Friday, February 10, 2012


If you haven’t seen it yet The Economist put out a terrific videographic  on the data deluge that we’re expecting over the next several years. To illustrate just what the study means by “deluge” – by 2015, "there will be three times more bits of information in our digital universe than stars in our physical universe". The data from the study is global, but the growth rates are in line with what we observing in Russia. Specifically, the data explosion in this country is being driven by:

Greater penetration of smartphones. 12.4% of the phones on the MTS network were smartphones in Q3 2011. Smarthones accounted for 25% of handsets sold in the MTS retail network in Q4 2011.

 - Booming mobile internet usage. 33.5% of the active MTS subscribers were using mobile internet in Q3 2011, up from 26.9% in Q3 2010. 

- Rising mobile data traffic. In Q3 2011 the data traffic on the MTS networks increased 2.4 times year-over-year.  

- Digitization of the fixed-line networks and growing broadband speed. According to Cisco VNI Forecast Highlights, in Russia the average broadband speed grew 114% from 2009 to 2010, from 2.5 Mbps to 5.3 Mbs. 

- Greater consumption of video content. According to Cisco VNI Forecast Highlights, 8 billion minutes of video content crossed the Internet each month in 2010 in Russia, up from 4 billion in 2009.

Most of the data – both globally and in Russia – will be from video and huge amounts will come from connected sensors, among the more common are machine-to-machine (M2M) applications. Connecting computers to sensors (as opposed to manually inputting information) allows for unstructured data to be combined with structured data in a manner that gives us more than just more data, but insights that can used to make better decisions. For information on what MTS is doing in the M2M space see here.

The ability to process (beyond) astronomical levels of data (a projected 7,910 exabytes by 2015 according to The Economist) and tore it cheaply is where companies are going to find their fuel for innovation and improved operations in the coming years.


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