MTS blog


MTS EXPANDS VIDEO OFFERING THROUGH PARTNERSHIP WITH AMEDIATEKA

понедельник, апреля 25, 2016

MTS established a partnership with the online media destination, Amediateka (https://www.amediateka.ru/). Amediateka’s library includes today’s most popular TV-series produced by the world’s leading studios, which include Game of Thrones and other titles, will be available via subscription through MTS TV for streaming to any number of devices.

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MOBILE DATA USAGE REPORT, 2015

пятница, февраля 05, 2016

We would like to share with you key findings on Internet-traffic usage in MTS network:

Over the course of 2015, the volume of 4G traffic doubled, while the total volume of internet consumption increased by 1.5x

By the end of 2015, we had 7.5 mln LTE devices connected to MTS’s network, of which 4.3 mln were active mobile Internet users, two times as much as last year. 

Online video, music, social networks and messenger services accounted for 60% of total traffic consumption in 2015 (50% in 2014). Detailed structure of mobile traffic is shown below:

The increase in mobile Internet traffic usage is also being driven by the rising penetration of smartphones among MTS clients due to company’s retail strategies. In 2015, b-branded (i.e. non-premium brand) smartphones (represented in categories “other” and “Alcatel” combined) increased their share to 35% from 28% among MTS clients. Samsung maintained its share with 26%, while the share of Apple’s iPhone slightly fell to 20% from 21% in 2014. 


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SMARTPHONES NOW DRIVE MOBILE INTERNET CONSUMPTION

среда, февраля 03, 2016

We are pleased to share with you our report on the structure of the mobile traffic by devices in MTS network in 2015. We can finally say that smartphones have become the largest platform for mobile Internet usage. Data usage through smartphones has doubled in 2015, and smartphone usage now accounts for 39% (versus 32% in 2014) of total traffic on our networks. 

Over the last year, the share of traffic generated by USB modems declined from 45% to 37%, while tablets and routers maintained their share stable.

MTS PLAYS DUO WITH YANDEX

среда, января 27, 2016

At MTS, we are always looking for innovative ways to stimulate consumption of data and value-added services within our customer base. As demand is growing for high-quality – and legal – music content, we  have partnered with Yandex to launch MTS Music, a service based on Yandex’s popular Yandex Music platform. MTS Music is a continuously updated online catalogue with over 20 million songs in different genres and styles, including the recently released hits. Customers can listen to music online through apps available on the Android and iOS platforms, download favorite tracks on smartphones, or listen to curated or customer-created playlists.

MTS has enhanced our voice & data tariff plans (Smart and Ultra) to offer free access to MTS Music during the first month to customers who migrate to these tariff plans after January 20,, 2016. After the first month, customers will be able to continue using a limited version of the service for another two months for free or access the full version for RUB 150 per month. 

MTS ROAMING USAGE DURING THE NEW YEAR HOLIDAY SEASON

вторник, января 26, 2016

We would like to share with you key findings from our report on roaming usage during the New Year holiday season (December 15, 2015 – January 15, 2016). 

- As we noted in the report on roaming during summer 2015, the number of Russians travelling abroad continues to decline. During the New Year holidays the number of MTS customers using international roaming fell by 20% year-over-year. 

- The volume of calls and sent messages decreased by 29% and 24% respectively. 

- At the same time, mobile Internet usage increased by 35% as a result of rising smartphone penetration and increased popularity of our data roaming packages and tariff options.

- Customers are consuming more traffic through social networks and messenger apps. The share of social traffic in total international roaming traffic grew from 30% to 33%, which reflects the importance of Internet as a communication channel.

- Egypt is no longer in the top-10 most popular tourist destinations, while Poland made it to the list. Other than that, the list remains the same as in previous periods: Austria, Belarus, Germany, Italy, Kazakhstan, Thailand, Finland, France, Poland, Ukraine. 

- We have registered an increase in the number of foreigners coming to Russia for holidays from the US, the EU, China and even Iran! This translated to growth in guest roaming revenues.

- The number of tourists from the EU and the US grew by 24% and 20% respectively, and they generated 40% more data traffic than a year ago.  


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INTERNATIONAL ROAMING REPORT, Q3 2014

среда, ноября 05, 2014

We have recently published a report which looks into patterns of data usage in roaming. 

Highlights of the report include:

Over 38% of the traffic in international roaming is generated by maps and travel applications.

Access to social networks, including posting videos and photos, accounts for 28% of traffic. 

19% of traffic is consumed by reading emails and 10% by internet browsing.  

Over the first nine months of 2014, MTS saw an increase in the number of roamers in countries, which rank among the most popular 

holiday destinations for Russians.

You can download the full report below.

 

141105_MTS_Roaming_Report.pdf (616.50 kb)

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Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter декабря 14, 10:55
Contribution of #digital economy in Russia's GDP is 2.1%, while #mobile economy - 3.8% https://t.co/ZWEDIV22PC

Twitter декабря 13, 15:04
Olga Ziborova, Marketing: Growing penetration of our #apps into $MBT sub base supports its stability and loyalty… https://t.co/Bt7P6IYb6m

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$MBT expands its #app portfolio in search for new opportunities beyond #telecom #MTSS #digital @rbctv_live https://t.co/6FjMl3Z0WV

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$MBT made a speedy foray into Russia's #taxi business #MTSS #MTStaxi #digital https://t.co/wyjB52N32n https://t.co/qnJVTYKMwl

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