MTS blog


MTS: NO NEED TO CARRY PLASTIC CARDS ANYMORE

понедельник, августа 29, 2016

MTS announces the launch of its mobile app “MTS Money”, which enables customers to upload virtual banking cards, tickets for public transportation in Moscow and discount coupons to their NFC-enabled smartphones.

After installing the service on the smartphone via Google Play, MTS subscribers will be able to upload their “MTS Money” banking card into the app or register a new one without visiting MTS offices. The balance of the card can be replenished directly through the app from the cards of other banks, from a subscriber's mobile account or through MTS payment terminals. From that moment on, customers will be able to pay for goods and services in any store throughout the world, equipped with contactless POS readers, using only their smartphones. Over time, customers will be able to upload banking cards of other Russian banks as well.

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MTS INTRODUCES A NEW PAYMENT SERVICE

понедельник, августа 01, 2016

MTS will launch a new, easy-to-use, payment system, allowing customers to leave their cash and bank cards at home.  MTS subscribers will be able to make payments from their mobile accounts in a variety of stores or cafés. The system requires customers to provide their mobile number to the cashier and the transaction will then be confirmed by SMS. The designated stores will have to use special MTS POS-terminals, although MTS will gradually integrate this payment service into traditional POS-terminals that are in current use.

MTS will earn a commission from every transaction while increasing its share of loyal customers, given that the churn rate is 25% lower among customers using both mobile and financial services.

The service will be introduced in Moscow and, by the end of the year, in Ekaterinburg.

In 2015, the mobile commerce turnover from MTS mobile accounts increased to RUB 14.6 bln from RUB 12.8 bln in 2014, while the number of users increased from 2.6 mln in 2014 to 3.1 mln in 2015.

MTS LAUNCHES “MTS SMART MONEY” BANK CARD SALES

вторник, июня 14, 2016

MTS, in partnership with MTS Bank, are launching sales of “MTS Smart Money”, a debit card that allows users to use various mobile services free of charge subject to certain conditions, such as making a minimum amount of monthly payments with the card or by sustaining a minimum balance on the account. Subscribers of a number of tariffs, including “Smart”, “Smart+” or “Smart Nonstop”, are eligible for the service. This is the first product of its kind on the Russian market, and it reflects increasing synergies between telecommunications and financial services.

MTS Money is a joint project in cooperation with MTS Bank, which MTS launched in April 2011. The project aims to developing financial services on the basis of mobile communications for MTS customers. Credit and debit cards “MTS Money” can be purchased at MTS salons and MTS Bank outlets.

VIDEO FROM D: DIVE INTO MOBILE CONFERENCE IN NY

понедельник, мая 27, 2013

Michael Hecker, MTS Vice President for Strategy, M&A and Corporate Development, in April spoke at the D: Dive Into Mobile conference in New York. After the conference he shared his impressions in a blog post. Now, the video of the the panel discussion where Michael and Telefonica Digital's Carlos Domingo were interviewed by Ina Fried is available at the All Things D's website.  

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MICHAEL HECKER SPOKE AT D: DIVE INTO MOBILE FORUM

четверг, апреля 25, 2013

Last week, I had the opportunity to attend and speak at the prestigious AllThingsD: Dive Into Mobile conference. The conference examined a number of global trends in the mobile space that are shaping our industry, such as services and technology, mobile advertising platforms, growth in Android devices and Facebook’s new Home.   The discussions were driven by leaders in the industry, and I wanted to share some of the key highlights and trends discussed at the forum.

 

The conference kicked off with outgoing Mozilla CEO Gary Kovacs discussing the soon-to-be released FireFox OS. Mr. Kovacs addressed how the mobile web - including HTML5 and JavaScript enhancements - has matured over the past few years, allowing developers and companies to expand and enhance the mobile OS space. Kovacs says that the time is right for more options in the mobile space, whereas in the past, the technology and APIs weren’t advanced enough to provide end-users with the best experiences.

 

Later in the day, we heard from two non-US companies, Xiaomi and Movile. Xiaomi is one of the fastest growing handset makers in China, selling over 7.19 million devices in 2012 and expecting that number to double in 2013. Bin Lin, co-founder and president of Xiaomi, laid out his vision stating, “We believe the future of the mobile Internet is really about services.” MTS has long imported branded low-cost handsets from China, and in addition to higher-priced offerings from Samsung, HTC and others, we offer a wide range of options to suit most budgets, as smartphone sales will increasingly drive further data penetration.  CEO and founder of Movile, Brazil’s largest mobile services company, Fabricio Bloisi Rocah, echoed the sentiments of Lin and Kovacs on services and technology. The two big trends Rocah sees are Wi-Fi penetration in Latin America and HTML5’s continued growth. Likewise, MTS believes that a total data offering to our customers will increase the opportunity to offer better services for customers.

 

An interesting area of discussion centered around Google’s Jason Spero and Millennial Media’s Mollie Spilman, as they examined the mobile advertising space. While still in it’s early stages, mobile advertising is steadily developing into a real ecosystem and platform. Continued enhancements to location and tracking offer this space a bright future.

 

On the second day of the conference, Google’s Eric Schmidt was the highlight of the event, as he spoke on Android’s growth and success, his upcoming book The New Digital Age, and the recent launch of Facebook Home for Android. Speaking of Home, Facebook CTO Mike Schroepfer opened up about Home’s development. Schroepfer shared that Facebook had originally developed Home three different ways: its current “skinned” Android form, a standalone app, and Facebook’s own forked version of Android.

 

During the afternoon session, I joined Carlos Domingo of Telefonica as we spoke to Ina Fried, senior editor of AllThingsD, about the Russian and Latin America mobile markets. Carlos and I dove into handsets, operating systems, and whether carries are just “dumb pipes.” 

 

Carlos Domingo (left) and Michael Hecker, photo by AllThingsD.com

 

Going into the conference, most people in the audience didn’t know much about the telecommunication world outside of the US. This gave Carlos and I the opportunity to act as ambassadors for our respective regions and educate the audience. When asked about handsets, I explained that Russia acts like both a developed and developing nations, with higher penetration of smart phones in places like Moscow and largest cities and feature phone in other areas of the country.

 

  

There is also a negative connotation in the US that carries are nothing more than dumb pipes. However, we don’t necessarily see this as a negative. We are happy with being “pipe” as long as this “pipe” generates significant profits which MTS can invest in other areas driving growth, like M2M, cloud and financial services.

 

Opportunities for operators in financial services has become a hot topic in the emerging “unbanked markets” with low penetration of credit products - from Kenya to Latin America to Russia, but this concept is relatively unknown in the West. Using as an example MTS’s recent acquisition of a 25% stake in MTS Bank, I explained to Ms. Fried and the audience how operators can leverage their brands, their retail networks and subscriber’s data and payment history to bring compelling offerings to the market. We believe that the relationship we have with our subscribers enables us to offer them products beyond traditional mobile communications, like payments and other financial services. 

 

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MTS CONTRUBUTES TO REDUCING RUSSIA'S DEPENDENCE ON CASH

четверг, октября 04, 2012

Dmitry Panfilov, MTS Director for Financial Services, was interviewed by MasterCard blog. He spoke about NFC contactless payments project launched in May 2012 by MTS and MasterCard. The benefits of a cashless society are countless – from safer money transactions to more convenient and quicker purchase processes. MTS looks forward to actively promoting the NFC PayPass technology in Russia together with MasterCard.

Click here to wacth  the video interview.

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