REPORT ON MOBILE RETAIL IN RUSSIA, Q3 2011

Thursday, November 10, 2011

Today we are issuing a report on mobile retail in Russia during Q3 2011, based on the estimates from our mobile retail network. 

Highlights from the report:
- During Q3 2011, the number of phones sold in Russia has increased by 15% compared to Q3 2010 with around 11.4 mln devices sold
- During Q3 2011, the mobile handset market in Russia has expanded by 10% in sales compared to Q3 2010 to reach 47.0 bln rubles
- The average price of mobile phones during Q3 2011 decreased by 5% compared to Q3 2010 to reach 4137 rubles

- The share of budget phones priced under 1500 rubles in the sales mix decreased by 10.2% y-o-y to 30.3% as the sales of the phones in the 1500-4999 range expanded 

- Sales of smartphones in the sales mix in the MTS retail network during Q3 2011 reached 21%

- The HTC Mozart running on the Windows OS was launched in Q3 2011 exclusively in the MTS retail chain 

- MTS continued to roll-out its retail chain by growing its network of franchise stores. At the end of Q3 2011 the total number of MTS retail outlets reached 4017 with 2392 own stores and 1625 franchise stores  

Please download the complete report

Mobile retail report_Q3 2011 Final ENG.pdf (580.19 kb)

Tags:

Mobile

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