MTS blog


MTS RETAIL REPORT H1 2016

четверг, июля 07, 2016

We have recently released a report on MTS retail network in Russia for H1 2016. 

You can download the report by the link below.

H1_2016_Retail_report.pdf (322,48 kb)

MIKHAIL GERCHUK INTERVIEWED BY MOBILE WORLD LIVE

пятница, сентября 02, 2011

In April Mikhail Gerchuk, MTS Vice President for Marketing, spoke with Mobile World Live, the leading mobile communications resource. Mikhail taked about MTS strategy of offering MTS-branded devices and new market niches MTS is currently exploring. The interview has just been posted at the website. Please use this link to access the video.

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FIRST MTS-BRANDED ANDROID PHONE LAUNCHED

понедельник, ноября 29, 2010

We have recently launched the first MTS-branded Android handset, the MTS 916, through our retail network. It’s a 3G enabled phone with a 3.4 megapixel camera and a 2.8 inch screen. At RUB 5,990, the smartphone currently provides buyers in the Russian market with the lowest entry price as devices with similar functions are in the range of RUB 7,000–30,000. 

In line with the global trends, Android phones are becoming increasingly popular in Russia. According to the data compiled by MTS, sales of Android phones in the third quarter of 2010 accounted for 18% of the overall smartphone sales in Russia. This is expected to reach 25-30% by year’s end.

MTS-branded phones are in great demand on the back of affordable prices and unique value propositions. In September 2010 sales of MTS-branded handsets constituted around 17% of the sales in our retail network. To see the full list of MTS-branded handsets, please follow the link.

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MTS LAUNCHES BLACKBERRY® IN ARMENIA

среда, августа 18, 2010

We are pleased to announce that this past Monday we became the first company to launch the BlackBerry® solution in Armenia. The move was made possible through a partnership with Emitac Mobile Solutions (EMS), a Dubai based solutions and service provider and a strategic channel partner of Research In Motion (RIM). Coupled with the speeds offered by our 3G network, which is now operational in 50 towns and cities across Armenia, our customers will be able to fully satisfy their mobile and information needs by using the BlackBerry® solution.

We will offer the BlackBerry® Enterprise Server (BES) for corporate customers and the BlackBerry® Internet Service (BIS) for smaller businesses and individual users. The initial portfolio of handsets will consist of three models – BlackBerry® Bold™ 9700, BlackBerry® Bold™ 9000 and BlackBerry® Storm 2™ 9520.

A tariff plan for BIS users will carry a monthly fee of AMD 9,900 (around $27) and will include 500 free on-net minutes and 500 free on-net SMS as well as unlimited access to the email and messaging.

BlackBerry Enterprise Server is designed for organizations that manage their own email servers. The BlackBerry Enterprise Server software tightly integrates with IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® and offers advanced security and IT policy controls to enable secure, push-based wireless access to email and other corporate data.

BlackBerry Internet Service is designed for smaller businesses and individuals. It allows customers to access up to 10 supported corporate and personal email accounts (including most popular ISP email accounts such as Yahoo! Mail, Microsoft Live and Google Mail) from a BlackBerry smartphone.

 

 

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MVNO WITH X5 RETAIL GROUP

понедельник, мая 17, 2010
    

Last week we signed an agreement to create a mobile virtual network operator (MVNO) using MTS’ network with the X5 Retail Group N.V., Russia’s largest retailer in terms of sales. X5 will offer its customers special tariffs that they can subscribe to at the Perekrestok and Karusel stores in Moscow and the Moscow region. It is expected that the launch will take place by the end of summer 2010. This is the second project that MTS has concluded as part of its efforts to expand its distribution channels. Previously, in May 2009, MTS partnered with Auchan, one of the world’s largest food retailers, enabling the company to offer its A-Mobile tariff plan through its stores in Russia.

MTS will dedicate a pool of available telephone numbers to the MVNO and provide X5 subscribers with a full package of mobile communications services, including voice communications and standard services such as roaming, mobile Internet, SMS and MMS. Using its own label, X5 will set the tariffs, attract and service subscribers and ensure in-store information support for the offering.
 
X5’s MVNO platform will be automatically linked to the loyalty bonus system of the Perekrestok and Karusel retail chains, enabling subscribers to exchange points accumulated under the loyalty bonus programs for mobile services. The MVNO will have its own website for customer information in addition to a dedicated call center.

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MTS LAUNCHES MONEY TRANSFER SERVICE

четверг, апреля 15, 2010
We are launching an instant money transfer service using our retail network to provide customers with the ability to make money transfers in Russia and abroad. This will allow us to expand our service portfolio, as well as to attract more customers to our retail stores.

