MOBILIZING TV IN RUSSIA

Wednesday, July 27, 2011

For decades, people often were described as being “glued to the TV set.”  Today, they say the same about mobile devices.  But what happens when the mobile device becomes the TV?  And what happens if that mobile TV has picture-in-picture?

We’re about to find out.

MTS has just launched commercially MTS Mobile TV tv.mts.ru.  For eight rubles a day ($0.30), subscribers get eight national channels and over 100 channels from 17 countries spanning 26 languages, including Disney, National Geografic, MGM, MTV, France 24, Deutsche Welle, MCM Top. The service is available on Windows Mobile, Symbian, iPhone/iPad, BlackBerry, Android, Bada and delivered via 3G and WiFi networks, and there won’t be any charge for data traffic.

With 570 million mobile TV users projected by the end of 2013 (RNCOS, “Global Mobile TV Forecast to 2013”), the market growth potential is vast. Further down the road, additional features and channels could be offered, as well as new mobile advertising opportunities for businesses.

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