MTS blog


Taking connection on Moscow metro to a new level

среда, февраля 15, 2017

MTS has successfully installed new equipment to secure seamless connection for passengers in Moscow metro. MTS cooperated with MaximaTelecom, a high-tech company specializing in development and commercialization of Wi-Fi networks in public areas, to implement the project.To achieve this new level of service, MTS equipped approximately 4,000 metro trains with femtocells connected to MaximaTelecom’s networks. These micro base stations boost the quality of signal available to MTS subscribers while travelling on Moscow metro trains. Even during peak hours, MTS subscribers can now enjoy reliable underground network to use voice, SMS, and mobile internet services.

Igor Yegorov, Director of the Moscow region at MTS, commented: “The launch of this project brings the quality of MTS’ services on the Moscow Metro to a new level. MTS subscribers are now able to be fully connected not just in the station lobbies and on the escalators, but while they’re inside the metro trains. This helps to provide a seamless and uninterrupted mobile user experience for millions of people during their lengthy journeys on the vast Moscow underground network. We will continue to enhance and fine-tune our underground service, identify and rectify any potential issues and expand coverage.”

Boris Volpe, CEO of MaximaTelecom, added: “Moscow is a world leader in providing internet services to metro passengers. It was the first city in the world to provide free, high-speed Wi-Fi access across all metro lines, which is today used by over 80% of Moscow’s residents. With the launch of this new MTS service, Moscow is again standing out as an innovator in this area. MTS customers now have access to the highest possible level of service while travelling on the Moscow Metro, and this is a standard all Moscow mobile networks should aspire to.”

 

MTS сurrently provides voice services in all Moscow metro stations. In 2016, MTS provided LTE mobile internet in 53 stations and this figure is expected to rise to 140 by the end of 2017.  

Tags: , , ,

МТS DEVELOPS ITS MONOBRAND RETAIL NETWORK IN MOSCOW BASED ON BIG DATA

вторник, октября 04, 2016

Moscow, Russian Federation – PJSC MTS (NYSE: MBT; MOEX: MTSS), the leading telecommunications operator in Russia, announces the launch of a pilot project to utilize an impersonal analysis of high volumes of data for the development of its monobrand retail networks.  

By the end of 2016, MTS intends to open 10 monobrand retail outlets in Moscow, and the company will determine the location and the format of these outlets using Big Data technology. The multifactorial system of data analysis that MTS employs will allow the company to identify the most advantageous location, the best format, and the most favorable product portfolio for each outlet.  

By using Big Data for retail development, MTS has an opportunity to study consumer traffic in the area of the proposed outlet and analyze it objectively on a number of indicators. These include: 

Social and demographic factors;

The types of devices and operating systems being used;

Subscribers’ financial activity in the surrounding area; 

The duration of a subscriber’s presence in the vicinity;

The number of roaming subscribers; 

Volumes of voice and mobile internet traffic;

The concentration of the digital environment and popular internet resources.

Taking all of this information into account, experts at MTS can determine the appropriate size of each outlet and the number of employees required to staff it.  They can then select the portfolio of devices and accessories, plan sales and promotion activities, and identify the outlet’s priorities from the mobile, fixed, and banking services that MTS offers.

Igor Egorov, Director for the Moscow Region said, “The preliminary results of our Big Data analysis are very encouraging, though a little surprising, because they suggest new locations for outlets that differ from those initially considered. We decided to test this method in actual conditions as we believe it will improve the quality of service we provide for our subscribers and satisfy their expectations regarding the portfolio of products and services that we offer.”

MTS Retail network in Russia

MTS’s proprietary retail network is the largest non-grocery retail chain in Russia. In H1 2016, the number of MTS outlets grew by 30% year-on-year to 5,700 stores. Since the start of 2016, MTS has long been cooperating with brands such as Beats, Celly, Meizu, BQ, Highscreen, Prestigio, while other brands, including Huawei, Samsung, Asus, HTC, Alcatel, Philips, JBL, Sennheiser, Plantronics, and Jabra, have all increased their supply volumes.

Tags: , , , ,

UN SETS NEW BROADBAND TARGETS FOR DEVELOPIMG ECONOMIES

четверг, декабря 01, 2011

 

At the International Telecommunication Union (ITU) 's Telecom World 2011 event, the United Nations Broadband Commission for Digital Development announced “ambitious but achievable” targets for countries to make broadband available and affordable across the globe.

 

As reported by ZDNet UK, the UN commission stated that “40 percent of households and 50 percent of people in developing countries should have internet access by 2015, and overall 60 percent of people worldwide should be able to get online.”

