MTS WINS WORLD BRANDING AWARD
Thursday, October 12, 2017
MTS proudly announces that it was named “Brand of the Year” at the fourth edition of the prestigious World Branding Awards 2017-2018. MTS has been recognized the best Telecommunications brand in Russia for its work and achievements in branding.
The winners were judged through three streams: brand valuation, public online voting and market research. Seventy percent of the scoring process come from consumer votes. Over 3,000 brands from 35 countries were nominated for the 2017-2018 Awards in multiple categories, and more than 135,000 consumers from around the world participated in voting.
Other Russian winners included Sberbank, Gazprom, Lukoil and Kaspersky Lab amongst others. In the Global category, which recognizes transnational corporations, winners included Apple, Coca-Cola, Nike, Facebook, VISA and Google.
About World Branding Awards
The World Branding Awards, is organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers worldwide.
About National Award
The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.