MTS SUBS BOOST DATA USAGE IN RUSSIAN ROAMING
Friday, July 01, 2016
MTS carried out a research on the use of services by our customers, while traveling inside Russia during the beginning of summer tourist season in May and June of this year.
The number of tourists traveling within Russia increased by 11% compared to the same period last year. Meanwhile, the number of data-users among those who travel increased by 21%. Data traffic itself increased by 96%, the volume of outcoming calls increased by around 90% and SMS-usage increased by 40%. These numbers reflect the fact that subscribers are using more data in roaming, due to MTS's more transparent voice & data (V&D) “Smart” tariffs, which today represent more than 50% share of tariff sales through MTS’s proprietary retail distribution. Another major factor for the increase in data-usage is the fact that MTS boasts the largest LTE-coverage by regions. According to data published by Roskomnadzor, the Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications, MTS has the highest number of LTE base stations and the fastest mobile broadband in Russia.
Moscow remains the leading city in terms of tourists, and data-traffic volume in Moscow has increased by 2.5x year-over-year, a result driven by a twofold-increase in mobile internet speeds compared with last year.