MOBILE DATA USAGE REPORT, 2015
Friday, February 05, 2016
We would like to share with you key findings on Internet-traffic usage in MTS network:
• Over the course of 2015, the volume of 4G traffic doubled, while the total volume of internet consumption increased by 1.5x
• By the end of 2015, we had 7.5 mln LTE devices connected to MTS’s network, of which 4.3 mln were active mobile Internet users, two times as much as last year.
• Online video, music, social networks and messenger services accounted for 60% of total traffic consumption in 2015 (50% in 2014). Detailed structure of mobile traffic is shown below:
The increase in mobile Internet traffic usage is also being driven by the rising penetration of smartphones among MTS clients due to company’s retail strategies. In 2015, b-branded (i.e. non-premium brand) smartphones (represented in categories “other” and “Alcatel” combined) increased their share to 35% from 28% among MTS clients. Samsung maintained its share with 26%, while the share of Apple’s iPhone slightly fell to 20% from 21% in 2014.