B2B MARKET IN RUSSIA CONTINUES TO GROW DESPITE MACRO WEAKNESS
Wednesday, September 16, 2015
In H1 2015, MTS added over 100 corporate customers. During the period, 1.5 times more SIM cards were sold than in H1 2014. Russia's leading banks, industrial companies, retailers, IT and FMCG companies have chosen MTS as a provider of mobile, fixed-line and IT integtation services. Among our new customers are ITAR-TASS media agency, AZIMUT Hotels Company, Slavneft-Krasnoyarskneftegaz as well as many SMB companies.
Elena Nechay, MTS B2B Marketing Director, commented, “The tight macroeconomic environment means that companies of all sizes are reviewing their business processes and looking not only for growth potential, but for opportunities for cost savings. The dynamic growth in our subscriber additions showcases that enterprises in Russia are embracing mobile communications to improve business efficiency and cut costs. We are seeing strong growth in usage of mobile data and valued-added services resulting from the development of high-speed data networks across Russia.”
Half of all newly acquired MTS corporate customers are using mobile Internet in addition to voice services. Penetration of data usage among corporate customers has increased by 10% year-over-year. Russian companies are actively using M2M solutions, including smart meters, employee monitoring, navigation and geolocation services as well as online access to corporate resources. We also register growing demand for the services of data processing centers and cloud solutions.
The development of LTE networks and rising smartphone penetration are impacting the patterns of mobile Internet usage. In addition to mailbox services on mobile devices, corporate customers are adopting instant messenger services, online conferences and dedicated mobile applications to improve communications both within company and with clients and partners.