MTS blog


MTS SUBS BOOST DATA USAGE IN RUSSIAN ROAMING

пятница, июля 01, 2016

MTS carried out a research on the use of services by our customers, while traveling inside Russia during the beginning of summer tourist season in May and June of this year.

The number of tourists traveling within Russia increased by 11% compared to the same period last year. Meanwhile, the number of data-users among those who travel increased by 21%. Data traffic itself increased by 96%, the volume of outcoming calls increased by around 90% and SMS-usage increased by 40%. These numbers reflect the fact that subscribers are using more data in roaming, due to MTS's more transparent voice & data (V&D) “Smart” tariffs, which today represent more than 50% share of tariff sales through MTS’s proprietary retail distribution. Another major factor for the increase in data-usage is the fact that MTS boasts the largest LTE-coverage by regions. According to data published by Roskomnadzor, the Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications, MTS has the highest number of LTE base stations and the fastest mobile broadband in Russia.

Moscow remains the leading city in terms of tourists, and data-traffic volume in Moscow has increased by 2.5x year-over-year, a result driven by a twofold-increase in mobile internet speeds compared with last year.

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MTS ROAMING USAGE DURING THE NEW YEAR HOLIDAY SEASON

вторник, января 26, 2016

We would like to share with you key findings from our report on roaming usage during the New Year holiday season (December 15, 2015 – January 15, 2016). 

- As we noted in the report on roaming during summer 2015, the number of Russians travelling abroad continues to decline. During the New Year holidays the number of MTS customers using international roaming fell by 20% year-over-year. 

- The volume of calls and sent messages decreased by 29% and 24% respectively. 

- At the same time, mobile Internet usage increased by 35% as a result of rising smartphone penetration and increased popularity of our data roaming packages and tariff options.

- Customers are consuming more traffic through social networks and messenger apps. The share of social traffic in total international roaming traffic grew from 30% to 33%, which reflects the importance of Internet as a communication channel.

- Egypt is no longer in the top-10 most popular tourist destinations, while Poland made it to the list. Other than that, the list remains the same as in previous periods: Austria, Belarus, Germany, Italy, Kazakhstan, Thailand, Finland, France, Poland, Ukraine. 

- We have registered an increase in the number of foreigners coming to Russia for holidays from the US, the EU, China and even Iran! This translated to growth in guest roaming revenues.

- The number of tourists from the EU and the US grew by 24% and 20% respectively, and they generated 40% more data traffic than a year ago.  


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ROAMING IN SUMMER 2015

пятница, октября 02, 2015

With the Summer behind us, we examined roaming data during summer 2015 and compared to what we registered on our network a year ago.

Key findings include:

International roaming

·         In summer 2015, the number of Russians travelling abroad declined by 13% year-over-year. Number of MTS customers who roamed in Europe fell by 34% while the number of roamers in the CIS countries decreased by 18%.

·         Voice traffic was down by 31%, volume of messages declined by 29%. At the same time, MTS customers increased data consumption in international roaming by 57% primarily to use instant messengers and access social networks. 

·         Customers from Moscow and the Moscow region are the most avid users of data in roaming. They consume 2.7 times more traffic and send 27% more text messages than an average Russian roamer, however, they make 15% fewer calls. 

·         Top-10 most popular destinations this summer included: Belarus, Bulgaria, Germany, Greece, Egypt, Spain, Italy, Italy, Cyprus, Turkey, France. Compared to the data from summer 2014, the UAE is no longer a top travel destination while destinations like Bulgaria, which are more affordable for tourists, made it to the list.

  

Roaming within Russia

·         Russian customers who in previous years had preferred to spend vacations abroad this summer opted to travel within Russia. In May-June we registered a 10% growth in domestic travel, which slowed down in July-August likely due to negative macroeconomic developments.

·         Unlike international roaming, while traveling inside Russia. our customers demonstrated an increase in usage of all mobile services; voice traffic grew by 25%, the volume of SMS increased by 14% and data traffic grew by 88%.

·         Muscovites prefer international travel, while our customers from the regions travel more within Russia.

 

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RUSSIANS TRAVEL ABROAD LESS, USE MORE DATA IN ROAMING

вторник, июля 14, 2015

We have analysed roaming data over the holidays season (May – June 2015).

 

Key findings include:

-     Russians are travelling abroad less and more within Russia. The number of MTS customers, who roamed internationally in May-June 2015, decreased by 20%, compared to the same period in 2014, while the number of our customers who roamed in Russia grew by 7%.

-     The travel preferences of Russians haven’t changed from 2014. The top 10 most popular destinations include Turkey, Egypt, Belarus, Italy, Germany, Spain, France, the Czech Republic, Cyprus and the United Arab Emirates.

-     In line with global trends, the consumption of voice and messaging services in international roaming declined y-o-y: the number of outgoing SMS fell by 33% and voice traffic decreased by 31%.

-     At the same time, MTS customers have increased usage of all types of services in national roaming, as the volume of outgoing SMS rose by 7% and voice traffic grew by 15% compared to the same period last year.

-     Both in Russia and abroad, MTS clients are embracing mobile data in roaming. In spite of the reduction in international travel, volume of data traffic used internationally grew by 65% y-o-y, while data traffic in national roaming increased by 85%.

-     Maps and tourists applications remain the most popular applications used in roaming, at the same time we see more customers accessing social media and browsing online when they roam compared to previous periods. 

Growth in mobile Internet usage in roaming continues to be driven by the development of data networks, rising penetration of smartphones in the subscriber base and increased availability of LTE-roaming through MTS’s roaming partners abroad.

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INTERNATIONAL ROAMING DURING NEW YEAR HOLIDAYS

пятница, января 23, 2015

With the holiday period behind us, we decided to analyze how usage patterns of customers travelling abroad changed this season. One key trend we witnessed was an overall lower usage of voice and SMS in international roaming, which was driven mainly by a fall in the number of Russian tourists traveling abroad. Nevertheless, overall usage of mobile data increased due to the greater adoption of smartphones and more frequent utilization of tariffs that provide a fixed price per day, which allows subscribers to better control data roaming expenses.

 

We compared usage trends when roaming from 15th December 2014 to 15th January 2015 to the same period last year.  During this period, the number of international roamers declined by 25%, the volume of calls decreased by 26% and the volume of sent SMS fell by 28%.  At the same time, the number of smartphones used in the roaming abroad grew 1.5 times and the volume of the roaming data traffic increased by 23%.  Likely, this implies a greater usage of social media and OTT solutions at the expense of voice and messaging services, a trend we see both at home and abroad.

    

Those who travelled abroad actually broadened their Internet usage from essential browsing (e.g. maps, tourist guides and email) to more traffic-intensive use of social media and entertainment sites. The proportion of Internet traffic for social purposes during this time almost matched essential browsing traffic, reaching 30% and 35% respectively. This is another illustration of how social media use on smartphones is moving deeper into our customer segments regardless of their location.

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INTERNATIONAL ROAMING REPORT, Q3 2014

среда, ноября 05, 2014

We have recently published a report which looks into patterns of data usage in roaming. 

Highlights of the report include:

Over 38% of the traffic in international roaming is generated by maps and travel applications.

Access to social networks, including posting videos and photos, accounts for 28% of traffic. 

19% of traffic is consumed by reading emails and 10% by internet browsing.  

Over the first nine months of 2014, MTS saw an increase in the number of roamers in countries, which rank among the most popular 

holiday destinations for Russians.

You can download the full report below.

 

141105_MTS_Roaming_Report.pdf (616.50 kb)

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