COVERAGE IN TOTAL TELECOM

Thursday, June 11, 2009


Mikhail Gerchuk, Chief Commercial Officer of MTS, was interviewed in the June issue of Total Telecom, one of the most respected telecommunications magazines. Mikhail met with the Total Telecom editor to discuss the BrandZ 2009 ranking, where MTS became the 71st most valuable brand globally and one of the 10 most valuable telecom brands, worth $9.2 billion (see press release, BrandZ website and the report in the Financial Times).

Building the leading communications brand in the CIS has been one of the key objectives of MTS corporate strategy following the launch of the current brand over 3 years ago. This year, we are actively developing our retail presence, by building our own MTS stores and acquiring retailers, such as Telefon.Ru and Eldorado. By moving into retail, the MTS brand will increase visibility and allow consumers a greater degree of interaction with the Company.

The efforts to create the most powerful and recognized brand in our markets of operations reflect the goal of MTS to maintain its position as the leading mobile operator in Eastern Europe and Central Asia. Strong brand is fundamental to a solid business with long-term goals and our brand valuation reflects its importance in stimulating future growth of the Company.

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