MVNO WITH X5 RETAIL GROUP

Monday, May 17, 2010
    

Last week we signed an agreement to create a mobile virtual network operator (MVNO) using MTS’ network with the X5 Retail Group N.V., Russia’s largest retailer in terms of sales. X5 will offer its customers special tariffs that they can subscribe to at the Perekrestok and Karusel stores in Moscow and the Moscow region. It is expected that the launch will take place by the end of summer 2010. This is the second project that MTS has concluded as part of its efforts to expand its distribution channels. Previously, in May 2009, MTS partnered with Auchan, one of the world’s largest food retailers, enabling the company to offer its A-Mobile tariff plan through its stores in Russia.

MTS will dedicate a pool of available telephone numbers to the MVNO and provide X5 subscribers with a full package of mobile communications services, including voice communications and standard services such as roaming, mobile Internet, SMS and MMS. Using its own label, X5 will set the tariffs, attract and service subscribers and ensure in-store information support for the offering.
 
X5’s MVNO platform will be automatically linked to the loyalty bonus system of the Perekrestok and Karusel retail chains, enabling subscribers to exchange points accumulated under the loyalty bonus programs for mobile services. The MVNO will have its own website for customer information in addition to a dedicated call center.

Tags: , , , , , ,

blog comments powered by Disqus

Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter June 21, 14:24
Hey everyone! We have established a new account - @MTS_IR - which will serve as the official mouthpiece for #MTS… https://t.co/cIQfxnxt5e

Twitter June 21, 09:32
RT @MTS_IR: #MTS to sell #E-health services in North-Western #Russia $MTSS $MBT #MTSgoesdigital https://t.co/gDEL7G5bfN

Twitter June 20, 22:00
BB Stable from S&P $MTSS $MBT https://t.co/nFX9VFJr8b

Twitter June 16, 14:15
RT @MTS_IR: #MTS launched EasyStart solution to motivate small business using online cash registers to cut costs and comply with new regula…

Twitter June 13, 22:58
RT @MTS_IR: 🏆 Moscow is #2 among European cities in integration of #SmartCities solutions in urban life and #1 in terms of readiness of cit…

Note: For Customization and Configuration, CheckOut Recent Tweets Documentation