Currently, customers can transfer money after paying a commission that amounts to 1.6% of the total amount for intra-Russia transfers and 2% for transfers to the CIS. In the near future, the service will expand outside of the CIS to include transfers to such countries as Bulgaria, Germany, Israel, Spain, Italy, Canada, China, Poland, Vietnam, the UK and the USA. Customers can make use of the service at all MTS-owned stores in Russia - the current list of locations is available on our Russian-language website.

As our press secretary noted in an interview to a business newspaper RBC Daily, we are aiming to gain a 4% share of the instant money transfer market by the end of 2010. The market is estimated to be worth anywhere from $8.4 to $10 billion.

MTS partnered with Rapida Payment System to provide this service. Customers can collect transfers at any of the 18,000 Rapida locations around the world, including 3,500 spots in Russia and the CIS. There is no minimum amount for transfers, and the maximum amount is set at 150,000 rubles. Customers can only send money in rubles but may choose to receive it in other currencies such as US dollars or Euros, based on exchange rates of the location where the funds are retrieved. In addition, MTS is offering an SMS notification service, allowing the receiver to retrieve the transfer by showing his personal identification documents and the SMS with the transfer code.

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MTS-BRANDED PHONES

пятница, февраля 12, 2010
          
MTS 835, 3G-enabled phone with a 2 megapixel camera and a 2.4 inch screen

We have been selling MTS-branded phones since the end of last year through our monobrand retail network in Russia. Currently, we have a total of four models on offer ranging from a basic model at 980 rubles* (or around $32**) - one of the most affordable in the market - to a 3G-enabled one at a very attractive price point  of 6,490 rubles (or around $215).
 
Lower-end phone models dominate in Russia, and we estimate that phones for under 5,000 rubles (around $165) accounted for over 35% of the market in 2009. This price point is attractive to customers who are buying their first phone, but also to those that want a phone for a second line or to use during vacation.

So far, we are quite pleased with the sales of MTS-branded phones. At the end of 2009, MTS was among the top five mobile phone brands, accounting for approximately 2% of the market in Q4’2009 (based on our estimates, in terms of sales of devices). During the months of November and December, MTS-branded phones accounted for 15% of phone sales through the MTS monobrand network. MTS-236, the entry-level model, was one of the 10 most popular models in December.

We have recently launched sales of MTS-236 in Armenia, and we are to planning to expand our branded device portfolio in our markets of operations going forward.

Additional information about our phones:
MTS-236 is an entry-level phone, one of the most affordable in the market, sold for 980 rubles (around $32). It offers basic calling capabilities with an attractive form factor.

MTS-733 is one of the cheapest 3G phones available in Russia, priced at 2,999 rubles (under $99), which is 4 times cheaper than the average 3G model in the market. This model has a 2 megapixel camera and 2 inch screen.

MTS-736 is a slider with a 2 inch screen and a 2 megapixel camera. It is sold for 4,490 rubles (around $148).

MTS-835 is the most advanced 3G model offered under our brand, featuring a 2.4 inch screen, a 2 megapixel main camera and a 0.3 megapixel front camera. The phone is priced at 6,490 rubles (around $215).

MTS-236 was developed by ZTE, and the other three phones are produced by Huawei. We are offering a 3-year warranty on our phones, if subscribers stay with MTS during that period.

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* The amounts quoted in this post refer to phone prices when bought with a new MTS tariff plan. Phones are unlocked and are available without the tariff for the following prices: MTS-236 for 1,050 rubles, MTS-733 for 3,490 rubles, MTS-736 for 4,990 rubles and MTS-835 for 6,990. While contract prices vary across the Russian regions, MTS-branded phones are uniformly priced across Russia.

** According to the Russian Central Bank exchange rate of 30.2462 RUB/USD as of February 11, 2010. Dollar amounts provided for reference only.

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GUEST POST FROM IDC: MTS AND SMALL BUSINESSES

пятница, сентября 25, 2009
By Timothy Doherty, Research Analyst for Small and Medium Business Mobility Markets for IDC

IDC has recently published a report examining the small and medium business initiatives of MTS, and we wanted to share the key insights here on the MTS IR Blog.

As in other regions worldwide, the small and medium-business (SMB) market in Russia represents a significant untapped revenue opportunity for operators, but presents a number of challenges. SMBs typically have fewer IT resources than large enterprises to rely on when making technology purchase decisions, making customer education vital. Although the SMB market in aggregate constitutes a substantial opportunity, each individual customer represents a relatively modest volume; efficiencies in marketing and ongoing customer support are therefore of paramount importance. MTS has implemented a number of strategies in its core Russian market to target the small and medium-sized business market.

