MTS blog


MTS WINS WORLD BRANDING AWARD

четверг, октября 12, 2017

MTS proudly announces that it was named “Brand of the Year” at the fourth edition of the prestigious World Branding Awards 2017-2018. MTS has been recognized the best Telecommunications brand in Russia for its work and achievements in branding. 

The winners were judged through three streams: brand valuation, public online voting and market research. Seventy percent of the scoring process come from consumer votes. Over 3,000 brands from 35 countries were nominated for the 2017-2018 Awards in multiple categories, and more than 135,000 consumers from around the world participated in voting.

Other Russian winners included Sberbank, Gazprom, Lukoil and Kaspersky Lab amongst others. In the Global category, which recognizes transnational corporations, winners included Apple, Coca-Cola, Nike, Facebook, VISA and Google.

 

About World Branding Awards 

The World Branding Awards, is organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers worldwide. 

 

About National Award

The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.

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MTS WINS ANOTHER INTERNATIONAL BRAND AWARD

среда, сентября 28, 2016

MTS proudly announces that it has won the Telecommunications award in the country category at the 2016-2017 World Branding Awards.

The World Branding Awards’ methodology combines consumers’ voting results and survey responses, which amount to 70% of final result, with a brand assessment and valuation, conducted by a panel of global brand management experts.

About World Branding Awards 

The World Branding Awards is a global non-commercial company, whose objective is to increase the quality of branding standards, in the interests of the branding community and consumers worldwide.

Other Russian winners at the awards included Sberbank, Gazprom and Lukoil, amongst others. In the Global category, which recognizes transnational corporations, winners included Apple, Coca-Cola, Nike, Facebook, VISA and Google.

Other MTS achievements in brand management

In February 2016, MTS was included in the Brand Finance rankings of the most valuable brands in the world (only 3 other Russian companies were nominated: Sberbank, Lukoil and Gazprom). 

In 2010, MTS became the most valuable Russian brand according to Interbrand.

Since 2008, MTS has ranked in the top-100 world leading brands 7 times, according to BRANDZ™, a ranking report compiled by the leading international research agency Millward Brown. In 2008, MTS was the first Russian company to be ranked among the world’s100 biggest brands.

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VASYL LATSANYCH INTERVIEWED BY M&M GLOBAL

среда, октября 21, 2015

Vasyl Latsanych, MTS Vice President for Marketing, met with M&M Global, the leading publication for marketing professionals, in London. He talked about the MTS brand perception, targeting youth audiences and opportunities in big data. Click here to read the article.

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MIKHAIL GERCHUK INTERVIEWED BY MOBILE WORLD LIVE

пятница, сентября 02, 2011

In April Mikhail Gerchuk, MTS Vice President for Marketing, spoke with Mobile World Live, the leading mobile communications resource. Mikhail taked about MTS strategy of offering MTS-branded devices and new market niches MTS is currently exploring. The interview has just been posted at the website. Please use this link to access the video.

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MTS LAUNCHES FIRST GLONASS PHONE

вторник, апреля 12, 2011



We have recently launched the МТS Glonass 945, the first mobile phone that supports both the U.S. Global Positioning System (“GPS”) and Russia’s Glonass navigation system. Glonass (“Global Navigation Satellite System”) operated by the Russian Space Forces has a constellation of 24 operational satellites, which cover 100% of Russian territory and 98% of world’s territory. Combining Glonass and GPS significantly increases reliability and precision of the location-based services, which helps users navigate through extreme topography and in the cities with tall buildings that could block the transmissions of some satellites.

The new smartphone has a multi-touch screen and runs on the Android 2.2 operating system. It costs RUB 10 490 when purchased with an MTS tariff.

Pre-installed MTS Navigator app features in-car and “pedestrian mode” directions, complete with 3D moving maps, audio guidance with street name articulation, and thousands of points of interest including restaurants, bars and hotels. MTS Navigator is one of the many location-based services MTS offers to its subscribers. MTS Locator is used for tracking whereabouts of friends and family members, while the Mobile Employees service helps corporate customers to pinpoint location of its employees and vehicles. With MTS Parking, if you have parked your car in the wrong place, and it has been evacuated, you will receive an SMS with directions where to go to get it back. More than 1.2 million of the Company’s subscribers are already using MTS location-based services, and we expect the demand for such services to grow further as more GPS- and Glonass-enabled devices come to market.

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OMLET.RU TIES UP WITH KINOPOISK.RU

понедельник, февраля 14, 2011



We are happy to announce that we have recently signed a cooperation agreement between MTS-owned content portal Omlet.ru and KinoPoisk.Ru, the largest and most popular online movie database in Russian.

Omlet.ru content portal was launched by MTS in the fall of 2009, offering a large selection of licensed movies, music and games for mobile and computer users. There are about 1,000 movies and TV series available on Omlet.ru today, both Russian and foreign, including a selection of Disney, Universal, and Paramount Pictures movies, and the catalogue is constantly updated with new releases and classic hits. The functionality of KinoPoisk.Ru (translated in Russian as “movie search”) is somewhat similar to imdb.com as it contains information on actors, production crew personnel and enables users to search and rate movies, post reviews and chat.

Under the agreement, links to Omlet.ru have been added to movie descriptions on the KinoPoisk.Ru website, which will enable users to purchase or rent movies they like in a matter of just a few clicks. KinoPoisk.Ru also now features a list of the most popular movies according to the Omlet.ru statistics.

MTS expects that the partnership with KinoPoisk.Ru will expand the Omlet.ru audience - that currently stands at 1.5 million unique visitors a month - by around 100 000 with 15% of the new users regularly purchasing content. 

