Monday, August 01, 2016
MTS will launch a new, easy-to-use, payment system, allowing customers to leave their cash and bank cards at home. MTS subscribers will be able to make payments from their mobile accounts in a variety of stores or cafés. The system requires customers to provide their mobile number to the cashier and the transaction will then be confirmed by SMS. The designated stores will have to use special MTS POS-terminals, although MTS will gradually integrate this payment service into traditional POS-terminals that are in current use.
MTS will earn a commission from every transaction while increasing its share of loyal customers, given that the churn rate is 25% lower among customers using both mobile and financial services.
The service will be introduced in Moscow and, by the end of the year, in Ekaterinburg.
In 2015, the mobile commerce turnover from MTS mobile accounts increased to RUB 14.6 bln from RUB 12.8 bln in 2014, while the number of users increased from 2.6 mln in 2014 to 3.1 mln in 2015.
Thursday, July 07, 2016
We have recently released a report on MTS retail network in Russia for H1 2016.
You can download the report by the link below.
H1_2016_Retail_report.pdf (322,48 kb)
Tuesday, January 31, 2012
We are pleased to announce that we have recently signed an agreement with Vimplecom and Megafon to jointly develop mobile commerce in Russia. The agreement provides for integration of our mobile commerce platform Easy Payment with similar platforms of other operators. For our subscribers this will result in the expansion of services and products that can be purchased through Easy Payment.
Likewise, Megafon and Vimpelcom customers will now be able to pay for the services of vendors currently only available through Easy Payment. Collectively, the Big 3 will enable payments to more than 5,000 vendors.
Easy Payment, first launched in August 2010, allowed MTS subscribers to make quick payments from their mobile accounts or bank cards. Easy Payment has quickly become a popular application with over two million downloads. Most of the subscribers are using the service for topping up accounts with mobile operators, paying for internet services, redeeming consumer loans and transferring money to electronic money systems as well as for transactions with e-commerce merchants.
The pace of the mobile payments’ growth are in Russia astounding. According to the estimates of AC&M consultancy, the volume of mobile payments in Russia more than tripled reaching 14 billion Russian rubles. AC&M expects it to at least double in 2012. The new initiative will help to further increase customers’ awareness of mobile commerce and promote instant payments helping Russia to expand the size of non-cash economy. Cooperation between mobile operators will facilitate access to payments systems for vendors and stimulate e-commerce in Russia.