Friday, October 30, 2009
On October 27, IR Magazine Russia & CIS
held its annual award ceremony, where we were honored with the grand prix for the best overall IR.
An article in the IR Magazine
talks about the award:
“Investor relations in Russia can be tough. The country’s stock market is still in its infancy and remains far more volatile than other major country’s bourses. One consistent performer amid these conditions is Mobile TeleSystems (MTS), which this week picked up another award for its IR department.
The mobile phone operator won the grand prix for best overall IR at the IR magazine Russia & CIS awards in Moscow on Tuesday. Joshua Tulgan, the company’s director of IR, was present to accept the award. With this prize, MTS builds on its success last year, when it picked up best IR by a Russian company at the IR Magazine Continental Europe Awards.”
Thursday, September 03, 2009
MTS recently won the 2009 Summit Marketing Effectiveness Award
for our customer segmentation. We were recognized in the Consumer Services category for the robust approach we took to deliver most suitable products and services across our footprint of 6 countries with a total population of over 230 million. We became the first company in our markets to be recognized for customer segmentation, a testament to the fact that we have implemented world class solution.
To develop our customer segmentation, we have partnered with Kantar
, one of the world's largest insight, information and consultancy networks. In fact, you can view a case study of the work we have done together on their website: http://www.kantar.com/#/what-we-do/watch/mts-data-mining-across-territories
Approaching six markets with significant economic and cultural differences, we intended to create a common language and a consistent platform that would allow us to offer better tailored services as well as make our marketing effort more efficient. This overarching platform was meant to guide the development, implementation and evaluation of all our marketing initiatives and improve marketing effectiveness of the MTS Group.
To this end, we have implemented multi-market macro segmentation, aiming for unique consistency of approach and a new level of accountability. Our segmentation is based on the needs, attitudes and the actual usage dynamics, taken both from market surveys across our markets and customer databases, allowing to define segments more consistently and address them with maximum efficiency.
A particularly unique aspect of our segmentation approach, one that’s on the leading edge of global marketing practice, is that it is directly linked to our customer base. This allows us to set and measure segment-specific metrics when we launch a new customer offer, such as the size of the segment, revenues, ARPU, MOU and many others.
Tuesday, April 07, 2009
We are delighted to inform you that MTS was recognized at a ceremony hosted at the Radisson SAS Slavyanskaya in Moscow, Russia, and was awarded three “Crystal Headsets.” Our macro-region North-West call center (located in Saint Petersburg) and its head Ms. Elena Kopshar won in the “Best Internal Relations in a Call Center” and “Best Team Leader” nominations respectively. Our colleagues at the MTS Ukraine call center won in the “Best Call Center Infrastructure” category.
MTS Russia has a total of 10 call centers with over 3,000 employees servicing subscribers in 11 times zones and responding to an average of 16 million calls per month. Our North-West macro-region call center has a total of 250 employees and is responsible for subscribers in nine federal regions making up Russia’s North-West. MTS Ukraine has a total of 3 call centers located in Kyiv, Lvov and Donetsk with over 1,000 employees.
Photo: Team spirit training by the North-West call center.
Photo: Head of North-West call center, Ms. Elena Kopshar.