CORPORATE SOCIAL RESPONSIBILITY IN ARMENIA
Friday, June 26, 2009
Corporate Social Responsibility is not a common term in our markets of operations, but this is mostly due to the difficulty of translation rather than a lack in effort.
The essential function of our company is to provide people with easy and affordable access to some of the most advanced communications channels such as mobile telephony, data and the Internet. With an ambition to become a communications provider of choice, MTS is keen to support activities aimed at improving the lives of communities in our markets of operations. More about our CSR policy can be found here
Our Armenian subsidiary provides a great case study of a local CSR effort. VivaCell-MTS is one of the most admired companies in Armenia as has been shown in its ability to gain market share and build strong relationships with the subscribers
VivaCell-MTS takes deliberate efforts to integrate CSR activities in its day-to-day operations in order to ensure resilient economic and social ties with the local community.
In 2008, our efforts in Armenia were primarily directed at the rural development under the “VivaCell-MTS to the regions” program. MTS helped to connect the local villages to gas and water supply systems, as well as renovate a number of schools and hospitals. In doing so, we were able to provide the population with much needed utilities such as electricity and heating.
In 2009, the theme for our social activities is “VivaCell-MTS to children” that will concentrate on the education, health and overall children’s well-being. We are already actively involved in programs to lower child mortality rates and in promoting environment education in schools throughout Armenia. Given the importance of social, health, environment and other projects to VivaCell-MTS, the Company has formally decided to rename Corporate Social Responsibility (CSR) into Corporate Responsibility (CR), highlighting the fact that our activities spread beyond pure social programs.