MTS Appoints New Chief Marketing Officer

30 June 2017

Moscow, Russian Federation – PJSC MTS (NYSE: MBT, MOEX: MTSS) (“the Company”), the leading telecommunications operator in Russia, announces the appointment of Vyacheslav Nikolaev as Chief Marketing Officer. His nomination has been approved by the Board of Directors.

Prior to his new appointment, Vyacheslav was head of B2C Marketing at MTS for six years. Vyacheslav has overseen a number of strategic initiatives at MTS, including product development. He was directly involved in a number of initiatives that led to structural changes in the Russian telecom market, including the introduction of free internet calling, the development of data-oriented tariffs and the launch MTS’ mobile virtual network operator with MGTS. He was also the visionary behind MTS’ unlimited tariff Bezlimitische, one of the most popular tariffs in Russia.

Andrey Dubovskov, President and Chairman of MTS’ Management Board, commented: "Vyacheslav has led one of MTS’ key areas of operations for many years, successfully developing innovative products and services for our multi-million subscriber base. As Chief Marketing Officer, Vyacheslav will be responsible for implementing our strategy to develop and position MTS as a multiservice IT company that extends its business beyond traditional operator functions."


Vyacheslav Nikolaev has held a number of senior positions in marketing and commercial management at MTS since he joined the Company in 2004. He was appointed Director of B2C Marketing in 2011. Prior to this, he was MTS’ Group Director for Commercial Control. Vyacheslav also served as Deputy Director and then Director of MTS Russia.

Before joining MTS, Vyacheslav was a respected telecom analyst, leading the industry research teams at TRUST and Rennaissance Capital. Vyacheslav began his professional career in 1997 as a consultant at European Public Policy Advisers (UK) and J'son and Partners (Sweden).

Vyacheslav graduated from the Faculty of Computational Mathematics and Cybernetics at Lomonosov Moscow State University in 1993.

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For further information, please contact in Moscow:

Joshua B. Tulgan
Director, Department of Corporate Finance and Investor Relations
Mobile TeleSystems PJSC
Tel: +7 495 223 2025

Learn more about MTS. Visit the official blog of the Investor Relations Department at

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Mobile TeleSystems PJSC (“MTS” - NYSE:MBT; MOEX:MTSS), the leading telecommunications group in Russia and the CIS, provides a range of mobile and fixed-line communications services. We serve over 100 million mobile subscribers in Russia, Ukraine, Armenia, Turkmenistan, and Belarus, and about 9 million customers of fixed-line services, including fixed voice, broadband internet, and pay-TV. To keep pace with evolving customer demand, MTS is redefining what telecommunications services are by offering innovative products beyond its core network-related businesses in various tech segments, including Big Data, financial and banking services, internet of things, OTT, cloud computing, systems integration and e-commerce. We leverage our market-leading retail network as a platform for customer services and sales of devices and accessories. For more information, please visit:

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Any investor who wishes to deposit Shares in return for ADSs should not consider any information in this announcement or the amendmetns to the Deposit Agreement to be investment, legal or tax advice. An investor should consult its own legal counsel, financial adviser, accountant and other advisors for legal, tax, business, financial and related advice regarding submitting an indication of interest for and receiving any ADSs. Neither MTS nor the Depositary makes any representation to any investor who receives the ADSs regarding the legality of the receipt of the ADSs by such investor under any securities, investment or similar laws which may be applicable to such investor.

Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of MTS, as defined in the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify forward looking statements by terms such as “expect,” “believe,” “anticipate,” “estimate,” “intend,” “will,” “could,” “may” or “might,” and the negative of such terms or other similar expressions. We wish to caution you that these statements are only predictions and that actual events or results may differ materially. We do not undertake or intend to update these statements to reflect events and circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. We refer you to the documents MTS files from time to time with the U.S. Securities and Exchange Commission, specifically the Company’s most recent Form 20-F. These documents contain and identify important factors, including those contained in the section captioned “Risk Factors” that could cause the actual results to differ materially from those contained in our projections or forward-looking statements, including, among others, the severity and duration of current economic and financial conditions, including volatility in interest and exchange rates, commodity and equity prices and the value of financial assets; the impact of Russian, U.S. and other foreign government programs to restore liquidity and stimulate national and global economies, our ability to maintain our current credit rating and the impact on our funding costs and competitive position if we do not do so, strategic actions, including acquisitions and dispositions and our success in integrating acquired businesses, potential fluctuations in quarterly results, our competitive environment, dependence on new service development and tariff structures, rapid technological and market change, acquisition strategy, risks associated with telecommunications infrastructure, governmental regulation of the telecommunications industries and other risks associated with operating in Russia and the CIS, volatility of stock price, financial risk management and future growth subject to risks.

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Contact investor relations:

+ 7 495 223 20 25

MTS Investor Relations
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