MTS blog


MTS IS THE LEADING OPERATOR IN E-COMMERCE IN RUSSIA

понедельник, апреля 10, 2017

According to the E-Commerce Index TOP-100 2016, issued by Data Insight, MTS online shop mts.shop.ru retains its leadership among Russian operator’s e-shops by online sales in 2016. 

Data Insight research agency, specializing on e-commerce, monitored over 3,000 largest online shops in Russia and ranked them based on several parameters, including shop attendance, conversion of attendance to orders, order execution coefficient, and average bill. MTS e-shop was ranked #1 among operator’s e-shop #24 and in the overall rating. 

In 2016, online sales at MTS e-shop reached RUB 5.2bln, demonstrating a solid growth of 41% year over year. The number of executed online orders grow comparably by 44% year over year. 

Commenting on the ranking, Kirill Dmitriev, Vice President for Sales and Services at MTS, said: “While cutting the number of our physical shops, we are simultaneously increasing MTS online presence.  Sales continue to move online. It is a global trend. Realizing the growing importance of e-commerce, we have been actively developing our e-shop since 2014. We continue to see positive results: for the last three years, our online shop share in the overall turnover of MTS retail showed an impressive growth from 3.7% in 2014 to 10.4% in 2016. Our ambition is to further increase this share to about 13% in 2017. 

Digital commerce is a key part of our updated 3D Strategy focused on digitalization. Our strategic goal in e-commerce is to make shop.mts.ru the key digital sales channel and transform it into a single marketplace for all MTS products”.


The full rating E-Commerce Index TOP-100 2016 is available here: http://datainsight.ru/top100 


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COVERAGE IN TOTAL TELECOM

четверг, июня 11, 2009


Mikhail Gerchuk, Chief Commercial Officer of MTS, was interviewed in the June issue of Total Telecom, one of the most respected telecommunications magazines. Mikhail met with the Total Telecom editor to discuss the BrandZ 2009 ranking, where MTS became the 71st most valuable brand globally and one of the 10 most valuable telecom brands, worth $9.2 billion (see press release, BrandZ website and the report in the Financial Times).

Building the leading communications brand in the CIS has been one of the key objectives of MTS corporate strategy following the launch of the current brand over 3 years ago. This year, we are actively developing our retail presence, by building our own MTS stores and acquiring retailers, such as Telefon.Ru and Eldorado. By moving into retail, the MTS brand will increase visibility and allow consumers a greater degree of interaction with the Company.

The efforts to create the most powerful and recognized brand in our markets of operations reflect the goal of MTS to maintain its position as the leading mobile operator in Eastern Europe and Central Asia. Strong brand is fundamental to a solid business with long-term goals and our brand valuation reflects its importance in stimulating future growth of the Company.

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