Monday, August 01, 2016

MTS will launch a new, easy-to-use, payment system, allowing customers to leave their cash and bank cards at home.  MTS subscribers will be able to make payments from their mobile accounts in a variety of stores or cafés. The system requires customers to provide their mobile number to the cashier and the transaction will then be confirmed by SMS. The designated stores will have to use special MTS POS-terminals, although MTS will gradually integrate this payment service into traditional POS-terminals that are in current use.

MTS will earn a commission from every transaction while increasing its share of loyal customers, given that the churn rate is 25% lower among customers using both mobile and financial services.

The service will be introduced in Moscow and, by the end of the year, in Ekaterinburg.

In 2015, the mobile commerce turnover from MTS mobile accounts increased to RUB 14.6 bln from RUB 12.8 bln in 2014, while the number of users increased from 2.6 mln in 2014 to 3.1 mln in 2015.

blog comments powered by Disqus

Recent Tweets

Follow me, Josh Tulgan, MTS Director for Corporate Finance and Investor Relations, on twitter

Twitter March 19, 15:04
#MTS FY2017 Grp Rev +1.7% Grp Adj OIBDA +6.2% NProf +15.6% FCF +52.2% RUS Rev +2.9% UKR Rev +6.8% RUS OIBDA +5.7% UKR OIBDA +36.6 $MBT $MTSS

Twitter March 16, 22:16
RT @eurocomms: MTS taps majority shareholder for new CFO

Twitter March 15, 19:41
@Rudnit And on our networks they will roam!

Twitter March 14, 10:50
#Russia is the largest #cybersport market in Europe $58 mln @PayPal, @_SuperData, #e sport через @ru_rbc

Twitter March 14, 10:33
Andrei Ushatsky, CTO, speaks with @mobileeurope about #5G, #WorldCup2018, #IoT $MTSS, $MBT

Note: For Customization and Configuration, CheckOut Recent Tweets Documentation