MTS blog


SMARTPHONES NOW DRIVE MOBILE INTERNET CONSUMPTION

Wednesday, February 03, 2016

We are pleased to share with you our report on the structure of the mobile traffic by devices in MTS network in 2015. We can finally say that smartphones have become the largest platform for mobile Internet usage. Data usage through smartphones has doubled in 2015, and smartphone usage now accounts for 39% (versus 32% in 2014) of total traffic on our networks. 

Over the last year, the share of traffic generated by USB modems declined from 45% to 37%, while tablets and routers maintained their share stable.

MTS LAUNCHES LTE-ENABLED SMARTPHONE AND TABLET

Tuesday, November 26, 2013

Today MTS launched sales of an MTS-branded smartphone and tablet designed to operate on MTS's LTE networks at speeds up to 100 MB/s. The MTS 1078 tablet and the MTS 978 smartphone are the most affordable LTE-enabled devices available on the Russian market. LTE-enabled devices from MTS come preinstalled with both popular MTS-branded apps, such as MTS Service, MTS TV, Easy Pay, Second Memory, MTS Locator, and MTS Good’OK, as well as leading apps from our partners, including Opera Mini, Facebook, Odnoklassniki, Vkontakte, Twitter, Shazam, OfficeSuite and Antivirus Pro.

Usage of the preinstalled applications has been shown to help drive data ARPU growth from MTS branded smartphones, which is on average by 20% hig her than average data ARPU of all of the smartphones on the MTS networks.

MTS’s LTE networks have been launched in ten of the Russia’s regions. MTS aims to cover 600 population centers with 4G networks by the end of 2014.

 

MTS 1078

Android 4.1

3G/4G, WiFi, Bluetooth

IPS HD 7” 1280*800

2*3 megapixel cameras

1.6 HHz processor

1GB op. memory/4GB inbuilt memory

Micro SD (32 GB)

4160 mAh

 

RUB 9 990 

 

MTS 978

Android 4.2 Jelly Bean

2G/3G/4G, WiFi, Bluetooth

8 megapixel camera

4.7” IPS HD, 1280х720

1.4 HHz

1 GB op. memory

2000 mAh

Price: RUB 9 490 

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