Friday, October 02, 2015

With the Summer behind us, we examined roaming data during summer 2015 and compared to what we registered on our network a year ago.

Key findings include:

International roaming

·         In summer 2015, the number of Russians travelling abroad declined by 13% year-over-year. Number of MTS customers who roamed in Europe fell by 34% while the number of roamers in the CIS countries decreased by 18%.

·         Voice traffic was down by 31%, volume of messages declined by 29%. At the same time, MTS customers increased data consumption in international roaming by 57% primarily to use instant messengers and access social networks. 

·         Customers from Moscow and the Moscow region are the most avid users of data in roaming. They consume 2.7 times more traffic and send 27% more text messages than an average Russian roamer, however, they make 15% fewer calls. 

·         Top-10 most popular destinations this summer included: Belarus, Bulgaria, Germany, Greece, Egypt, Spain, Italy, Italy, Cyprus, Turkey, France. Compared to the data from summer 2014, the UAE is no longer a top travel destination while destinations like Bulgaria, which are more affordable for tourists, made it to the list.


Roaming within Russia

·         Russian customers who in previous years had preferred to spend vacations abroad this summer opted to travel within Russia. In May-June we registered a 10% growth in domestic travel, which slowed down in July-August likely due to negative macroeconomic developments.

·         Unlike international roaming, while traveling inside Russia. our customers demonstrated an increase in usage of all mobile services; voice traffic grew by 25%, the volume of SMS increased by 14% and data traffic grew by 88%.

·         Muscovites prefer international travel, while our customers from the regions travel more within Russia.


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