MTS MAINTAINS ITS LEADERSHIP ON RUSSIAN MOBILE MARKET
Friday, March 31, 2017
MTS grew its share of the Russian mobile market by 1.1% y-o-y in 2016, according to data published by Advanced Communications and Media (AC&M), a specialized telecommunications research agency. MTS now has a 31% of the Russian mobile market and accounted for 52% of total net additions in 2016 (Tele2: 32%, Megafon: 16%).
In terms of the broader Russian mobile market, AC&M’s data showed that the number of mobile subscribers grew 1.5% y-o-y to 255.59 mln sim cards in 2016. Mobile services penetration in Russia also increased to 179% in 2016 from 176% in 2015.
MTS’ market leadership is the result of the consistent implementation of the company’s 3D strategy and delivering a superior customer experience. The company has invested significantly to roll out LTE networks in each region of Russia, offers tariffs for different customer’s needs, and promotes sales of data-enabling devices at a reasonable price. To engage customers more actively, MTS provides best in class service and 24/7 client support through traditional and innovative communications and digital channels. In addition to securing a seamless connectivity and providing classical mobile services, MTS also creates its own unique digital ecosystem beyond telecom offering its clients TV broadcasting, financial and banking services, MTS branded content, IoT solutions and other digital products and services.