MTS proudly announces that it has won the Telecommunications award in the country category at the 2016-2017 World Branding Awards.
The World Branding Awards’ methodology combines consumers’ voting results and survey responses, which amount to 70% of final result, with a brand assessment and valuation, conducted by a panel of global brand management experts.
About World Branding Awards
The World Branding Awards is a global non-commercial company, whose objective is to increase the quality of branding standards, in the interests of the branding community and consumers worldwide.
Other Russian winners at the awards included Sberbank, Gazprom and Lukoil, amongst others. In the Global category, which recognizes transnational corporations, winners included Apple, Coca-Cola, Nike, Facebook, VISA and Google.
Other MTS achievements in brand management
In February 2016, MTS was included in the Brand Finance rankings of the most valuable brands in the world (only 3 other Russian companies were nominated: Sberbank, Lukoil and Gazprom).
In 2010, MTS became the most valuable Russian brand according to Interbrand.
Since 2008, MTS has ranked in the top-100 world leading brands 7 times, according to BRANDZ™, a ranking report compiled by the leading international research agency Millward Brown. In 2008, MTS was the first Russian company to be ranked among the world’s100 biggest brands.