GROWTH IN MOBILE DATA REQUIRES 'SCALING FOR FUTURE' - STUDY

Oracle has released “Opportunity Calling: The Future of Mobile Communications – Take Two” a survey of 3,000+ mobile phone users around the world which examined areas such as “changes in global mobile phone use,” “interest in new mobile technologies,” and “expectations for service providers in the new mobile frontier.”

Some stats about data use that we found particularly interesting:

·         “47% of mobile customers say their data use has increased in the past 12 months;

·         Nearly 70% of consumers use smartphones – which are replacing cameras, MP3 players, and GPS tools more quickly than anticipated;

·         55% report having downloaded a free mobile application, up significantly from 42% in 2010; and

·         16% of mobile customers have purchased a tablet computer and another 41% plan to purchase one in the next 12 months.”

Based on this research, Oracle recommends that companies “scale for the future,” meaning “[a]s more and more devices and services hook into the network, providers must prepare for growing complexity and competition. Continue to work to ensure your network and back-end systems are scalable, securely open to developers, and integrated across services.”

Great advice – and very much in line with our 3i Strategy.