 

This Broadband Challenge has been issued to world leaders, top policy-makers, industry leaders, users and consumers underscoring that the “greater communication and understanding made possible through access to information and communication technologies (ICTs) can help us overcome the challenges in our complex and interdependent global society.”

 

According to AC&M estimates, broadband penetration in Russia currently stands at 30%, while in Moscow and St Petersburg it exceeds 70%. Bringing Russia in the digital age is a part of the MTS mission. We are working on digitizing networks in many of the Russian cities, while in Moscow we have started roll-out of GPON (Gigabit Passive Optical Network) that enables Internet access at the speeds up to 100 Mbs. Deployment of GPON is an ambitious project that will transform Moscow in one of the best wired cities in the world. By 2015 MTS customers in Moscow will be able to enjoy high-speed Internet access, HDTV and a variety of state-of-the –art content and communication services.

 

Tags: , ,

Russia

MTS EXECUTIVES RECOGNIZED FOR LEADERSHIP

вторник, сентября 28, 2010

The Russian business daily Kommersant has recently published its 11th Annual Ranking of Russia’s Best Managers. We are happy to announce that three of MTS’ top executives were selected as leaders in their respective categories. Mikhail Gerchuk, Vice President and Chief Commercial Officer, was chosen as the Best Marketing Director for the year 2010. Sergey Nikonov, Vice President for Human Resources and Administration, was recognized in the Best Human Resources Director category, and Ruslan Ibragimov, Vice President for Corporate and Legal Matters, was selected as the Best Corporate Governance Director.

The ranking is Kommersant’s joint project with the Russian Managers Association, a nation-wide independent non-governmental organization, which identifies the best professionals in Russia among managers across different industries based on the evaluation of their professional reputation during the year. The rating also takes into consideration the weight of each candidate’s industry in the country’s gross domestic product and his/her citation index in Russian mass media. The initial number of candidates in the running for this rating at times exceeds 5,000 people. This number is then reduced to 2,000 and then to 1,000 for final consideration. The principle of the rating is simple – "The Best choose the best" – with the jury made up of industry experts.

Tags: , ,

MTS LAUNCHES NEW PAYMENT SERVICE

четверг, сентября 16, 2010

We are pleased to announce that earlier this week MTS launched an automatic payment system that provides the Company’s subscribers with the option to top-up their mobiles by debiting bank accounts. The new service is called Auto-payment and allows users to make automatic money transfers to their mobiles by pre-specified amounts upwards to a maximum of RUB 10,000 once a mobile account reaches a RUB 30 level. No commission is charged for the transaction.

The service is being provided in partnership with Sberbank, the largest credit institution in Russia and CIS. With over 20,000 branches across Russia, Sberbank is an ideal partner in this undertaking.

The service is already available in Moscow and will be launched in other cities in the near future.

Tags: , ,

REBRANDING COMSTAR

вторник, мая 11, 2010
Today we announced our plans to offer Comstar’s products and services under the MTS brand by the end of 2011. After the rebranding is completed, MTS will offer a full range of fixed and mobile communication products under the MTS brand throughout Russia, expanding the presence of our brand and leveraging its strength to sell additional products. We will keep the MGTS brand for fixed telephony in Moscow, as it is one of oldest brands in Russia with roots in the 19th century.

The MTS brand has been recognized as the most powerful and valuable brand in Russia for the last three years by the annual BrandZ ranking published by the Financial Times and Millward Brown. Given the popularity of the MTS brand in its markets of operation, where the Company is renowned for its quality of services and its ability to introduce new innovative products and services, it is logical that we have decided to use the MTS brand for our combined services portfolio.

The rebranding of Comstar-UTS will include the gradual phase out of the Stream brand used for fixed broadband and pay TV products. Eventually, consumers in Russia will be able to get a full range of telecommunications services under the MTS brand, including mobile and fixed voice, broadband, pay TV and content and entertainment services. In addition, Stream and Comstar retail stores will be rebranded to MTS, while MTS stores will start offering a range of consumer products from Comstar.

Tags: , , , , , ,

3G ON THE STREETS OF MOSCOW

вторник, января 19, 2010


3G network in Moscow, as of January 15, 2010.


At the end of December 2009, we launched our commercial 3G network in Moscow, complementing our existing coverage in the Moscow region and throughout Russia. At the time of launch, our network consisted of 197 base stations, which allowed us to offer extensive coverage within the MKAD (the so-called beltway, or highway, that surrounds Moscow) to a population of over 10 million.  By the end of January, we will have installed up to 300 base stations to serve Russia's capital.  For the latest network map, click here.

We estimate that data traffic has already increased 2-3 times in areas where both 2G and 3G networks are available, compared to the traffic prior to the launch of 3G. Currently, we have a variety of special tariffs for 3G users, including unlimited ones.

