Friday, February 27, 2015

We have published a report which looks into mobile traffic consumption patterns based on data from the 13 most popular Apple and Samsung smartphone models on the MTS network.

Key findings:

  • Social networks account for roughly half of all traffic generated by these users (i.e. 54% for Apple users, 47% for Samsung owners)
  • Video streaming or downloading accounts for up to a third of traffic among these users 
  • While overall traffic patterns on Samsung and Apple devices are broadly similar in terms of the types of applications used, we noticed some marked differences, namely that Samsung users are more active on messaging and video-services, while iOS users spend more time on social networks

Click here to download the full report.


Mobile | Retail, devices

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