SALES THROUGH PAYMENT TERMINALS
Monday, June 15, 2009
This summer we are launching contract sales through payment terminals. Our first partner is OSMP
, the leading payment terminal company in Russia. Their consumer brand, QIWI
, is the largest network of terminals accepting payments for a wide range of services, including mobile telephony, Internet services, subscription TV and utilities. The network has around 87,000 terminals in Russia, of which over 20,000 are in Moscow.
Customers topping up their accounts through QIWI terminals will be offered our Super Nol’
tariff plan and a new mobile number. The new MTS subscriber will receive the SIM card and the contract by a courier.
We are launching the test project this summer and expect to sell over 87,000 contracts over the first month. Depending on the interest of QIWI customers and the pattern of sales, we will review our relationship with the terminal providers.
It should be noted that while many Western European mobile operators have a high share of sales through the Internet, the low penetration of broadband in Russia limits the effectiveness of that channel. At the same time, over the last few years, payment terminals have expanded throughout Russia and are currently present in the majority of locations with high pedestrian traffic, including grocery stores, Metro stations and other popular public areas.