the same time, mobile Internet usage increased by 35% as a result of rising smartphone penetration and increased popularity of our data roaming packages and tariff options.

- Customers are consuming more traffic through social networks and messenger apps. The share of social traffic in total international roaming traffic grew from 30% to 33%, which reflects the importance of Internet as a communication channel.

- Egypt is no longer in the top-10 most popular tourist destinations, while Poland made it to the list. Other than that, the list remains the same as in previous periods: Austria, Belarus, Germany, Italy, Kazakhstan, Thailand, Finland, France, Poland, Ukraine. 

- We have registered an increase in the number of foreigners coming to Russia for holidays from the US, the EU, China and even Iran! This translated to growth in guest roaming revenues.

- The number of tourists from the EU and the US grew by 24% and 20% respectively, and they generated 40% more data traffic than a year ago.  


Tags: , , , , ,

MTS LEADING GREEN TELECOMS IN RUSSIA

четверг, декабря 10, 2015

As part of our commitment to environmentally friendly solutions, MTS has installed the first LTE base station powered by hydrogen fuel cells in Russia in the Noginsky district of the Moscow region.

The introduction of hydrogen power for LTE expands MTS’ portfolio of green energy sources, which already includes wind and solar powered stations across Russia from the Barents Sea to the Sea of Japan. Previously MTS has used hydrogen cells in its 2G and 3G networks and the company is now the first in Russia to use them for LTE.

The use of the hydrogen fuel cell brings both environmental and commercial benefits, as not only does it create zero carbon emissions but it is also more cost efficient and last five times longer than electrochemical cells. A further advantage is the long reserve power of the cell, which means that the station can continue to function for an extended period, even in the absence of direct source of powe supply, as the reserve module will turn on automatically.

 

Tags: , , ,

SUBSCRIBER NUMBERS FOR Q3 2015

среда, декабря 02, 2015
Subscribers (mln)September 30, 2015 

June 30, 2015

Growth
Subs
Growth
%
Russia 76.90 75.39 1.51 2.0%
Ukraine* 20.29 20.29 0.00 0.0%
Armenia 2.13 2.11 0.00 0.8%
Turkmenistan 1.61 1.62 -0.01 -0.7%
Uzbekistan 0.87 0.63 0.23 35.4%
MTS Belarus** 5.31 5.28 0.03 0.5%

Subscriber data for Russian mobile operators is compiled by Advanced Communications and Media, a management consulting and research agency specializing in telecommunications and media.  In Q3 2014, MTS adjusted its subscriber methodology to reflects three-months of subscriber activity instead of previously used six-months methodology. Numbers for the previous periods have been retrospectively adjusted.

* Including CDMA subscribers
** MTS owns a 49% stake in Mobile TeleSystems LLC, a mobile operator in Belarus, which is not consolidated.

 

Tags:

Mobile | subscribers

MTS OFFERS HD VOICE ON GSM NETWORKS IN RUSSIA

среда, ноября 18, 2015

Quality of service and customer value are central to MTS’s business. Both of these priorities for the company are captured by the HD-Voice technology that MTS uses in the Russian market.

MTS was the first provider of HD-Voice technology to its 3G network customers in Russia in 2012. We have now announced that it will shortly expand the availability of HD-Voice to all its GSM network customers in Russia, giving them also this superior service at no additional cost. The enhanced value for GSM customers will be represented by even clearer High Definition voice transmission, leading to higher intelligibility as well as reproducing speech intonations and filtering out background noise. This is achieved through widening the band of audio frequencies transmitted to include those which are closer to the natural range of the human ear. Consequently voice calls over Russia’s vast distance from Kamchatka to Kaliningrad should always be clear and vivid.

Voice calls will automatically use HD-Voice technology. The only requirement to obtain High Definition quality of service is that MTS customers should use a supportive device, which can be found among the handsets produced by all major manufacturers, including Samsung, Apple, HTC, Sony and many others.

Tags: ,

MTS MAKES HOUSEHOLD DEVICES SMARTER

понедельник, ноября 16, 2015

MTS has signed a partnership agreement with Redmond, the producer of household appliances, aimed at developing and promoting services in the field of the “Internet of things” (IoT) to consumers. This unique strategic initiative reinforces the status of MTS as a leading innovator among telecommunications companies.

As part of the agreement, MTS will provide Redmond with smartphones with pre-installed software and embedded telematic SIM-cards with a special M2M-tariff that enables consumers to control their household utilities online. By promoting “Smart home” solutions MTS expects to increase both the number of active data-SIM-cards per household and the number of mobile internet users, since around 30% of smartphone owners do not currently use internet services. 

