FIRST MTS-BRANDED ANDROID PHONE LAUNCHED

Monday, November 29, 2010

We have recently launched the first MTS-branded Android handset, the MTS 916, through our retail network. It’s a 3G enabled phone with a 3.4 megapixel camera and a 2.8 inch screen. At RUB 5,990, the smartphone currently provides buyers in the Russian market with the lowest entry price as devices with similar functions are in the range of RUB 7,000–30,000. 

In line with the global trends, Android phones are becoming increasingly popular in Russia. According to the data compiled by MTS, sales of Android phones in the third quarter of 2010 accounted for 18% of the overall smartphone sales in Russia. This is expected to reach 25-30% by year’s end.

MTS-branded phones are in great demand on the back of affordable prices and unique value propositions. In September 2010 sales of MTS-branded handsets constituted around 17% of the sales in our retail network. To see the full list of MTS-branded handsets, please follow the link.

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