OMLET.RU TIES UP WITH KINOPOISK.RU

Monday, February 14, 2011



We are happy to announce that we have recently signed a cooperation agreement between MTS-owned content portal Omlet.ru and KinoPoisk.Ru, the largest and most popular online movie database in Russian.

Omlet.ru content portal was launched by MTS in the fall of 2009, offering a large selection of licensed movies, music and games for mobile and computer users. There are about 1,000 movies and TV series available on Omlet.ru today, both Russian and foreign, including a selection of Disney, Universal, and Paramount Pictures movies, and the catalogue is constantly updated with new releases and classic hits. The functionality of KinoPoisk.Ru (translated in Russian as “movie search”) is somewhat similar to imdb.com as it contains information on actors, production crew personnel and enables users to search and rate movies, post reviews and chat.

Under the agreement, links to Omlet.ru have been added to movie descriptions on the KinoPoisk.Ru website, which will enable users to purchase or rent movies they like in a matter of just a few clicks. KinoPoisk.Ru also now features a list of the most popular movies according to the Omlet.ru statistics.

MTS expects that the partnership with KinoPoisk.Ru will expand the Omlet.ru audience - that currently stands at 1.5 million unique visitors a month - by around 100 000 with 15% of the new users regularly purchasing content. 

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