MTS MAINTAINS ITS LEADERSHIP IN THE RUSSIAN M2M/IOT MARKET
Wednesday, November 30, 2016
MTS is the leading provider of M2M services in Russia, according to the latest report from Advanced Communications and Media (AC&M) on the M2M/IoT market in Russia. By the end of Q3 2016, 43% of SIM-cards used in different M2M solutions in Russia operated on the MTS network.
MTS leadership in the market is underpinned by innovative large-scale projects in the automotive and energy industries. Since mid-2013 MTS has been developing Smart Car Insurance, fleet management telematics solutions, enabling customers to reduce the cost of their auto insurance. Each vehicle is fitted with a small device that captures vehicle performance statistics and driver behavior data, which is then transmitted over the MTS network. This solution evaluates customers’ driving behavior and allows insurers to determine the appropriate level of insurance premium based on the driver’s track record. Currently, around 30% of INTOUCH insurance contracts are being concluded with the Smart Car Insurance solution.
In Russia today there are around 10 million connected IoT devices, a 30% increase from last year. These connections are found across many different industries, but are particularly prominent in the automotive and retail sectors. Many IoT devices are also used in housing & public utilities as well as the energy sector. The growth of the connected cars segment is a very promising development for IoT implementation in the mid-term, driven by the increasing number of potential users.
AC&M predicts that the Russian M2M/IoT market will grow at least 40% in 2017, measured by volume.