Tuesday, September 22, 2009

In early September, we launched the new Red Energy tariff, aimed at the youth segment. The ad above is currently running on Russian television.

As part of the new advertising campaign, our marketing team implemented an innovative way to interact with customers, merging the print ad medium and the website, called augmented reality. Application of augmented reality in marketing is still in its infancy, and we are proud to be the first company in Russia to apply it. We have recorded a video with our partners, JWT International and Lemonade Animation, explaining how it works.

Check out the promotional website where you can test augmented reality (in Russian).

Click here for key facts about the Red Energy tariff (in English).

Update October 1, 2009: An article in Mobile Marketer about our augmenter reality implementation.

Tags: , , , , , , ,

blog comments powered by Disqus

Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter March 21, 14:01
Russian service provider MTS had 1.822 million TV customers at the end of last y...

Twitter March 21, 13:05
Investor chat on #MTS #DigitalTransformation: “Recently, you are like #DieMannschaft, now you move to…

Twitter March 21, 07:50
Russia's MTS Boosts Sales, Profits in 2017 | Light Reading $MTSS $MBT через @Light_Reading

Twitter March 19, 15:04
#MTS FY2017 Grp Rev +1.7% Grp Adj OIBDA +6.2% NProf +15.6% FCF +52.2% RUS Rev +2.9% UKR Rev +6.8% RUS OIBDA +5.7% UKR OIBDA +36.6 $MBT $MTSS

Twitter March 16, 22:16
RT @eurocomms: MTS taps majority shareholder for new CFO

Note: For Customization and Configuration, CheckOut Recent Tweets Documentation