MTS blog


MTS opened its Interactive TV service for app designers

среда, августа 30, 2017

MTS opened its interactive TV service for external app designers. They can now easily integrate their own online services into MTS TV platform by placing them in our app store available on the set-top boxes. Wikipedia, AMEDIATEKA, MEGOGO and Yandex, leading sources of information and online theaters with huge libraries of exclusive licensed Russian-language content, constitute our first, pioneering partners on this project. 

MTS provides the Interactive TV service throughout Russia. Customers from each of Russia’s regions have access to a variety of services including linear and nonlinear TV (i.e. TV available through streaming on a variety of devices), video on-demand, online and cloud services on their home TV set. 

App designers and developers, who now can access this open ecosystem, can smoothly integrate their online service into MTS TV, turning the TV-set into a real home entertainment center and a tool for getting various applications on the big screen. 

Natalia Bratchikova, Head of Marketing for MTS fixed business and TV, commented: 

“Nonlinear TV, applications and entertainment on the big screen are all emerging as part of new interactive TV trends, positioned alongside the more traditional classic TV broadcasting. We launched Interactive TV as a family media communications center, which will concentrate all media content from MTS and access to the subscriber's personal collection, but also the products created by our partners. The latter became possible with to the creation of an application development system within the framework of the MTS TV project, the use of which by third-party companies will not require any extra investment by the vendors of the TV platform. We purposefully set out to create such an environment for partners to foster more choice and flexibility in line with our digital strategy."

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MTS tests Ultra HD TV on its cable network

пятница, марта 24, 2017

After introducing Ultra HD (4K) broadcasting to its satellite customers in February 2017, MTS is currently testing Ultra HD TV on its cable networks. With this trial, MTS is leading the way in Russian 4K broadcasting and is the first telecom operator in Russia to offer Ultra HD to both its satellite and cable customers. The trial is being carried out on Russian Extreme, a 24 hour channel dedicated to extreme sports and travel.

Ultra HD broadcasting is one of the key growth drivers of the pay-TV market. Up until now, HD broadcasting has been associated exclusively with satellite TV. The launch of Ultra HD in the cable segment changes all that. Opening Ultra HD up to cable users promotes the development of a new generation TV market in Russia and uncovers new opportunities for content owners eager to find new ways to reach increasingly demanding viewers.  

MTS has teamed up with LG Electronics, leading Ultra HD television manufacturer, to promote and further develop Ultra HD technology.   

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MOBILIZING TV IN RUSSIA

среда, июля 27, 2011

For decades, people often were described as being “glued to the TV set.”  Today, they say the same about mobile devices.  But what happens when the mobile device becomes the TV?  And what happens if that mobile TV has picture-in-picture?

We’re about to find out.

MTS has just launched commercially MTS Mobile TV tv.mts.ru.  For eight rubles a day ($0.30), subscribers get eight national channels and over 100 channels from 17 countries spanning 26 languages, including Disney, National Geografic, MGM, MTV, France 24, Deutsche Welle, MCM Top. The service is available on Windows Mobile, Symbian, iPhone/iPad, BlackBerry, Android, Bada and delivered via 3G and WiFi networks, and there won’t be any charge for data traffic.

With 570 million mobile TV users projected by the end of 2013 (RNCOS, “Global Mobile TV Forecast to 2013”), the market growth potential is vast. Further down the road, additional features and channels could be offered, as well as new mobile advertising opportunities for businesses.

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