The network was launched after MTS received permission from the Federal Service for Supervision of Communications, Information Technology and Mass Communication (Roskomnadzor) to install up to 783 UMTS base stations on the streets of Moscow. Earlier, the company received permission to launch 3G in the Moscow Metro and in the largest business and shopping centers in the city.

Tags: , , , , ,

READING METERS WITH MTS

понедельник, ноября 09, 2009
This week we announced a joint project with the Moscow United Energy Company (MOEK) to deploy an Automatic Control and Production Management System in a Moscow neighborhood Chertanovo. It is expected that the project will expand to all other properties served by MOEK, the largest provider of thermal energy in Moscow, that delivers water and heating to around 70% of residential and commercial properties in the city.

Under the current project, MTS will install SIM-cards into energy and water meters, enabling MOEK to collect data from their properties and receive real-time updates on usage trends. Wireless transmission of metering data will significantly increase the efficiency of energy planning and allow savings of up to 10% on energy consumption (according to experts quoted in the Energorynok magazine). While already popular in Western Europe and the US, smart metering is just taking off in Russia, and the new monitoring project we are launching with MOEK will be the largest in Moscow.

We believe that machine-to-machine communications will be an important part of our industry’s future, and MTS has already launched several projects in this area. For instance, we are working with DHL to track deliveries and provide instant updates about the location of couriers. We are also working with the Moscow Metro and the Zelenograd Bus Depot (Zelenogradskiy Avtokombinat), where in-built SIM-cards are used to monitor locations of trains and buses to increase efficiency of their movement from the control center.

Tags: , , , ,

FLAGSHIP STORE IN MOSCOW

вторник, августа 25, 2009



Earlier in August, we have opened the doors of our new flagship store in Moscow. The new store is located on the first floor of the Evropeiskiy shopping center, one of the more popular locations with the residents of Moscow. Around 190,000 people visit the center daily and over 220,000 per day come there during the weekend, according to the data provided by the shopping center.

The new flagship store is part of the development of MTS’ monobrand retail network in Russia, which includes the acquisition of multibrand retailers, increasing franchisees and the rebranding and optimization of existing locations. The key focus of MTS’ retail strategy is to provide personalized customer service and better tailored products, including exclusive devices bundled with applications developed by MTS. For instance, we have recently launched Nokia’s N97 mobile computer exclusively in our retail network.

The new flagship store has been developed using global best practices. We have particularly benefited from our partnership with Vodafone, whereby we have been able to draw from their experience operating retail networks around the world. The key feature of the store lies in its open lay-out with the majority of the retail space dedicated to handsets and devices. Customer can also handle and test the devices, something that has not been possible in Russian retail before.



Tags: , , , , ,

3G IN THE MOSCOW UNDERGROUND

четверг, июля 09, 2009

Today we have brought 3G to the underground world of Moscow. The first 3G network in the Moscow Metro was launched on Universitet station, named after the nearby Moscow State University.

Moscow Metro is the main public transport of the capital carrying about 9 mln passengers on a typical week day (2008 data, source: Moscow Metro Annual Report 2008). We are certain that gaining access to fast data connections through 3G will appeal to passengers, as they can read the latest news, send emails or browse the Internet using their mobile devices. In order to spur the uptake in familiarity and usage of 3G-enabled services, we decided to launch the first phase of the network on the station where the younger educated crowd is commuting to one of the most prestigious universities in Russia. In fact, we have noticed that in the Russian cities where 3G networks have already been launched, students and young people are some of the heaviest users of the new services enabled by 3G.

Our CTO Andrei Ushatskiy noted today that MTS was the first operator to bring mobile networks to the Moscow Metro in 2000, and that we continue to bring innovative solutions to our customers traveling underground. We are planning to expand 3G networks in the Moscow Metro and cover all the stations on one of the busiest lines, Koltsevaya (Ring Line), during this Fall.

For more information about our 3G network expansion in Russia, please see our post from June 22.

Tags: , , , ,

Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter октября 17, 10:23
Alexey Kornya, CFO: Russian #telcos take advantage of a less stable banking system to push new #fintech products https://t.co/T1RAwumrZd

Twitter октября 17, 10:16
MTS Belarus continues expansion of LTE network https://t.co/VpQJ2QdG5R

Twitter октября 12, 17:27
$MBT Alexey Kornya, CFO: We need fancy new products to charm customers. https://t.co/PMUDTXpduF

Twitter октября 12, 15:04
$MBT named the Brand of the Year by 2017 @WorldBranding Awards.

Twitter октября 10, 13:11
$MBT provides $IAAS to #BAT Russia https://t.co/tUbqiwfzrt

Note: For Customization and Configuration, CheckOut Recent Tweets Documentation