Monday, August 29, 2016
MTS announces the launch of its mobile app “MTS Money”, which enables customers to upload virtual banking cards, tickets for public transportation in Moscow and discount coupons to their NFC-enabled smartphones.
After installing the service on the smartphone via Google Play, MTS subscribers will be able to upload their “MTS Money” banking card into the app or register a new one without visiting MTS offices. The balance of the card can be replenished directly through the app from the cards of other banks, from a subscriber's mobile account or through MTS payment terminals. From that moment on, customers will be able to pay for goods and services in any store throughout the world, equipped with contactless POS readers, using only their smartphones. Over time, customers will be able to upload banking cards of other Russian banks as well.
Monday, August 01, 2016
MTS will launch a new, easy-to-use, payment system, allowing customers to leave their cash and bank cards at home. MTS subscribers will be able to make payments from their mobile accounts in a variety of stores or cafés. The system requires customers to provide their mobile number to the cashier and the transaction will then be confirmed by SMS. The designated stores will have to use special MTS POS-terminals, although MTS will gradually integrate this payment service into traditional POS-terminals that are in current use.
MTS will earn a commission from every transaction while increasing its share of loyal customers, given that the churn rate is 25% lower among customers using both mobile and financial services.
The service will be introduced in Moscow and, by the end of the year, in Ekaterinburg.
In 2015, the mobile commerce turnover from MTS mobile accounts increased to RUB 14.6 bln from RUB 12.8 bln in 2014, while the number of users increased from 2.6 mln in 2014 to 3.1 mln in 2015.
Tuesday, June 14, 2016
MTS, in partnership with MTS Bank, are launching sales of “MTS Smart Money”, a debit card that allows users to use various mobile services free of charge subject to certain conditions, such as making a minimum amount of monthly payments with the card or by sustaining a minimum balance on the account. Subscribers of a number of tariffs, including “Smart”, “Smart+” or “Smart Nonstop”, are eligible for the service. This is the first product of its kind on the Russian market, and it reflects increasing synergies between telecommunications and financial services.
MTS Money is a joint project in cooperation with MTS Bank, which MTS launched in April 2011. The project aims to developing financial services on the basis of mobile communications for MTS customers. Credit and debit cards “MTS Money” can be purchased at MTS salons and MTS Bank outlets.