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FIRST MTS-BRANDED ANDROID PHONE LAUNCHED

понедельник, ноября 29, 2010

We have recently launched the first MTS-branded Android handset, the MTS 916, through our retail network. It’s a 3G enabled phone with a 3.4 megapixel camera and a 2.8 inch screen. At RUB 5,990, the smartphone currently provides buyers in the Russian market with the lowest entry price as devices with similar functions are in the range of RUB 7,000–30,000. 

In line with the global trends, Android phones are becoming increasingly popular in Russia. According to the data compiled by MTS, sales of Android phones in the third quarter of 2010 accounted for 18% of the overall smartphone sales in Russia. This is expected to reach 25-30% by year’s end.

MTS-branded phones are in great demand on the back of affordable prices and unique value propositions. In September 2010 sales of MTS-branded handsets constituted around 17% of the sales in our retail network. To see the full list of MTS-branded handsets, please follow the link.

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REBRANDING COMSTAR

вторник, мая 11, 2010
Today we announced our plans to offer Comstar’s products and services under the MTS brand by the end of 2011. After the rebranding is completed, MTS will offer a full range of fixed and mobile communication products under the MTS brand throughout Russia, expanding the presence of our brand and leveraging its strength to sell additional products. We will keep the MGTS brand for fixed telephony in Moscow, as it is one of oldest brands in Russia with roots in the 19th century.

The MTS brand has been recognized as the most powerful and valuable brand in Russia for the last three years by the annual BrandZ ranking published by the Financial Times and Millward Brown. Given the popularity of the MTS brand in its markets of operation, where the Company is renowned for its quality of services and its ability to introduce new innovative products and services, it is logical that we have decided to use the MTS brand for our combined services portfolio.

The rebranding of Comstar-UTS will include the gradual phase out of the Stream brand used for fixed broadband and pay TV products. Eventually, consumers in Russia will be able to get a full range of telecommunications services under the MTS brand, including mobile and fixed voice, broadband, pay TV and content and entertainment services. In addition, Stream and Comstar retail stores will be rebranded to MTS, while MTS stores will start offering a range of consumer products from Comstar.

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MTS-BRANDED PHONES

пятница, февраля 12, 2010
          
MTS 835, 3G-enabled phone with a 2 megapixel camera and a 2.4 inch screen

We have been selling MTS-branded phones since the end of last year through our monobrand retail network in Russia. Currently, we have a total of four models on offer ranging from a basic model at 980 rubles* (or around $32**) - one of the most affordable in the market - to a 3G-enabled one at a very attractive price point  of 6,490 rubles (or around $215).
 
Lower-end phone models dominate in Russia, and we estimate that phones for under 5,000 rubles (around $165) accounted for over 35% of the market in 2009. This price point is attractive to customers who are buying their first phone, but also to those that want a phone for a second line or to use during vacation.

So far, we are quite pleased with the sales of MTS-branded phones. At the end of 2009, MTS was among the top five mobile phone brands, accounting for approximately 2% of the market in Q4’2009 (based on our estimates, in terms of sales of devices). During the months of November and December, MTS-branded phones accounted for 15% of phone sales through the MTS monobrand network. MTS-236, the entry-level model, was one of the 10 most popular models in December.

We have recently launched sales of MTS-236 in Armenia, and we are to planning to expand our branded device portfolio in our markets of operations going forward.

Additional information about our phones:
MTS-236 is an entry-level phone, one of the most affordable in the market, sold for 980 rubles (around $32). It offers basic calling capabilities with an attractive form factor.

MTS-733 is one of the cheapest 3G phones available in Russia, priced at 2,999 rubles (under $99), which is 4 times cheaper than the average 3G model in the market. This model has a 2 megapixel camera and 2 inch screen.

MTS-736 is a slider with a 2 inch screen and a 2 megapixel camera. It is sold for 4,490 rubles (around $148).

MTS-835 is the most advanced 3G model offered under our brand, featuring a 2.4 inch screen, a 2 megapixel main camera and a 0.3 megapixel front camera. The phone is priced at 6,490 rubles (around $215).

MTS-236 was developed by ZTE, and the other three phones are produced by Huawei. We are offering a 3-year warranty on our phones, if subscribers stay with MTS during that period.

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* The amounts quoted in this post refer to phone prices when bought with a new MTS tariff plan. Phones are unlocked and are available without the tariff for the following prices: MTS-236 for 1,050 rubles, MTS-733 for 3,490 rubles, MTS-736 for 4,990 rubles and MTS-835 for 6,990. While contract prices vary across the Russian regions, MTS-branded phones are uniformly priced across Russia.

** According to the Russian Central Bank exchange rate of 30.2462 RUB/USD as of February 11, 2010. Dollar amounts provided for reference only.

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RED ENERGY ADVERTISING CAMPAIGN

вторник, сентября 22, 2009


In early September, we launched the new Red Energy tariff, aimed at the youth segment. The ad above is currently running on Russian television.

As part of the new advertising campaign, our marketing team implemented an innovative way to interact with customers, merging the print ad medium and the website, called augmented reality. Application of augmented reality in marketing is still in its infancy, and we are proud to be the first company in Russia to apply it. We have recorded a video with our partners, JWT International and Lemonade Animation, explaining how it works.



Check out the promotional website where you can test augmented reality (in Russian).

Click here for key facts about the Red Energy tariff (in English).

Update October 1, 2009: An article in Mobile Marketer about our augmenter reality implementation.

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Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

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