Moscow, Russian Federation – Mobile TeleSystems OJSC (“MTS” or the “Company” – NYSE: MBT), the leading telecommunications provider in Russia and the CIS, and Samsung, the world’s leading supplier of consumer electronics, announce the launch of Samsung Smart TV sets and Blu-ray players with in-built access to multimedia entertainment portal Omlet.ru
Omlet.ru from MTS, an interactive store with a great selection of legal video content, is now available to owners of Samsung Smart TV sets and Blu-ray players.
Inna Shalyto, CEO of Omlet,ru, commented, “Omlet.ru is currently available in almost every ’smart TV‘ with Internet access on sale in Russia. With a user-friendly interface, a variety of pricing options, and accessibility from any device – home television set, personal computer or smartphone – Omlet.ru brings legal movie content to Russian consumers in a fast, convenient and affordable way.”
Sergey Pevnev, Samsung Electronics Marketing Director, Russia and CIS, highlighted, “Russian consumers are increasingly choosing TV sets with Internet access. By partnering with major Russian content providers and launching applications in Russian, we strive to provide users with a menu of choices that meet their very different interests and needs. We are particularly focused on offering our customers the best video-on-demand services like Omlet.ru, given its modern interface, extensive content portfolio and competitive prices.”
Samsung Smart TV can streamline a movie at a price from 35 to 75 roubles. The movie will be available for 48 hours after the first viewing.
Omlet’s content is available at Omlet.ru, via Set Top Boxes as a part of the MTS Pay-TV offering in the Moscow region, on Internet-enabled TV sets and multimedia devices from LG, Panasonic, Philips, Samsung. A beta version of the service is also available for the iPhone and iPad. Omlet’s content can be purchased from a mobile phone account, alternatively users can pay for the content with bank cards (Visa, MasterCard) or with electronic money (WebMoney).
About 2,000 movies and 7,000 TV series episodes can be streamlined on downloaded on Omlet.ru today, including a selection of movies from Hollywood majors (Universal, Sony Pictures Entertainment and Warner Bros. Entertainment), and Russian studios (Bazelevs, Central Partnership, Lenfilm). The content portfolio is being expanded as new agreements with content owners are signed.
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For further information, please contact in Moscow:
Joshua B. Tulgan
Director, Investor Relations
Acting Director, Corporate Finance
Department of Investor Relations
Mobile TeleSystems OJSC
Tel: +7 495 223 2025
Learn more about MTS. Visit the official blog of the Investor Relations Department at www.mtsgsm.com/blog/