MTS installs SIM cards with a special M2M tariff plan in smartphones which will be sold with in household devices such as coffee machines, electric kettles, scales, multicookers and irons. The smartphones are kept in the apartment and used as routers connecting with the devices via Bluetooth. Customers will be able to monitor the status of these houseehold devices and remotely control their functions via a downloadable app. For example, users will be able to enhance household safety by checking whether an iron has been switched off or preventing children from switching it on. They will also be able to maximize comfort by remotely activating heating systems to ensure the home is warm on arrival.

Until recently, MTS has primarily worked on IoT with corporate clients and is the B2B M2M leader in Russia according to J'son & Partners Consulting. MTS serves around 50% of this market by volume of SIM-cards.

In H1 2015, the number of MTS SIM-cards sold for M2M vehicles increased by 20% y-o-y, reaching 3.2 mln. During the period, M2M SIM cards generated 18% of the total traffic consumed by corporates, twice as much as in H1 2014.

Vasyl Latsanych, Vice President, Chief Marketing Officer, commented, “MTS has become the first operator to focus on developing IoT solutions in the B2C segment in Russia. Today, we are the leader in mobile data revenue growth and in the M2M segment. This project is set to strengthen MTS’ position in the promising market of consumer IoT solutions and will enable MTS to further increase its data revenues.”

 

Tags: , ,

REPORT ON MOBILE ACCESSORIES MARKET, Q3 2015

среда, октября 21, 2015

For the first time we looked at the "dark hose" of the mobile retail market, the market of mobile accessories. Key trends and market developments are analyzed in the report below.

Mobile_Accessories_Report_Q3_2015.pdf (361.44 kb)

Tags: ,

VASYL LATSANYCH INTERVIEWED BY M&M GLOBAL

среда, октября 21, 2015

Vasyl Latsanych, MTS Vice President for Marketing, met with M&M Global, the leading publication for marketing professionals, in London. He talked about the MTS brand perception, targeting youth audiences and opportunities in big data. Click here to read the article.

Tags: , , ,

ROAMING IN SUMMER 2015

пятница, октября 02, 2015

With the Summer behind us, we examined roaming data during summer 2015 and compared to what we registered on our network a year ago.

Key findings include:

International roaming

·         In summer 2015, the number of Russians travelling abroad declined by 13% year-over-year. Number of MTS customers who roamed in Europe fell by 34% while the number of roamers in the CIS countries decreased by 18%.

·         Voice traffic was down by 31%, volume of messages declined by 29%. At the same time, MTS customers increased data consumption in international roaming by 57% primarily to use instant messengers and access social networks. 

·         Customers from Moscow and the Moscow region are the most avid users of data in roaming. They consume 2.7 times more traffic and send 27% more text messages than an average Russian roamer, however, they make 15% fewer calls. 

·         Top-10 most popular destinations this summer included: Belarus, Bulgaria, Germany, Greece, Egypt, Spain, Italy, Italy, Cyprus, Turkey, France. Compared to the data from summer 2014, the UAE is no longer a top travel destination while destinations like Bulgaria, which are more affordable for tourists, made it to the list.

  

Roaming within Russia

·         Russian customers who in previous years had preferred to spend vacations abroad this summer opted to travel within Russia. In May-June we registered a 10% growth in domestic travel, which slowed down in July-August likely due to negative macroeconomic developments.

·         Unlike international roaming, while traveling inside Russia. our customers demonstrated an increase in usage of all mobile services; voice traffic grew by 25%, the volume of SMS increased by 14% and data traffic grew by 88%.

·         Muscovites prefer international travel, while our customers from the regions travel more within Russia.

 

Tags: ,

Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter декабря 14, 10:55
Contribution of #digital economy in Russia's GDP is 2.1%, while #mobile economy - 3.8% https://t.co/ZWEDIV22PC

Twitter декабря 13, 15:04
Olga Ziborova, Marketing: Growing penetration of our #apps into $MBT sub base supports its stability and loyalty… https://t.co/Bt7P6IYb6m

Twitter декабря 13, 15:03
$MBT expands its #app portfolio in search for new opportunities beyond #telecom #MTSS #digital @rbctv_live https://t.co/6FjMl3Z0WV

Twitter декабря 13, 12:16
$MBT made a speedy foray into Russia's #taxi business #MTSS #MTStaxi #digital https://t.co/wyjB52N32n https://t.co/qnJVTYKMwl

Twitter декабря 13, 12:04
$MBT CMO targets 10% of sales from services other than voice and data #MTSS #digital https://t.co/pYhhr1uukK via @technology

Note: For Customization and Configuration, CheckOut Recent Tweets Documentation