Friday, March 24, 2017
After introducing Ultra HD (4K) broadcasting to its satellite customers in February 2017, MTS is currently testing Ultra HD TV on its cable networks. With this trial, MTS is leading the way in Russian 4K broadcasting and is the first telecom operator in Russia to offer Ultra HD to both its satellite and cable customers. The trial is being carried out on Russian Extreme, a 24 hour channel dedicated to extreme sports and travel.
Ultra HD broadcasting is one of the key growth drivers of the pay-TV market. Up until now, HD broadcasting has been associated exclusively with satellite TV. The launch of Ultra HD in the cable segment changes all that. Opening Ultra HD up to cable users promotes the development of a new generation TV market in Russia and uncovers new opportunities for content owners eager to find new ways to reach increasingly demanding viewers.
MTS has teamed up with LG Electronics, leading Ultra HD television manufacturer, to promote and further develop Ultra HD technology.