TELECOM WORLD CONGRESS: FAVORITE SESSIONS
Friday, July 01, 2011
Last week I attended Telecom World Congress 2011, where I was invited to speak about infrastructure investment. There are few countries in the world where the topic takes higher priority than Russia, and given that we cross nine time zones, probably no nation where the challenge is more daunting. So it was a privilege to share with global telecom leaders which technologies we’re finding most cost effective, and how we’re managing network capacity through fair usage policies and traffic optimization (see presentation below).
The conference lasted three days, and regrettably I was only able to attend the last one. But I attended some informative sessions and thought I’d share my favorites.
Karl-Michael Henneking and Jochen Dinger from Detecon gave their insights on the options telcos have to capture shares of the “over-the-top” business. They have highlighted mobile video calling, telepresence services, video game streaming and IPTV as services with a significant revenue potential for telcos. One approach they suggest is locking in customers with a convenient to use platform of services, e.g. with a single set top box supporting a broad range of applications from IPTV and video on demand services to gaming, which eventually establishes a smart hub in customers’ homes. This is an option MTS has already started exploring with a launch of online media portal Omlet.ru with a unique portfolio of thousands of movies from Russian and major Hollywood studios. As demand for the legal video content in Russia grows, we are improving Omlet’s infrastructure, having recently enabled users to store purchased content in the cloud and stream it to devices including PC or Mac computers, smartphones, set-top boxes and TV-sets.
Telecom Operators Role in Convergence
The panel discussion with Portugal Telecom’s Manuel Rosa da Silva and Level 3’s Daniel Sjoberg focused on how telecom operators are becoming key players in the converged world. It echoed the main theme of the conference of how telecom operators are moving away from traditional voice services towards new revenue growth streams. Manuel was very optimistic about our function here. He showed how telecom operators can become more than “dumb pipes” by launching innovative content offerings and leveraging customers’ demand for non-linear multi-screen experience. Again, very much like what we are trying to achieve with Omlet.ru.
Presentation: Looking at the roadmap for future infrastructure investment