MTS Launches in Samsung Smart TV

02 December 2011

Moscow, Russian Federation – Mobile TeleSystems OJSC (“MTS” or the “Company” – NYSE: MBT), the leading telecommunications provider in Russia and the CIS, and Samsung, the world’s leading supplier of consumer electronics, announce the launch of Samsung Smart TV sets and Blu-ray players with in-built access to multimedia entertainment portal from MTS, an interactive store with a great selection of legal video content, is now available to owners of Samsung Smart TV sets and Blu-ray players.

Inna Shalyto, CEO of Omlet,ru, commented, “ is currently available in almost every ’smart TV‘ with Internet access on sale in Russia. With a user-friendly interface, a variety of pricing options, and accessibility from any device – home television set, personal computer or smartphone – brings legal movie content to Russian consumers in a fast, convenient and affordable way.”

Sergey Pevnev, Samsung Electronics Marketing Director, Russia and CIS, highlighted, “Russian consumers are increasingly choosing TV sets with Internet access. By partnering with major Russian content providers and launching applications in Russian, we strive to provide users with a menu of choices that meet their very different interests and needs. We are particularly focused on offering our customers the best video-on-demand services like, given its modern interface, extensive content portfolio and competitive prices.”

Samsung Smart TV can streamline a movie at a price from 35 to 75 roubles. The movie will be available for 48 hours after the first viewing.


Omlet’s content is available at, via Set Top Boxes as a part of the MTS Pay-TV offering in the Moscow region, on Internet-enabled TV sets and multimedia devices from LG, Panasonic, Philips, Samsung. A beta version of the service is also available for the iPhone and iPad. Omlet’s content can be purchased from a mobile phone account, alternatively users can pay for the content with bank cards (Visa, MasterCard) or with electronic money (WebMoney).

About 2,000 movies and 7,000 TV series episodes can be streamlined on downloaded on today, including a selection of movies from Hollywood majors (Universal, Sony Pictures Entertainment and Warner Bros. Entertainment), and Russian studios (Bazelevs, Central Partnership, Lenfilm). The content portfolio is being expanded as new agreements with content owners are signed.

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For further information, please contact in Moscow:

Joshua B. Tulgan
Director, Investor Relations
Acting Director, Corporate Finance

Department of Investor Relations
Mobile TeleSystems OJSC
Tel: +7 495 223 2025

Learn more about MTS. Visit the official blog of the Investor Relations Department at

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Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in Russia, Eastern Europe and Central Asia, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world's fastest growing regions. Including its subsidiaries, the Group services over 100 million mobile subscribers. The Group has been awarded GSM licenses in Russia, Ukraine, Uzbekistan, Turkmenistan, Armenia and Belarus, a region that boasts a total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about the MTS Group can be found at

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Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of MTS, as defined in the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify forward looking statements by terms such as “expect,” “believe,” “anticipate,” “estimate,” “intend,” “will,” “could,” “may” or “might,” and the negative of such terms or other similar expressions. We wish to caution you that these statements are only predictions and that actual events or results may differ materially. We do not undertake or intend to update these statements to reflect events and circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. We refer you to the documents MTS files from time to time with the U.S. Securities and Exchange Commission, specifically the Company’s most recent Form 20-F. These documents contain and identify important factors, including those contained in the section captioned “Risk Factors” that could cause the actual results to differ materially from those contained in our projections or forward-looking statements, including, among others, the severity and duration of current economic and financial conditions, including volatility in interest and exchange rates, commodity and equity prices and the value of financial assets; the impact of Russian, U.S. and other foreign government programs to restore liquidity and stimulate national and global economies, our ability to maintain our current credit rating and the impact on our funding costs and competitive position if we do not do so, strategic actions, including acquisitions and dispositions and our success in integrating acquired businesses, including Comstar-UTS, potential fluctuations in quarterly results, our competitive environment, dependence on new service development and tariff structures, rapid technological and market change, acquisition strategy, risks associated with telecommunications infrastructure, governmental regulation of the telecommunications industries and other risks associated with operating in Russia and the CIS, volatility of stock price, financial risk management and future growth subject to risks.

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Contact investor relations:

+ 7 495 223 20 25

MTS Investor Relations
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