MTS blog


Russian Mobile Retail Report Q1 2017

среда, июня 14, 2017

In Q1 2017, mobile phone sales in Russia grew 6.2% in monetary terms to RUB 79.4 billion. The key trend seen across MTS’ retail network was the outperformance of LTE-smartphone sales, which was driven by favorable purchase terms available for such gadgets. The total number of MTS online store users increased 11% y-o-y. The most rapidly growing segment for the online store was female users aged over 45, which grew by 17% y-o-y.

In January-March, 8.15 million mobile phones were sold in Russia - 6.12 million smartphones (+ 6% y-o-y) and 2.03 feature phones (-21% y-o-y). In Q1 2017, smartphones sales in Russia increased by 7.9% y-o-y to RUB 76.1 billion.

The average market price of mobile devices increased by 7.7% to RUB 9,749. Smartphones’ share of sales was 95.7% in monetary terms, an increase of 1.5% from the previous year. Smartphone sales represented 75.1% of total mobile sales by units, a year-on-year increase of 5.5%.The average price of smartphones sold on the market increased 1.4% y-o-y and amounted to RUB 12,423.

LTE devices were the main driver behind smartphone sales growth. The share of LTE devices in total smartphone sales reached 66% by units sold (+23.1 p.p. y-o-y) and 88.6% in terms of value (+15.5 p.p. y-o-y). 

The main reasons for increased sales of LTE-enabled smartphones include higher demand for multimedia content, the widespread development of 4G networks and the wider choice of models available. Lower average handset prices, which have fallen by 20% y-o-y to RUB 16,576 (Q1 2016: RUB 20,645), were also a key factor.

By the end of 2016, Samsung smartphones accounted for 24.4% of total sales in Russia, an increase of 3.5 p.p. y-o-y. Apple was the second most popular brand with a share of 11.9% (+1.6 p.p. y-o-y). The fastest growing brand of smartphones in Russia, Huawei, occupied third place and quadrupled its share of sales  to 9.3% from 2.3% a year earlier. ZTE has a stable market share at 5.8%, while Lenovo's share decreased by 3.4 p.p. to 5.7%.

 

MTS retail: women are increasingly buying gudgets online 

“During Q1 2017, MTS reduced the size of its retail chain by 469 stores to 5,725, in line with where it was in spring last year. Simultaneously, we noticed substantial growth of the number of people purchasing products through MTS’ online store. Interestingly, this sales channel is particularly popular with women over 45 years old. This is an important trend as it shows that online stores can be popular not only amoung young people but also across more conservative customers”, -commented Kirill Dmitriev, Vice President for Sales and Services, MTS. 

MTS continues to improve the affordability of advanced and multi-functional smartphones: the price of MTS’ LTE-devices is 24% lower than the average market price. Favorable purchase terms offer MTS customers more flexibily to choose more advanced LTE-smartphones with high-quality cameras and large screens. 

MTS’ sales of LTE-enabled smartphones increased by 27.1 p.p. y-o-y to a 73.4% share of sales by volume, which is 10 p.p. higher than the market. In monetary terms, the share went up by 20.5 p.p. to 90.8%, demonstrating how MTS’ LTE sales outperfomed the market both in absolute terms and market share growth rates.

The average price of smartphones sold through the MTS retail chain increased 14.3% y-o-y during 2016. The share of MTS’ smartphone sales in the RUB <5,000 and RUB 5,000 – 10,000 categories decreased by 5.2 p.p. y-o-y and 5.7 p.p. y-o-y, respectively, in monetary terms. The share of smartphone sales in the RUB >10,000 category increased, while smartphones in the RUB >40,000 price range demonstrated the fastest share of sales gain at 6 p.p. y-o-y.   

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MTS RETAIL REPORT 2015

пятница, апреля 01, 2016

We have recently released a new report on mobile retail market in Russia for 2015. 

You can download the report below.

MTS Retail Report 2015.pdf (909.20 kb)

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SMARTPHONES NOW DRIVE MOBILE INTERNET CONSUMPTION

среда, февраля 03, 2016

We are pleased to share with you our report on the structure of the mobile traffic by devices in MTS network in 2015. We can finally say that smartphones have become the largest platform for mobile Internet usage. Data usage through smartphones has doubled in 2015, and smartphone usage now accounts for 39% (versus 32% in 2014) of total traffic on our networks. 

Over the last year, the share of traffic generated by USB modems declined from 45% to 37%, while tablets and routers maintained their share stable.

REPORT ON MOBILE RETAIL IN RUSSIA, Q3 2011

четверг, ноября 10, 2011

Today we are issuing a report on mobile retail in Russia during Q3 2011, based on the estimates from our mobile retail network. 

Highlights from the report:
- During Q3 2011, the number of phones sold in Russia has increased by 15% compared to Q3 2010 with around 11.4 mln devices sold
- During Q3 2011, the mobile handset market in Russia has expanded by 10% in sales compared to Q3 2010 to reach 47.0 bln rubles
- The average price of mobile phones during Q3 2011 decreased by 5% compared to Q3 2010 to reach 4137 rubles

- The share of budget phones priced under 1500 rubles in the sales mix decreased by 10.2% y-o-y to 30.3% as the sales of the phones in the 1500-4999 range expanded 

- Sales of smartphones in the sales mix in the MTS retail network during Q3 2011 reached 21%

- The HTC Mozart running on the Windows OS was launched in Q3 2011 exclusively in the MTS retail chain 

- MTS continued to roll-out its retail chain by growing its network of franchise stores. At the end of Q3 2011 the total number of MTS retail outlets reached 4017 with 2392 own stores and 1625 franchise stores  

Please download the complete report

Mobile retail report_Q3 2011 Final ENG.pdf (580.19 kb)

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