We have recently published an English-language version of our 2013 Report on Sustainable Development, which details how changes in MTS’s strategy have impacted its corporate social responsibility (CSR) strategy.
In 2013, as we continued transitioning from a voice-based solutions focus into a truly integrated communications operator, our CSR strategy expanded to not only focus on issues such as community support, education and environmental protection, but also responsible use of data. We are proud of this evolution and of our CSR impact in 2013, which included earmarking RUB 829 million (USD 23 million) for charitable goals and programs.
MTS ties its corporate social responsibility (CSR) strategy to its goal of improving people’s quality of life and encouraging social progress. From 2009 to 2013, MTS had based its strategy on three themes analogous to its 3i Strategy – integration, and long-term support to local communities; Internet by focusing on safe and beneficial access to and use of the worldwide web; and innovation by embracing new ideas and supporting youth talent. In 2014, as the Company now embraces its new role as an integrated communications operator with an expanded focus on mobile and Internet, its CSR strategy will focus on data through its support of new ideas, youth talent and responsible use of Internet and mobile communications; differentiation by supporting programs designed to expand services and improve quality; and dividends through the standardization of CSR processes and emphasis on greater transparency.
Highlights from the 2013 Report on Sustainable Development include:
· MTS spent RUB 829 million (USD23 million) in contributions toward charitable initiatives, many which primarily assist and support children.
· MTS continued to support the “Eco-Office” project, a program that educates stakeholders about sustainability and the environment. In 2013, the Company implemented the following projects throughout its facilities and offices in Russia and the CIS: the collection of batteries and recyclables; MTS’s “Save a Tree” campaign, the “Living Planet” drawing contest for children, the “Eco-Airlift” Saturday cleanup, and an international flower and garden festival.
· MTS continued its “Web for All Ages” program, which aims to enhance Internet literacy of people over the age of 40, and popularize modern information technologies and helpful online services.
· MTS continued its support of the Deti Online (Children Online) program in partnership with the Ministry of Communications and Mass Media of the Russian Federation, the RF Ministry of Education and Science, the Safe Internet League and others. It focuses on highlighting the rules of safe and beneficial Internet use among children, parents and educators. Since the program’s inception in 2011, more than 200,000 people have participated in the initiative’s measures, such as interactive themed exhibitions at Russia’s leading museums and libraries, Internet literacy classes for young schoolchildren, and teacher seminars.
· MTS, in partnership with its parent company, Sistema JSFC, and Ministry of Telecommunications of the Russian Federation, hosted the third “Telecom Idea” competition that supports open innovations and aims to encourage the involvement of students, young scientists, designers and startup-entrepreneurs with MTS. The event focused on the utilization of broadband mobile and fixed Internet capabilities as well as the monetization of data transmission.
For additional information, please see the full report.