Like SMB-savvy operators in the United States and Western Europe, MTS is leveraging an SMB web portal to better manage its SMB customers. Online portals not only allow direct payments, but also let customers explore and opt in and out of services. Given the vast size of Russia, the web portal is one of the efficient ways MTS can interact with subscribers and provide customer support.

While enterprises frequently have a dedicated operator support representative to rely on, this model is not cost-effective for SMBs. Still, to cultivate customer loyalty and sell deeper into customers, some sort of support relationship must exist. Akin to small business specialists at other operators in more developed markets in North America and Europe, MTS has small business curators: development managers who analyze service usage by customers and promote the benefits of additional services. The curator program allows MTS to educate its existing customer base and sell through additional phone lines and services; since the launch of the program, MTS reports that a typical small business customer initially purchases two lines, but adds another four lines inside the first 6 months.

To get more insight into the MTS work in the SMB market, please refer to our recent report.

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NEW DEVICES AT MTS STORES

вторник, сентября 08, 2009

As we have discussed before on this blog, we believe that distribution of exclusive and innovative handsets through the MTS monobrand retail network is key to subscriber acquisition, usage growth and customer retention. For Russian consumers, the purchase of a handset is very much an emotional purchase that we see as being key in strengthening their ties with MTS in order to encourage more loyal behavior. By signing exclusive deals with leading device manufacturers, we will be able to drive greater customer traffic to MTS stores and gain competitive advantage over our peers. Selling handsets through MTS stores will also allow us to customize these phones and pre-install handset-specific software and applications to drive data and content usage.

Over the past couple of weeks, we have launched a number of new phones:


The new MTS-branded phone, MTS 236, is the first device to be sold in Russia under the MTS brand through the partnership with Vodafone. The phone was developed by ZTE for Vodafone. MTS 236 is an entry-level phone, priced at RUB 890 (around $28), that will be offered with a Super Zero tariff.


HTC Hero (promo site: http://hero.mts.ru), the first Android phone to be sold in Russia, is arriving to our retail network this week. For the first month, the phone will be sold exclusively through our stores with an introductory offer of free 100 Mb Internet traffic for three months. The phone features such high-end specifications as multi-touch touchscreen, 3G HSDPA/WCDMA capability, Wi-Fi and a 5 megapixel camera with autofocus. It will be sold for RUB 22,990 (around $733).


Samsung BEATDJ (promo site: www.omlet.ru/samsung), the new flagship Samsung device aimed specifically at music fans. The phone is to be sold exclusively at MTS stores for a month following the launch, and we are offering a few music tracks for free to encourage usage of our online content store, Omlet.ru (more on that in upcoming blog posts). The phone features multi-touch touchscreen, 3G HSDPA/WCDMA access, 3 megapixel camera and a 50 Mb internal storage capacity. It is priced at RUB 14,990 (around $478).

By the end of the year, we will launch more MTS-branded phones that we will deliver through the Vodafone partnership. We aim to continue to offer exclusive flagship devices such as Nokia N97 or HTC Hero in our markets.

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FLAGSHIP STORE IN MOSCOW

вторник, августа 25, 2009



Earlier in August, we have opened the doors of our new flagship store in Moscow. The new store is located on the first floor of the Evropeiskiy shopping center, one of the more popular locations with the residents of Moscow. Around 190,000 people visit the center daily and over 220,000 per day come there during the weekend, according to the data provided by the shopping center.

The new flagship store is part of the development of MTS’ monobrand retail network in Russia, which includes the acquisition of multibrand retailers, increasing franchisees and the rebranding and optimization of existing locations. The key focus of MTS’ retail strategy is to provide personalized customer service and better tailored products, including exclusive devices bundled with applications developed by MTS. For instance, we have recently launched Nokia’s N97 mobile computer exclusively in our retail network.

The new flagship store has been developed using global best practices. We have particularly benefited from our partnership with Vodafone, whereby we have been able to draw from their experience operating retail networks around the world. The key feature of the store lies in its open lay-out with the majority of the retail space dedicated to handsets and devices. Customer can also handle and test the devices, something that has not been possible in Russian retail before.



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Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter октября 17, 10:23
Alexey Kornya, CFO: Russian #telcos take advantage of a less stable banking system to push new #fintech products https://t.co/T1RAwumrZd

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MTS Belarus continues expansion of LTE network https://t.co/VpQJ2QdG5R

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$MBT Alexey Kornya, CFO: We need fancy new products to charm customers. https://t.co/PMUDTXpduF

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