REPORT ON MOBILE RETAIL IN RUSSIA, Q1 2011

Friday, April 08, 2011

Today we are issuing a report on mobile retail in Russia during Q1 2011, based on the estimates from our mobile retail network. You can download it here.

Highlights from the report:

- MTS estimates that during Q1 2011 the sales of handsets in Russia in terms of the units sold increased by 20% compared to the same period of 2010. Around 8.7 mln devices were sold during the quarter
- In Q1 2011, the mobile retail market has expanded by 19% in sales compared to Q1 2010 to reach 39.4 bln rubles
- During Q1 2011, the average retail price of the handsets decreased by 1% compared to Q1 2010, but came in higher than the average price during 2010 – 4 453 rubles
- The market share of the MTS mobile retail network in terms of handsets sold (including wholesale sales) is estimated at 17.2% in Q1 2011
- The share of the MTS-branded handsets sold in the MTS retail network has increased from 10.7% in Q1 2010 to 14.5% in Q1 2011
- In Q1 2011, the MTS-branded MTS 236 was again the most popular device sold through the MTS retail network, accounting for 6.3% of total units sold
 
Please download the compete report here:

 Mobile retail report Q1 2011

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