MTS blog


MIKHAIL GERCHUK INTERVIEWED BY MOBILE WORLD LIVE

пятница, сентября 02, 2011

In April Mikhail Gerchuk, MTS Vice President for Marketing, spoke with Mobile World Live, the leading mobile communications resource. Mikhail taked about MTS strategy of offering MTS-branded devices and new market niches MTS is currently exploring. The interview has just been posted at the website. Please use this link to access the video.

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REBRANDING COMSTAR

вторник, мая 11, 2010
Today we announced our plans to offer Comstar’s products and services under the MTS brand by the end of 2011. After the rebranding is completed, MTS will offer a full range of fixed and mobile communication products under the MTS brand throughout Russia, expanding the presence of our brand and leveraging its strength to sell additional products. We will keep the MGTS brand for fixed telephony in Moscow, as it is one of oldest brands in Russia with roots in the 19th century.

The MTS brand has been recognized as the most powerful and valuable brand in Russia for the last three years by the annual BrandZ ranking published by the Financial Times and Millward Brown. Given the popularity of the MTS brand in its markets of operation, where the Company is renowned for its quality of services and its ability to introduce new innovative products and services, it is logical that we have decided to use the MTS brand for our combined services portfolio.

The rebranding of Comstar-UTS will include the gradual phase out of the Stream brand used for fixed broadband and pay TV products. Eventually, consumers in Russia will be able to get a full range of telecommunications services under the MTS brand, including mobile and fixed voice, broadband, pay TV and content and entertainment services. In addition, Stream and Comstar retail stores will be rebranded to MTS, while MTS stores will start offering a range of consumer products from Comstar.

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‘STREAM’ VERSATILE BOX PRODUCT AVAILABLE AT MTS RETAIL CHAIN

вторник, декабря 22, 2009

MTS is pleased to announce that we launched the first MTS Comstar bundle offer – the STREAM Versatile Box product – through our retail stores in Moscow and Zelenograd, a Moscow suburb, in December 2009. This is one of the first steps of our previously announced Comstar integration plans following our acquisition of the company in October 2009.

The bundle includes a ZTE ZXDSL 831 A II modem that supports ADSL2+ technology and the IPTV service, a StreamWizard auto-configuration CD to help set the necessary Internet settings on the PC using the Plug-and-Play standard, and a scratch card with an authentication code to enable access to the Internet, as well as the user’s personal cabinet.

 

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DR. MICHAEL HECKER'S INTERVIEW ON SKY NEWS

четверг, ноября 26, 2009

On Thursday, November 19, 2009, Dr. Michael Hecker gave an interview on Sky News. In the clip below, Dr. Hecker shares his thoughts on the current trends in the telecommunications industry including our recent acquisition of a controlling stake of Comstar-UTS by MTS.


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MTS CORPORATE STRATEGY VIDEO

вторник, ноября 17, 2009
Please watch below the video presenting our 3i strategy. We have shot this video over the last few months across various locations of MTS, including our retail stores, call centers and technical facilities. The video also includes interviews with the management of MTS: Mikhail Shamolin, President and CEO of the Company; Michael Hecker, Vice President for Strategy and Corporate Development; and Mikhail Gerchuk, Vice President and Chief Commercial Officer.



Below we have also posted a longer version of the video that includes in-depth interviews and more details about some of our recent initiatives, including the launch of Omlet.ru content portal.

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MTS Q3 2009 RESULTS

понедельник, ноября 16, 2009
On November 13, we disclosed our financial results for the third quarter 2009. As always, we posted a wealth of information about the results on our website – the press release, the presentation and the Excel spreadsheet with summary financial information for 2004-2009

As was stated during the conference call, we had a good quarter with revenues for the Group growing 12% q-on-q to nearly $2.3 billion on the back of healthy subscriber additions, a seasonal increase in usage, rising data consumption and a growing contribution from our retail sales. The Group’s OIBDA increased 11% q-on-q to $1.1 billion with an overall margin of 46.9%. Less the effect of our retail investments, the margin improved from Q2 2009 to 50.7%.

Though we continue to see an impact from macroeconomic uncertainty, we realized growth q-on-q in our Russian operations of 10% to 56 billion rubles. In addition to the seasonal dynamics of our business, we are succeeding in driving our active subscriber base and realizing 50% year-over-year growth in both data content and traffic revenues. We also witnessed a greater contribution from handset sales, which exceeded 3.2 billion rubles or 5.7% of revenue.

In Ukraine, we saw growth of 12% q-on-q to reach 2.2 billion hryvnas. We attribute this growth to seasonal factors, including increased usage and roaming, as well as certain marketing initiatives that adjust limits to our unlimited tariff plans. Changes to these tariff packages are allowing us to better monetize our customer base, while we are seeing a steady improvement in our brand perception and active subscriber base.

This was a busy quarter at MTS. As we discussed at our recent Analyst and Investor Day, we are focusing on a number of key initiatives to realize our 3i Strategy: the acquisition of 50.91% stake in Comstar-UTS and development of fixed-line broadband and pay-TV services in our markets; the continued roll-out of 3G and promotion of data and content services to our customers; the on-going development of our retail sales channels; the launch of our online portal, Omlet.ru; activity on the local and international capital markets; plus our ongoing focus on cost effectiveness.

During the conference call Mikhail Shamolin, President and CEO of MTS, also noted that contrary to speculation, the Company has no plans to enter into the Indian market. The management is continuously looking at markets abroad, but the focus remains on developing markets in Russia and the CIS for telecommunications services. This is the very essence of our 3i Strategy and in our view the best way to maximize value for all of our shareholders.

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GTB INTERVIEWS MIKHAIL SHAMOLIN

вторник, сентября 29, 2009


Global Telecom Business, a leading telecommunications trade magazine, recently interviewed Mikhail Shamolin, President and CEO of MTS. The interview is now available on GTB’s website, where Shamolin discusses the acquisition of Comstar and MTS’ plans for delivering content to subscribers.

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IR DEPARTMENTS AND M&A

понедельник, августа 17, 2009
By Joshua Tulgan, Director of Investor Relations at MTS (NYSE:MBT)

Recently, we tracked a discussion about the role of IR in the M&A process on a couple of industry blogs (original entry and the response to it). Given the recent announcement of our intent to acquire a controlling stake of COMSTAR-UTS, I thought I could offer one perspective from an IR professional.

I would agree that investment banks are a great resource for information for M&A communications (i.e. the data points used to sell the deal, such as multiples and comparisons with other similar transactions, particularly in a global context). At the same time, I do believe that the IR department should be brought in to discuss such key questions as the strategic justification, valuation process, and key integration issues inherent in any M&A deal.

The IR department has been afforded an active role in many facets of the transaction due to the legal, governance and valuation issues involved. Our key task has been laying the groundwork for investors to appreciate the strategic importance of the transaction, followed by a multi-faceted approach to managing the information flow, investors’ expectations and management intent following the closing of the transaction. Our success so far has been due to our deep involvement in the deal and driven by the fact that long after the banks, our M&A team, the lawyers and DD advisors are gone, the IR department will be left to mind the store so to speak.

In the end, we do sell ideas, data points, etc. to our audiences, but IR affords the rare opportunity to craft the item being sold. And I think any salesperson would admit that the greater role IR has in shaping a product, the more the IR function will believe in the product. And this makes the product that much easier to sell.

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